Social media marketing is onechannelamongmanyothers. The #1 challenge is to integrateitintoyourcompanyecosystem.Your clients and prospects are alreadyusing multiple social networks and connectfromanywhere, anytime. In order to addressthemyouneed to bepresent on various social networks and move fasterthanyou’reused to.Managingvarious social networks whileempowering multiple employees to converse withyour fans require to scaleyouractivities.
Social media managers and community managers must encourage communityinvolvementinstead of waiting to seeitgrownaturally. They must be able to createresonance.Thisapproachrequires efforts, planning and optimization in order to:Launch Social CampaignsDeliveryour messages at the right timeManage the conversationsEngage withyour fans on the go
Social media managers and community managers must encourage communityinvolvementinstead of waiting to seeitgrownaturally. They must be able to createresonance.This approachrequires efforts, planning and optimization in order to:Alignwithyour business objectivesCreateyour social strategiccalendarTrackyourcampaignsDefine the best moment to generatetraffic
Campaign Commander Social Edition is the most international social campaign managementplatform.Our mission is to help you scale your social media activities and align them with your business objectives.Scaleyour social media activitiesEngage withyourcommunityIncreaseyourtraffic and salesGenerate brand awarenessGet insights
Transcript of "Anthony Wilkey from Emailvision (Mashable Social Media Day)"