Lucio Marcenaro (EMJD ICE Brand Manager)                                  Tallinn, 19-01-2012      Provisions for Erasmus ...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
EMJD ICE consortium                       Università degli Studi di Genova                                 (coordinator)  ...
EMJD ICE overview EMJD ICE is one of the 34 Joint Doctorates funded by the  Education, Audiovisual & Culture Executive Ag...
EMJD ICE goal Study and develop innovative ICT concepts, algorithms,  services to enable multi-user interactions in multi...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning    Appealing programme “Customer” cent...
Teaching and learning           Appealing programme                     BuildResearch   Courses           Seasonal   Persp...
EMJD ICE research topics                         ASTAssistive Technologies
EMJD ICE research topics                         ASTAssistive Technologies                           NESNetwork Embedded S...
EMJD ICE research topics                         ASTAssistive Technologies                             NESNetwork Embedded...
EMJD ICE research topics                          ASTAssistive Technologies                               NESNetwork Embed...
EMJD ICE research topics                           ASTAssistive Technologies                                 NESNetwork Em...
EMJD ICE courses
EMJD ICE seasonal school Summer School   Organized every year and lasting one week   Participation of     •   PhD candi...
EMJD ICE seasonal school Klagenfurt(AT), September 2-7 2011
EMJD ICE seasonal school Loano(I), September 2012
EMJD ICE perspective career Continuously growing employment fields      Ambient Intelligence      (Wireless) sensor net...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning    Academic staff “Customer” centred f...
Teaching and learning              Visiting                DLSupervisors  Quality                                         ...
EMJD ICE Academic staff Prof. Carlo Regazzoni Full Professor at University of Genova, IEEE  Senior Member and Regional Di...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning    Internship/mobility programme “Cust...
Teaching and learning          Internship / MobilityI/M       programme              Secondments: students can/should     ...
EMJD ICE Internship and Mobility                                  Type of degree awarded          Primary                 ...
EMJD ICE Internship and Mobility…                                           PhD defense12 months                          ...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus    University...
Customer centred focus                             University/students             Students                               ...
EMJD ICE University/students Administrative working group    Guarantees continuous update and monitoring of     running ...
EMJD ICE University/students Didactic manager      pedagogy expert      support researchers and professors      counse...
EMJD ICE University/students                                         Applications*                                        ...
EMJD ICE University/students         Europe         Bulgaria 1         Bosnia 2         Romania 1                   Asia  ...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus    Direct enq...
Customer centred focus Direct enquiry and enrolment management       Attention          EMA                AT            ...
EMJD ICE enrolment management Verify students’ academic titles through Embassy Coordinated by Administrative Board Enro...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus    Student li...
Customer centred focus Student life                                                        Public invitation             ...
EMJD ICE students life Candidates shall:    Attend modules concerning their research interests and     activities    St...
EMJD ICE students life
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance    C...
Finance                       CostFinance                    Scolarships
EMJD ICE tuition fees Provide services to students      Periods of stage in partner industries      Participation to su...
EMJD ICE scholarships 1st year: 10 EACEA Grants + 2 Industrial Grants (Lakeside Labs) 2nd year: 9 EACEA Grants + 2 Indus...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Branding Communication     Website and web-advertising     Search engine optimization     Mailing lists     Social ne...
EMJD ICE communicationhttp://www.icephd.org
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD track
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDe...
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDe...
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDe...
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDe...
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDe...
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD track  ...
EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD track  ...
EMJD ICE communicationPhD Governing structureObjectives                                                  Frequently askedR...
EMJD ICE communication Mailing lists    For promotion of available positions Social networking    Facebook, Linked-in,...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Branding International partnerships    Agreements with well-established foreign universities    Internationalization   ...
EMJD ICE internationalization Companies: LakesideLabs, Infineon International associations: IEEE Foreign Universities ...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Branding                         Promoting               QualityPresenting                           Assuring
EMJD ICE quality How to tackle?    Promote the birth of a Quality Assurance Board within     the consortium    Setup qu...
