Infographic: Online Reputation Management-What Doctors Need to Know


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Even if you're not on any social networks, your patient satisfaction scores and professional relationships can still be affected by a negative online reputation.

This infographic answers all of your questions:

-What is online reputation management?
-How can a poor online reputation damage a physician’s career?
-What are some quick, easy-to-implement tips to create a positive online reputation?

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Infographic: Online Reputation Management-What Doctors Need to Know

  1. 1. The Clinician’s Prescription A Guide to a Healthy Online Reputation ine on nl ti O ta epu gement R a an M Online Reputation Management is the process of managing the information that appears when people search for you online. Online reputation management is important for clinicians because: Patients may to determine whether they should choose you as their physician based on the information they find Personal information posted online can inform how colleagues respond to you in-person ics tist Sta Online health search is the 3rd most popular web activity. Most popular health search topics: 36% search for Hospitals. – Pew research Center 44% search for Doctors. – Pew research Center 66% search for Diseases. – Pew research Center 92% of all medical and osteopathic boards in the U.S. have encountered complaints of online physician misconduct. – Journal of the American Medical Association (JAMA) our ile Y f Pro Your online reputation profile is a collection of all of the information that is available when someone searches for you online. Your profile can include: MENTIONS OF YOU BY OTHERS ON THEIR PUBLIC PROFILES NEWS ARTICLES AND RATINGS RECOGNITION AND AWARDS REVIEWS AFFILIATED ORGANIZATIONS POLITICAL DONATIONS YOUR PUBLIC ONLINE PROFILES ng ayi thy St l ea H TAKE as needed HARMFUL if swallowed Professional photos Sex, religion and politics Inspirational posts Complaints about specific patients and/or colleagues Awards and accolades Professional comments on public forums Participation in professional events, conferences, speaking engagement Photos of alcohol consumption Photos of any illegal behavior Anything that could violate HIPAA Tips to maintain a Healthy Online Reputation. Review your privacy settings. If you use Facebook, Twitter or other social networks for personal use, make sure your privacy settings reflect this. But, keep in mind, your “friends” can share your content. The only fool-proof way to ensure a post doesn’t get shared, is to not share it in the first place! Google yourself. The easiest way to see what others see when they search you is to search yourself! If you see any posts you want to disappear, some sites may retract information, but don’t count on it. The best assumption is that information posted on the web stays on the web. So, the best way to counter the unsightly content is to post quality content. Take a proactive approach. Provide intellectual commentary on public blogs and web sites. While this won’t erase any previous public content, it will dilute the content mix and create a more balanced online profile that will steer your online reputation into a more positive direction.