Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap

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1st half: Content Planning and Goal Setting
2nd half: Reorganizing Content to Drive Leads (


Watch the webinar: https://cc.readytalk.com/cc/playback/Playback.do?id=drg64p

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  • Now that you know your audience and what’s valuable to them, you need to know what you’re going to write about. Magazine have themes each month. Managing your content strategy is like being a publisher. You have to think that way. Creating themes is a great way to stay organized, it’s what magazines do. For example, Fast Company. They plan ahead. So when planning your themes, look at what other publications are planning for the year, but tailor it for your audience. Additionally, seasonality may play a role in your content themes throughout the year. Keeps you focused, gives you something to talk about.
  • Segmented by CONTENT TYPE, even though you want to maintain the quality, content there’s still a hierarchy based on the content’s value to your audience. The hypothesis behind this pyramid is the higher the quality of your content, the higher your ROI is. Evergreen content you need to have it. It’s your base, it answers basic questions and it’s engaging. Next level is more responsive and timely. It’s more relevant and time sensitive, but not necessarily longer. Long-form content, interview, case studies you shouldn’t be publishing everyday. They’re more valuable to your audience. Studies show long-form content and thought-leadership content can be cut into shorter pieces. You can think about how to recycle your longer form content. bigger pieces of content such as data driven articles and case studies will take more time and resources, will return a larger return of value for your audience. Longer form content tends to have a longer shelf-life, get more links, and allow you to break it up into various short form content to re-use.
  • Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap

    1. 1. How Reorganizing Your Content Drives Leads
    2. 2. Who We Are Eric MacColl Marketing Director Scripted.com The new way to create original content Hana Abaza Director of Marketing Uberflip.com Nicole Karlis Content Strategist Scripted.com
    3. 3. What We’re Talking About 1. Setting Your Content Goals 2. Planning Your Content 3. Getting Leads With the Right CTAs 4. Reorganizing Your Content - UberFlip Presents 5. Questions The new way to create original content
    4. 4. B2B or B2C? The new way to create original content
    5. 5. The new way to create original content
    6. 6. The new way to create original content
    7. 7. The new way to create original content Engagement + Reach
    8. 8. The new way to create original content Lead Gen + Subscriptions
    9. 9. The new way to create original content Sales + Revenue
    10. 10. The new way to create original content Content Matrix Defined Who Why What When
    11. 11. The new way to create original content
    12. 12. The new way to create original content Editorial Calendar Stay Focused Better Story Ideas Engage with Community
    13. 13. The new way to create original content Scripted’s Themes March: Social Media & Written Content April: The Value of High-Quality Content May: Today’s Modern Writer
    14. 14. The new way to create original content Outsourcing Content
    15. 15. The new way to create original content The Layers of Written Content
    16. 16. The new way to create original content Content Hub Concept
    17. 17. Contact Us! Eric MacColl @MarketingEric The new way to create original content Hana Abaza @HanaAbaza Nicole Karlis @NicoleKarlis

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