EMJD ICE quality Evaluation of supervisors    Published papers (/students) in journals according to the     impact facto...
EMJD ICE quality Students’ feedback (in the form of questionnaire)    Feedback on the courses    Feedback on the projec...
EMJD ICE quality Program evaluation    Search on Google based on topic-related keywords (e.g.,     cognitive environment...
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Environment               Geographic location                LOCATIONEnvironment                          Accessibility/vi...
EMJD ICE location
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Environment Built-in environment    Buildings    Campus environment    Students facilities Accommodation    Residenc...
EMJD ICE built-in environment Laboratories and devices
EMJD ICE accomodation
Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Bran...
Conclusions EMJD ICE PhD program Main maketing themes Implementation of marketing themes in ICE Provisions for candida...
Lucio Marcenaro (EMJD ICE Brand Manager)                  lucio.marcenaro@unige.it
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EMJD: Provisions for Erasmus Mundus Joint Doctorate candidates and overall promotion and marketing strategy

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Presentation by Lucio Marcenaro from University of Genova. Presentation was held at the EMAP training seminar in Tallinn for future Erasmus Mundus Joint Doctorates consortia (18-21 January 2012). For video see http://vimeo.com/38025271.

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EMJD: Provisions for Erasmus Mundus Joint Doctorate candidates and overall promotion and marketing strategy

  1. 1. Lucio Marcenaro (EMJD ICE Brand Manager) Tallinn, 19-01-2012 Provisions for Erasmus Mundus JointDoctorate candidates and overall promotion and marketing strategy
  2. 2. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding Environment Conclusions
  3. 3. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding Environment Conclusions
  4. 4. EMJD ICE consortium Università degli Studi di Genova (coordinator) UNIGE Technische Queen Mary & QMUL TU/e Universiteit Westfield College, EindhovenUniversity of London EMJD ICE UNIKLU UPC Universitaet Universitat Klagenfurt Politècnica de Catalunya
  5. 5. EMJD ICE overview EMJD ICE is one of the 34 Joint Doctorates funded by the Education, Audiovisual & Culture Executive Agency (EACEA) of the European Commission (in 2009 and 2011) and it is the only one highly focused on the ICT sector The course formally lasts three years, however an extension is foreseen in order to uphold the thesis defense within the first six month of the fourth year Candidates will spend training / research periods in at least two different institutions ICE offers PhD candidates a complete education program in the field of computer science, electronic and telecommunication engineering and industrial design
  6. 6. EMJD ICE goal Study and develop innovative ICT concepts, algorithms, services to enable multi-user interactions in multi- sensor physical environments for improving quality of life, supporting human everyday tasks and fulfilling urgent society needs Focus on a multiple users perspective through:  User centred interaction design  Cognition, emotion, behaviour understanding  Context awareness
  7. 7. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning  Appealing programme “Customer” centred focus Finance Branding Environment Conclusions
  8. 8. Teaching and learning Appealing programme BuildResearch Courses Seasonal Perspective topics schools career
  9. 9. EMJD ICE research topics ASTAssistive Technologies
  10. 10. EMJD ICE research topics ASTAssistive Technologies NESNetwork Embedded System
  11. 11. EMJD ICE research topics ASTAssistive Technologies NESNetwork Embedded System PIT People Inspired Technologies
