Data Analysis to Measure Emerging Behavior of Users

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Is it possibile to make predictions based on Social data?
What is monitoring? How did analytics evolve?
We discussed it at Social Business Forum in Milan

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Data Analysis to Measure Emerging Behavior of Users

  1. 1. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringDATA ANALYSIS TO MEASUREEMERGING BEHAVIOR OF USERSEMANUELA ZACCONESOCIAL BUSINESS FORUMJUNE 12TH 2013
  2. 2. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringFrom Social to Monitoring
  3. 3. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringQuantitativeGrowthmetricsEngagementmetricsQualitativeIdentitiesBehavioursPredictiveAnalyticsTime seriesanalysisUser profilingFrom Analytics 1.0 to Advanced
  4. 4. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat is big in «Big» Data?Building an effective Monitoring strategy is not a matter of size,is a matter of models and organizationVolumeVelocityVariety
  5. 5. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat makes monitoring work?1.ADJUSTABLE: flexibility, quick adapt2.ORIENTED: mission, models3.INTEGRATED: circular process, online+ offline data, comparable KPIs
  6. 6. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat is monitoring then?MONITORING ISNOT ONLY AN ACTION,IS A FRAMEWORK
  7. 7. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringItalia2013: a real time analysis frameworkITALIA2013VolumesContentsIdentitiesStrategies>4M TWEETSPROPRIETARYTECHNOLOGY:FLEXIBLE STRUCTURE
  8. 8. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringOutcomesNO PREDICTIONS> Sicilian elections> Left parties primary electionsSAMPLING BIASUNPREDICTABLE BEHAVIORS (Online) DATA ARE NOTENOUGHSEARCH FOR PATTERNS andADAPTIVE MODELS
  9. 9. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringPeople, data, behaviors Real valuelies inPEOPLE DataQUALITY ismore relevantthan dataquantity
  10. 10. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601info@aidamonitoring.ithttp://twitter.com/AIDAmonitoringhttps://www.facebook.com/AidaMonitorhttp://bit.ly/AIDAgplusTHANK YOU!

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