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Data Analysis to Measure Emerging Behavior of Users
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Data Analysis to Measure Emerging Behavior of Users

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Is it possibile to make predictions based on Social data?

Is it possibile to make predictions based on Social data?
What is monitoring? How did analytics evolve?
We discussed it at Social Business Forum in Milan

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Data Analysis to Measure Emerging Behavior of Users Data Analysis to Measure Emerging Behavior of Users Presentation Transcript

  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringDATA ANALYSIS TO MEASUREEMERGING BEHAVIOR OF USERSEMANUELA ZACCONESOCIAL BUSINESS FORUMJUNE 12TH 2013
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringFrom Social to Monitoring
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringQuantitativeGrowthmetricsEngagementmetricsQualitativeIdentitiesBehavioursPredictiveAnalyticsTime seriesanalysisUser profilingFrom Analytics 1.0 to Advanced
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat is big in «Big» Data?Building an effective Monitoring strategy is not a matter of size,is a matter of models and organizationVolumeVelocityVariety
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat makes monitoring work?1.ADJUSTABLE: flexibility, quick adapt2.ORIENTED: mission, models3.INTEGRATED: circular process, online+ offline data, comparable KPIs
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat is monitoring then?MONITORING ISNOT ONLY AN ACTION,IS A FRAMEWORK
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringItalia2013: a real time analysis frameworkITALIA2013VolumesContentsIdentitiesStrategies>4M TWEETSPROPRIETARYTECHNOLOGY:FLEXIBLE STRUCTURE
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringOutcomesNO PREDICTIONS> Sicilian elections> Left parties primary electionsSAMPLING BIASUNPREDICTABLE BEHAVIORS (Online) DATA ARE NOTENOUGHSEARCH FOR PATTERNS andADAPTIVE MODELS
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringPeople, data, behaviors Real valuelies inPEOPLE DataQUALITY ismore relevantthan dataquantity
  • AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601info@aidamonitoring.ithttp://twitter.com/AIDAmonitoringhttps://www.facebook.com/AidaMonitorhttp://bit.ly/AIDAgplusTHANK YOU!