Social media ppt

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Social media ppt

  1. 1. SOCIAL MEDIA MARKETING PRESENTATION Elvis LEININGER Fall 2011
  2. 2. SUMMARY <ul><li>Introduction </li></ul><ul><li>I/ Blogging </li></ul><ul><li>II/ Youtube </li></ul><ul><li>III/ Facebook </li></ul><ul><li>IV/ Twitter </li></ul><ul><li>V/ Linked-In </li></ul><ul><li>Conclusion </li></ul>
  3. 3. INTRODUCTION <ul><li>Social media marketing is a new way to communicate, that involves the use of the social media tools to convince the consumer to buy a good. </li></ul><ul><li>Facebook, Twitter, Blogs, Youtube, Linked-In... </li></ul><ul><li>It is cheap in comparison of the R.O.I and the generation we are in is highly influenced by the internet and the various social media tools. </li></ul>
  4. 4. I/ BLOGGING <ul><li>I found out that I had more visits and comments the day before the class, I guess that it is due to the fact that people are doing their assignments at the last minute. </li></ul><ul><li>The post that got the most views is my first one () I suppose that it is because it was the very first one alost everybody checked it. </li></ul><ul><li>My stats : </li></ul><ul><li>80 views </li></ul><ul><li>6 posts </li></ul><ul><li>6 comments </li></ul>
  5. 5. I/ BLOGGING <ul><li>I don't think I will be keeping my blog after the class. I am a business major student so I don't really see the point, it is not a tool I want to use to brand myself, I believe that there are other tools more relevants for me to advertise on the web. </li></ul>
  6. 6. II/ YOUTUBE <ul><li>Making a youtube video of myself was not easy </li></ul><ul><li>1h/2h </li></ul><ul><li>13 views </li></ul><ul><li>Be more prepared, try not to look too much at my notes </li></ul>
  7. 7. <ul><li>Facebook can be a good tool to increase your influence on the web </li></ul><ul><li>A window on the world to start a real efficient branding </li></ul>III/ FACEBOOK
  8. 8. <ul><li>III/ FACEBOOK </li></ul><ul><li>PERSONAL FB </li></ul><ul><li>600 FRIENDS </li></ul><ul><li>- 100 ARE PEOPLE I CAN TALK BUSINESS WITH </li></ul><ul><li>FOLLOW OVER THAN 300 GROUPS OR BRANDS </li></ul><ul><li>- 50% ARE BUSINESSES PAGES </li></ul>
  9. 9. III/ TWITTER <ul><li>Twitter is very efficient and allows you to catch a very large audience. I strongly believe that I will be using Twitter again for professional purposes </li></ul><ul><li>Strengths : </li></ul><ul><li>- Very large audience </li></ul><ul><li> - Very efficient networking tool </li></ul><ul><li> - « Verified » accounts </li></ul><ul><li>Weaknesses : </li></ul><ul><li>- Not as easy as FB to handle </li></ul><ul><li>- You cannot choose who </li></ul><ul><li>- Is following you </li></ul>
  10. 10. III/ TWITTER (case study) <ul><li>Bill Gates : The successful business man </li></ul><ul><li>Mike Tyson : The determination to succeed </li></ul><ul><li>Troy Lee Designs : The targeted company </li></ul>
  11. 11. IV/ LINKED I was not using Linked-In before this class, it is a brand new tool to me. This tool will help me leverage my branding because all the people « I care about » for business are registered on Linked-In. European Business School : Former student's network UC Riverside : Former student's network AREVA: The company I target I will continue to follow these 3 groups after the class because I believe that Linked-In is a relevant tool and that the groups are related to my major.
  12. 12. CONCLUSION <ul><li>In my opinion social medias are becoming more and more influencial on the everyday life of any individual, so it is obvious that it is a flourishing field. </li></ul><ul><li>Even if they have drawbacks on overall they are very helpful and are way cheaper than a big advertizing campain. </li></ul><ul><li>THANKS FOR LISTENING! :) </li></ul>
  13. 13. LINKS <ul><li>Blog: http://elvisleininger.blogspot.com/ </li></ul><ul><li>Facebook: http://www.facebook.com/ElvisLeininger (pro) </li></ul><ul><li> http://www.facebook.com/elvisinho.lng (perso) </li></ul><ul><li>Twitter: @ElvisLeininger </li></ul><ul><li>Youtube: http://www.youtube.com/user/ElvisLeininger </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Linked in: Elvis Leininger </li></ul>

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