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Building a movementforSustainability
Young Leaders League
Sustainability&Growth
21 May 2013
Else Boutkan
www.ElseBoutkan.n...
Sustainability! (according to me....)
Leadership versus management
finished = finished&enough = enough |
‘Enlightenedself ...
Sustainability? Sustainabalize (?)!
• Ourbiggestproblems are ourownproblems
• Mindset>intention>action
• A road full of di...
What is sustainabilityaccording to
you?
• In 3 words....
>>sharesustainability!
Draagvlak enWeerstand : Hokjes en Stickers
Kennen = ook: zijn ze belangrijk voor je? Kun je er omheen?
Support andResistance
Socialdiffusion |Tipping point
Socialproof | Cialdini
CulturalCreatives
Chaos in transitions
CulturalCreatives
CulturalCreatives:
• Are concernedabout the planet and want to pursue a
sustainablelifestyle
• 10 % of p...
Chaos and transitions
• Thinkold – act old : business as usual
• Thinknew – act new: frontrunners: leaders towards a newsi...
Socialdiffusion
Early
Majority
Late
Majority Laggards
Early
Adopters
Innovators: 3%
>frontrunners!
Tipping Point
(MalcolmGladwell,TheTipping Point;
howlittlethingscanmake a big
difference, Abacus 2010)
• The Law of the Fe...
Where to start a sustainabilitymovement in
Utrecht? With Martine andTyra and ...
Where to start a sustainabilitymovement in
Utrecht?
What do we learnfromNudge and othersuccesfullcampaigns?
Factors forsuc...
Fundraising campaigns:
Makeit happen >Seeit happen!
Akvo.org
Fundraising campaigns:
Makeit happen >Seeit happen!
How to start a movement?
http://www.youtube.com/watch?v=V74AxCqOTvg
Let’s do it
- http://www.youtube.com
/watch?v=A5GryIDl0qY
The 7 WavesforSustainableChange
1. Organizing support instead of managing: focus on
frontrunners, notonresistance
2. Be a ...
Presentation for Young Leaders League Utrecht University on campaigning for sustainability
Presentation for Young Leaders League Utrecht University on campaigning for sustainability
Presentation for Young Leaders League Utrecht University on campaigning for sustainability
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Presentation for Young Leaders League Utrecht University on campaigning for sustainability

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Transcript of "Presentation for Young Leaders League Utrecht University on campaigning for sustainability"

  1. 1. Building a movementforSustainability Young Leaders League Sustainability&Growth 21 May 2013 Else Boutkan www.ElseBoutkan.nl www.WavesofChange.nl
  2. 2. Sustainability! (according to me....) Leadership versus management finished = finished&enough = enough | ‘Enlightenedself interest’ Organizing and people versus technicalsolutions Brundtland | OurCommonFuture The 7 wavesforsustainablechange Water is the blood of the earth
  3. 3. Sustainability? Sustainabalize (?)! • Ourbiggestproblems are ourownproblems • Mindset>intention>action • A road full of dilemma’s
  4. 4. What is sustainabilityaccording to you? • In 3 words.... >>sharesustainability!
  5. 5. Draagvlak enWeerstand : Hokjes en Stickers Kennen = ook: zijn ze belangrijk voor je? Kun je er omheen?
  6. 6. Support andResistance Socialdiffusion |Tipping point Socialproof | Cialdini CulturalCreatives Chaos in transitions
  7. 7. CulturalCreatives CulturalCreatives: • Are concernedabout the planet and want to pursue a sustainablelifestyle • 10 % of population is CulturalCreative • Expected to grow to 20% in the next few years • Characteristic of a culturalcreative: the feel as anexception CulturalCreatives are able to start a movement: localiseand thenconnect!
  8. 8. Chaos and transitions • Thinkold – act old : business as usual • Thinknew – act new: frontrunners: leaders towards a newsituation • Thinkold – act new : bla-die-bla’sgreenwashers • Thinknew – act old: are ‘aware’ butunable to transformthistowardsnecessarybehaviour (costs, knowledge, network, ...)
  9. 9. Socialdiffusion Early Majority Late Majority Laggards Early Adopters Innovators: 3% >frontrunners!
  10. 10. Tipping Point (MalcolmGladwell,TheTipping Point; howlittlethingscanmake a big difference, Abacus 2010) • The Law of the Few: connectors, mavens and salesmen: the nature of the messenger • The Stickiness Factor • The Power of Context
  11. 11. Where to start a sustainabilitymovement in Utrecht? With Martine andTyra and ...
  12. 12. Where to start a sustainabilitymovement in Utrecht? What do we learnfromNudge and othersuccesfullcampaigns? Factors forsuccesfullcampaign: • Name & logo: branding • With ’realpeople’ • Visible : everyindividualcontribution • Report progress and results • Long run
  13. 13. Fundraising campaigns: Makeit happen >Seeit happen! Akvo.org
  14. 14. Fundraising campaigns: Makeit happen >Seeit happen!
  15. 15. How to start a movement? http://www.youtube.com/watch?v=V74AxCqOTvg
  16. 16. Let’s do it - http://www.youtube.com /watch?v=A5GryIDl0qY
  17. 17. The 7 WavesforSustainableChange 1. Organizing support instead of managing: focus on frontrunners, notonresistance 2. Be a Wavemaker! Find and trust yourownpurpose and passion 3. Include building a movement in your ‘management’ goals 4. Aimfor a tipping point (3%) 5. Build a smart campaign 6. Onlyapplypersuationifthere is nootherway 7. Celebrate, share, beproud and start all over again.
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