The Carbon Conversation, February 2010: Joanna Yarrow

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On 2nd February 2010, a group of individuals united by a mutual interest in the environment met to talk about corporate carbon. The event was hosted at The Duke of Cambridge – an organic pub …

On 2nd February 2010, a group of individuals united by a mutual interest in the environment met to talk about corporate carbon. The event was hosted at The Duke of Cambridge – an organic pub accredited by the Soil Association and powered by solar and wind energy – and featured a series of 5 minute (Ignite-style) presentations.

This presentation on Making Sustainability Personal was given by Joanna Yarrow, founder of Beyond Green.

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Transcript

  • 1. Making Sustainability Personal
    A personal journey to a sustainable lifestyle
    Joanna Yarrow
    joanna@beyondgreen.co.uk
  • 2. “Every problem that concerns us as conservationists always leads to the question ofhow we live”
    Wendell Berry
  • 3. Designing environments, buildings, places, organisations, products & services which make it easier & more attractive to live sustainably
  • 4. Personal experience and an emotional connection
  • 5. Recognising other people’s perspectives
  • 6. The power of physical transformation
  • 7. Hands-on experience
  • 8. No longer academic, dry or distant
    Relates to things we care about anyway
    Accessible
    Exciting
    Aspirational
    Personal
    The upside of down
  • 9. Beyond Green: Where we live
  • 10. Beyond Green: How we live
    UK cyclists are 10 times more likely to be killed than Danish cyclists
  • 11. “Tell me, I forget
    Show me, I remember
    Involve me, I understand”
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Tangible actions with tangible benefits
  • 17. Diets don’t work…
  • 18. Outrageous wasters pic
    Personalised portfolios of lifestyle changes
  • 19. If you think you’re too small to make a difference you’ve obviously never been to bed with a mosquito…