Data Analysis to Measure Emerging Behavior of Users

746
-1

Published on

Is it possibile to make predictions based on Social data?
What is monitoring? How did analytics evolve?
We discussed it at Social Business Forum in Milan

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
746
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Data Analysis to Measure Emerging Behavior of Users

  1. 1. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringDATA ANALYSIS TO MEASUREEMERGING BEHAVIOR OF USERSEMANUELA ZACCONESOCIAL BUSINESS FORUMJUNE 12TH 2013
  2. 2. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringFrom Social to Monitoring
  3. 3. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringQuantitativeGrowthmetricsEngagementmetricsQualitativeIdentitiesBehavioursPredictiveAnalyticsTime seriesanalysisUser profilingFrom Analytics 1.0 to Advanced
  4. 4. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat is big in «Big» Data?Building an effective Monitoring strategy is not a matter of size,is a matter of models and organizationVolumeVelocityVariety
  5. 5. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat makes monitoring work?1.ADJUSTABLE: flexibility, quick adapt2.ORIENTED: mission, models3.INTEGRATED: circular process, online+ offline data, comparable KPIs
  6. 6. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringWhat is monitoring then?MONITORING ISNOT ONLY AN ACTION,IS A FRAMEWORK
  7. 7. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringItalia2013: a real time analysis frameworkITALIA2013VolumesContentsIdentitiesStrategies>4M TWEETSPROPRIETARYTECHNOLOGY:FLEXIBLE STRUCTURE
  8. 8. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringOutcomesNO PREDICTIONS> Sicilian elections> Left parties primary electionsSAMPLING BIASUNPREDICTABLE BEHAVIORS (Online) DATA ARE NOTENOUGHSEARCH FOR PATTERNS andADAPTIVE MODELS
  9. 9. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoringPeople, data, behaviors Real valuelies inPEOPLE DataQUALITY ismore relevantthan dataquantity
  10. 10. AIDAMonitoringSrlP.IVA:02769180601AIDA Monitoring SrlP. IVA: 02769180601info@aidamonitoring.ithttp://twitter.com/AIDAmonitoringhttps://www.facebook.com/AidaMonitorhttp://bit.ly/AIDAgplusTHANK YOU!

×