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Social media ppt

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  • 1. SOCIAL MEDIA MARKETING PRESENTATION Elvis LEININGER Fall 2011
  • 2. SUMMARY
    • Introduction
    • I/ Blogging
    • II/ Youtube
    • III/ Facebook
    • IV/ Twitter
    • V/ Linked-In
    • Conclusion
  • 3. INTRODUCTION
    • Social media marketing is a new way to communicate, that involves the use of the social media tools to convince the consumer to buy a good.
    • Facebook, Twitter, Blogs, Youtube, Linked-In...
    • It is cheap in comparison of the R.O.I and the generation we are in is highly influenced by the internet and the various social media tools.
  • 4. I/ BLOGGING
    • I found out that I had more visits and comments the day before the class, I guess that it is due to the fact that people are doing their assignments at the last minute.
    • The post that got the most views is my first one () I suppose that it is because it was the very first one alost everybody checked it.
    • My stats :
    • 80 views
    • 6 posts
    • 6 comments
  • 5. I/ BLOGGING
    • I don't think I will be keeping my blog after the class. I am a business major student so I don't really see the point, it is not a tool I want to use to brand myself, I believe that there are other tools more relevants for me to advertise on the web.
  • 6. II/ YOUTUBE
    • Making a youtube video of myself was not easy
    • 1h/2h
    • 13 views
    • Be more prepared, try not to look too much at my notes
  • 7.
    • Facebook can be a good tool to increase your influence on the web
    • A window on the world to start a real efficient branding
    III/ FACEBOOK
  • 8.
    • III/ FACEBOOK
    • PERSONAL FB
    • 600 FRIENDS
    • - 100 ARE PEOPLE I CAN TALK BUSINESS WITH
    • FOLLOW OVER THAN 300 GROUPS OR BRANDS
    • - 50% ARE BUSINESSES PAGES
  • 9. III/ TWITTER
    • Twitter is very efficient and allows you to catch a very large audience. I strongly believe that I will be using Twitter again for professional purposes
    • Strengths :
    • - Very large audience
    • - Very efficient networking tool
    • - « Verified » accounts
    • Weaknesses :
    • - Not as easy as FB to handle
    • - You cannot choose who
    • - Is following you
  • 10. III/ TWITTER (case study)
    • Bill Gates : The successful business man
    • Mike Tyson : The determination to succeed
    • Troy Lee Designs : The targeted company
  • 11. IV/ LINKED I was not using Linked-In before this class, it is a brand new tool to me. This tool will help me leverage my branding because all the people « I care about » for business are registered on Linked-In. European Business School : Former student's network UC Riverside : Former student's network AREVA: The company I target I will continue to follow these 3 groups after the class because I believe that Linked-In is a relevant tool and that the groups are related to my major.
  • 12. CONCLUSION
    • In my opinion social medias are becoming more and more influencial on the everyday life of any individual, so it is obvious that it is a flourishing field.
    • Even if they have drawbacks on overall they are very helpful and are way cheaper than a big advertizing campain.
    • THANKS FOR LISTENING! :)
  • 13. LINKS
    • Blog: http://elvisleininger.blogspot.com/
    • Facebook: http://www.facebook.com/ElvisLeininger (pro)
    • http://www.facebook.com/elvisinho.lng (perso)
    • Twitter: @ElvisLeininger
    • Youtube: http://www.youtube.com/user/ElvisLeininger
    • E-mail: [email_address]
    • Linked in: Elvis Leininger

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