  12. 12. EMJD ICE research topics ASTAssistive Technologies NESNetwork Embedded System PIT People Inspired Technologies IQL Improving Quality of Life
  13. 13. EMJD ICE research topics ASTAssistive Technologies NESNetwork Embedded System PIT People Inspired Technologies IQL Improving Quality of Life MUS Multi-sensor Surveillance
  14. 14. EMJD ICE courses
  15. 15. EMJD ICE seasonal school Summer School  Organized every year and lasting one week  Participation of • PhD candidates • Committees members • Teaching staff • Industrial delegates  Organization of school modules and seminars  Oral presentation of candidates’ activities and PhD track assessment
  16. 16. EMJD ICE seasonal school Klagenfurt(AT), September 2-7 2011
  17. 17. EMJD ICE seasonal school Loano(I), September 2012
  18. 18. EMJD ICE perspective career Continuously growing employment fields  Ambient Intelligence  (Wireless) sensor networks and embedded systems  Security and safety of infrastructures and utilities  Robotics  Personal Health Systems  Network of the future  Virtual and Augmented Reality
  19. 19. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning  Academic staff “Customer” centred focus Finance Branding Environment Conclusions
  20. 20. Teaching and learning Visiting DLSupervisors Quality Academic staff Friendly Staff Students Questionnaire
  21. 21. EMJD ICE Academic staff Prof. Carlo Regazzoni Full Professor at University of Genova, IEEE Senior Member and Regional Director, more than 200 authored papers (H-index 27) Prof. Andrea Cavallaro Professor of Multimedia Signal Processing at Queen Mary University of London, more than 100 authored papers (H-index 22) Prof. Matthias Rauterberg head of the Designed Intelligence group at TU/e, more than 300 authored papers (H-index 22) Prof. Bernhard Rinner Full Professor and chair of pervasive computing at Klagenfurt University(H-index 13) Prof. Andreu Català Attached Director Technical Research Centre for Dependency Care and Autonomous Living (CETpD) of the Universitat Politècnica de Catalunya (H-index 8)
  22. 22. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning  Internship/mobility programme “Customer” centred focus Finance Branding Environment Conclusions
  23. 23. Teaching and learning Internship / MobilityI/M programme Secondments: students can/should S spend a training periods abroad Companies involvement: students can/should spend training periods in C high qualified companies in the same research field
  24. 24. EMJD ICE Internship and Mobility Type of degree awarded Primary UNIGE TU/e UPC UNIKLU QMUL Secondary UNIGE *** Double Joint* Joint Double TU/e Joint *** Joint* Joint Double UPC Joint* Double* *** Joint* Double UNIKLU Joint Double Joint* *** Double QMUL Double Double Double Double ***The title will be awarded by the institution selected by each student as primary and secondary university. The other ICE consortium universities acknowledge the ICE title as well* The agreement is temporarily signed for double degree and will be updated to joint the pertinent Spanish National law comes into effect
  25. 25. EMJD ICE Internship and Mobility… PhD defense12 months Secondary Institution (compulsory)6 months Partner Institution (optional)18 months Primary Institution (compulsory)
  26. 26. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus  University/students relationship Finance Branding Environment Conclusions
  27. 27. Customer centred focus University/students Students application relationship Consistent services Web-based User-friendly Didactic ComprehensiveNo contradictions managerCommon policies Warmth Administrative Empathy staff Helpfulness Respect Courtesy Expertise
