From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top of the buyer's journey and looks at ...
From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top of the buyer's journey and looks at best practices in creation, distribution and measurement at each major stage in the funnel.
dnannemanExcellent summary of what's involved in a complete #contentmarketing program. Especially useful to see the link between the content stages and the lead-opportunity stages. With more of us in SaaS subscription businesses it will be interesting to see a Chapter 2 that lays out an effective content strategy for customer retention and customer delight.8 months ago
Dyana GutierrezGreat actionable tactics for content marketing10 months ago
Are you sure you want to
mlindseypetersI have seen this presentation twice and it has been an incredible resource for me trying to start a content marketing campaign, especially thier general description of the funnel.1 year ago
The Drew
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