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From Content to Customer by Eloqua & JESS3

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From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top of the buyer's journey and looks at …

From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top of the buyer's journey and looks at best practices in creation, distribution and measurement at each major stage in the funnel.

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  • As always Eloqua ... Excellent. Thank you!
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  • Allways great content from Eloqua, and great presentation form JESS3.
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  • Excellent summary of what's involved in a complete #contentmarketing program. Especially useful to see the link between the content stages and the lead-opportunity stages. With more of us in SaaS subscription businesses it will be interesting to see a Chapter 2 that lays out an effective content strategy for customer retention and customer delight.
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  • This was a fantastic guide and I absolutely loved the 2 golden rules...
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  • fantastica
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