  28. 28. EMJD ICE University/students Administrative working group  Guarantees continuous update and monitoring of running procedures towards implementation of the joint degree programme  Promotes open discussion among experts concerning technical and bureaucratic aspects of the joint curriculum  Solves VISA issues
  29. 29. EMJD ICE University/students Didactic manager  pedagogy expert  support researchers and professors  counseling and coaching  coordination, organization and scheduling  collecting feedback
  30. 30. EMJD ICE University/students Applications* 2010 2011Applications opened in the EMJD ICE 487 396databaseApplication forms submitted and evaluated 173 136Candidates interviewed 43 40Candidates invited to join the PhD 10 9Candidates in the reserve list 21 20 Average Year of Birth 1979 1982*EACEA Sponsored scholarships - not including additional grants
  31. 31. EMJD ICE University/students Europe Bulgaria 1 Bosnia 2 Romania 1 Asia Serbia 1 Armenia 1 Spain 1 Bangladesh 3 Turkey 2 China 6 Ukraine 1 Georgia 1 North America United Kingdom 1 India 11 Mexico 1 Total 10 Indonesia 3 Total 1 Iran 14 Africa Iraq 1 Algeria 1 Malaysia 1 Egypt 3 Nepal 3 Ethiopia 9 Pakistan 29 South America Gambia 1 Palestine 3 Brazil 2 Nigeria 7 Sri Lanka 1 Chile 1 Rwanda 1 Syria 1 Colombia 2 Senegal 1 Vietnam 4 Total 5 Sierra Leone 1 Total 82 Sudan 1 Tanzania 1 Total 26Third cohort first call for applications: TOTAL submitted 124 (closed on Jan 15, 2012)
  32. 32. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus  Direct enquiry and enrolment management Finance Branding Environment Conclusions
  33. 33. Customer centred focus Direct enquiry and enrolment management Attention EMA AT Student-workers Individual – Erasmus attention to Admission team Mundus Alumni student (EMA)
  34. 34. EMJD ICE enrolment management Verify students’ academic titles through Embassy Coordinated by Administrative Board Enrolled in Primary/Secondary and Coordinating institutions Up to now: 23 enrolled PhD student
  35. 35. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus  Student life Finance Branding Environment Conclusions
  36. 36. Customer centred focus Student life Public invitation Science-sports-culture External involvement in Active Experience Science meetings student’s life in Sports activities the University Involvement of Cultural initiatives students in Universities activities and “college life”
  37. 37. EMJD ICE students life Candidates shall:  Attend modules concerning their research interests and activities  Study in direct touch with senior researchers and active research groups  Prepare research report describing research activities from a technical/scientific point of view  Show and describe their work in oral presentations  Spend stage periods working in a partner industry on the development of innovative solutions and technologies
  38. 38. EMJD ICE students life
  39. 39. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance  Cost  Scholarships Branding Environment Conclusions
  40. 40. Finance CostFinance Scolarships
  41. 41. EMJD ICE tuition fees Provide services to students  Periods of stage in partner industries  Participation to summer school  Trips  Logistic and didactic support Category Tuition fees x year Erasmus Mundus Category A 7.200 € granted students Category B 7.200 € Not granted Category A students 11.800 € Not granted Category B students 10.000 €
  42. 42. EMJD ICE scholarships 1st year: 10 EACEA Grants + 2 Industrial Grants (Lakeside Labs) 2nd year: 9 EACEA Grants + 2 Industrial Grants (Lakeside Labs) + 1 UNIGE Athenaeum Grant ICE PhD candidates and will receive a grant from the EACEA as an employment contract (a Doctoral Agreement will be signed) Gross salary as Laboratory based Travel Employment contract activity subsistence per month contribution per per grant month Cat. A 2.800 € 600 € 7.500 € Cat. B 2.800 € 600 €Participation is opened also to Non-granted students (some additional places may be available).
