Together with our friends at LookBook HQ we sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter. Together, we launched the Oracle Eloqua Community report: The State of Content Marketing 2014.
The State of Content Marketing 2014 infographic illustrates the report’s interesting pearls of wisdom for marketers. Data points include trends in blogging, production, sharing, and measurement strategies. Enjoy!
Looking for more? The full Content Marketing Benchmark report can be downloaded here: http://info.lookbookhq.com/eloqua-content-marketing-survey