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Social media alfrowiss

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Emailvision - The Roundtable on Strategic Marketing - August 2011 - Al Frowiss

Emailvision - The Roundtable on Strategic Marketing - August 2011 - Al Frowiss

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    Social media alfrowiss Social media alfrowiss Presentation Transcript

    • The Global SaaS Leader in Email & Social Marketing Social Media is no longer just „Buzz‟Al Frowiss, emailvision
    • Where‟s Dan?
    • What is Social?In a word … soc al i• Individualized• Instant• Interactive• Integrated• Influence
    • When it was just Direct, Email and Phone, ourjobs were easier….. Social changed that Brand Monitoring
    • What is Social Media?The best way to define social media is to break it down.Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.*From an undated About.com piece:http://webtrends.about.com/od/web20/a/social- media.htm
    • Types of Social Media CategoriesSocial Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.*From the same undated About.com piece:http://webtrends.about.com/od/web20/a/social-media.htm
    • Social Media is fast moving. Or is it moving fast?Or, is ―how‖ we are using the platforms driving the change?That last slide was missing the following social media sites:Social Networking. LinkedInSocial News. Twitter, StumbleUponSocial Location. Foursquare, SCVNGR, Google Latitude, Flook, Google GogglesSocial Commerce. Groupon, LivingSocialSocial Games. ZyngaSocial Blog. BloggerAnd who can keep up with Google (Google + and Circles)?
    • Many channels, but the players are stabilizingGoogle has struggled with social before (Orkut acquisition). You cannot count them out, but it looks like we have started to settle on the big four:Social. FacebookBusiness. LinkedInNews stream. TwitterVideo stream. YoutubeBut the way we use these channels is evolving….
    • Crime reporting is a good example of new usesVancouver Riots (from techi.com)After the Stanley Cup loss which lead to riots last night in Vancouver, outraged Canadians have taken their fight for justice to Facebook and social media. By posting photos and videos of the perpetrators online, they hope they can help police and others to identify the criminals (or at least put them to shame!).A Facebook page has been started and there are already hundreds of photos and almost 60,000 likes. The Vancouver Police have also used social media and sent out Tweets asking for photos where they can identify the people.http://www.techi.com/2011/06/social-media-used-to-identify-vancouver- riot-suspects/
    • Crime reporting (rise of community policing?)Manchester Riots (from Mashable.com)Wednesday, the Greater Manchester Police notified its Twitter followers that criminals were going through the courts and would soon be “named and shamed.” Thursday, the Twitter account began rattling off the names, births dates, addresses and sentences for those convicted.―We promised we’d name all those convicted for their roles in the disorder – here we go …‖ the @gmpolice account tweeted.At least 12 convicted of riot-related crimes have been shamed via Twitter so far. The department is also updating its Facebook Page.http://mashable.com/2011/08/11/manchester-police-twitter/Some believe Social Media was used to coordinate the Riots as well.
    • How about earthquake reporting?Eric Fischer created this animation, plotting earthquake related tweets on of Twitter. He only included tweets that were geo-coded so this is just a sample of the tweets that we actually posted.Key: Green dots are tweets about the earthquake, and gray dots are tweets about anything else.http://www.flickr.com/photos/walkingsf/6079677293/
    • Only 50% of Adults use Social Media In Pew’s phone survey of 2,277 adults, 65% of Internet users said they use social media. For the first time, 50% of respondents — regardless of whether they use the Internet — said that they did the same. http://mashable.com/ 2011/08/26/adult- social-media-stats/
    • Lessons from our community managerCompany Facebook Page(s)Multiple Twitter AccountsLinkedIn PageCorporate BlogYouTube VideosSlideshare Account
    • His story (one you are probably familiar with ...)• Used to manually write every individual message• Watched the clock to post a message at the optimum time• Logged in and out of multiple accounts continuously• Multiple web browsers open for different networks• Multiple social media apps (Seesmic, TweetDeck)• Little to no analytics such as click-throughs• Hard to measure ROI
    • Schedule and send social campaigns
    • Coordination and synchronization
    • Social media campaign punch list • Analytics from previous campaigns • Set goals for my campaign • Message scheduling • Posting to multiple accounts • Calendar view • Real time analytics • Reporting
    • Multiple Social Media Accounts
    • Calendar
    • Drip Queue - messages posted at specific intervals
    • Real time analytics
    • EMV Dummies book on Social CRM
    • [Spoiler Alert] “Ten Tips for Getting Started”1. Embrace a social culture2. Hire the right people and train them well3. Strategize and Systematize4. Budget Carefully5. Go with the Best Social CRM vendor on the Market6. Track Key Words7. Measure what Matters8. Keep Your Eyes on Your Customers9. Do Multichannel Campaigns10. Start Now and Fine Tune Later
    • Where can Social Media go next?Seth Priebatsch: Building the game layer on top of the world• Social Media and Mobile platforms have provided the opportunity for marketing to transform (again)• Seth thinks that given 7 game dynamics he can make anyone do anything (assuming the right engagement) • Four dynamics to get us started – Appointment – Influence and Status – Progression – Communal Discovery http://www.youtube.com/watch?v=Yn9fTc_WMbo&feature=youtu.be
    • Client Focused Entrepreneurial PassionatePioneeringTechnology