  43. 43. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding  Communication Environment Conclusions
  44. 44. Branding Communication  Website and web-advertising  Search engine optimization  Mailing lists  Social networking  Exhibits and open days  Brochures  Word-of-mouth
  45. 45. EMJD ICE communicationhttp://www.icephd.org
  46. 46. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD track
  47. 47. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDescriptions of partners
  48. 48. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDescriptions of partnersCall for applicationsResearch projectsApplication formsGrants & tuition feesEM/A scholarshipsTuition feesImportant dates
  49. 49. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDescriptions of partnersCall for applicationsResearch projectsApplication formsGrants & tuition feesEM/A scholarshipsTuition feesImportant dates Sponsorships Why become partner Hoe become partner
  50. 50. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDescriptions of partnersCall for applicationsResearch projectsApplication formsGrants & tuition feesEM/A scholarshipsTuition feesImportant dates Sponsorships Why become partner Hoe become partner Log-in for registered users
  51. 51. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD trackDescriptions of partnersCall for applicationsResearch projectsApplication formsGrants & tuition feesEM/A scholarshipsTuition fees Research themesImportant dates Publications Sponsorships Platform Why become partner Data-sets Hoe become partner Log-in for registered users
  52. 52. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD track News areaDescriptions of partnersCall for applicationsResearch projectsApplication formsGrants & tuition feesEM/A scholarshipsTuition fees Research themesImportant dates Publications Sponsorships Platform Why become partner Data-sets Hoe become partner Log-in for registered users
  53. 53. EMJD ICE communicationPhD Governing structureObjectivesResearch areasResearch activitiesStructure of the coursePhD track News areaDescriptions of partnersCall for applications Students/staffResearch projects discussionsApplication formsGrants & tuition feesEM/A scholarshipsTuition fees Research themesImportant dates Publications Sponsorships Platform Why become partner Data-sets Hoe become partner Log-in for registered users
  54. 54. EMJD ICE communicationPhD Governing structureObjectives Frequently askedResearch areas questionsResearch activitiesStructure of the coursePhD track News areaDescriptions of partnersCall for applications Students/staffResearch projects discussionsApplication formsGrants & tuition feesEM/A scholarshipsTuition fees Research themesImportant dates Publications Sponsorships Platform Why become partner Data-sets Hoe become partner Log-in for registered users
  55. 55. EMJD ICE communication Mailing lists  For promotion of available positions Social networking  Facebook, Linked-in, Twitter Brochures
  56. 56. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding  International partnerships Environment Conclusions
  57. 57. Branding International partnerships  Agreements with well-established foreign universities  Internationalization  Scientific trips
  58. 58. EMJD ICE internationalization Companies: LakesideLabs, Infineon International associations: IEEE Foreign Universities Conferences and workshops New projects proposals (USER-ICE ITN Marie Curie 2012)
  59. 59. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding  Quality Environment Conclusions
  60. 60. Branding Promoting QualityPresenting Assuring
  61. 61. EMJD ICE quality How to tackle?  Promote the birth of a Quality Assurance Board within the consortium  Setup quality assurance mechanisms basing on each partner experience and international well-qualified procedures  Create an open platform for the continuous exchange of information and good practices among the funded EMJDs
  62. 62. EMJD ICE quality Evaluation of supervisors  Published papers (/students) in journals according to the impact factor  Published papers (/students) in high level conferences  Secured funding • From industry • From funding bodies  Number of high‐profile ICE‐oriented invited presentations incl. keynotes  Number of attended conferences and events (/student)  Number of organized conferences and events (in topic)
  63. 63. EMJD ICE quality Students’ feedback (in the form of questionnaire)  Feedback on the courses  Feedback on the project  Feedback on logistics and accommodation Outcomes  Number and origin of downloads of software and datasets  Number of prizes and awards (of ICE students)  Employability of students • time to job • quality of job
  64. 64. EMJD ICE quality Program evaluation  Search on Google based on topic-related keywords (e.g., cognitive environments PhD, pervasive computing PhD, interactive environment PhD)  Proper distribution of primary and secondary  Students’ feedback on mobility
  65. 65. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding Environment  Location Conclusions
  66. 66. Environment Geographic location LOCATIONEnvironment Accessibility/visibility
  67. 67. EMJD ICE location
  68. 68. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding Environment  Built-in environment  Accommodation Conclusions
  69. 69. Environment Built-in environment  Buildings  Campus environment  Students facilities Accommodation  Residence  Halls  Flat/rooms rental
  70. 70. EMJD ICE built-in environment Laboratories and devices
  71. 71. EMJD ICE accomodation
  72. 72. Summary EMJD Interactive and Cognitive Environments (ICE) Teaching and learning “Customer” centred focus Finance Branding Environment Conclusions
  73. 73. Conclusions EMJD ICE PhD program Main maketing themes Implementation of marketing themes in ICE Provisions for candidates
  74. 74. Lucio Marcenaro (EMJD ICE Brand Manager) lucio.marcenaro@unige.it

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