This JESS3-illustrated case derives 10 actionable Facebook marketing lessons from a BrandGlue / Eloqua collaboration that increased Eloqua's Fan community by 2,500%, Facebook-referred traffic by 150% ...
This JESS3-illustrated case derives 10 actionable Facebook marketing lessons from a BrandGlue / Eloqua collaboration that increased Eloqua's Fan community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3x industry norms. Tips include: Create a landing tab with a single call to action - it can increase new Fan conversions by 73 percent; and avoid 3rd party publishing tools, which can reduce visibility by 61 percent. While the tips apply to all marketers, they are especially important for B2B marketers.
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Joe Chernov, VP of Marketing at Kinvey @Whitney ... yes Facebook made that announcement, yet we still calculated a drop-off in visibility. So we are trying to unpack exactly what happened (did we calculate before facebook's change? Was the jobs publisher we were using somehow not part of the change?). Excellent insight! -Joe1 year ago
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Whitney Porter, Marketing Manager, Social and Digital at BCFOn slide 17 it states that Facebook penalizes third party posting sites in relation to exposure in News Feed. Just recently Facebook responded, '...we recently made a fix that added more signals to detect good quality posting behavior. This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.'
While several brands and company pages experienced a drop after the first round of changes from Facebook, impressions have since bounced back over the last month but not to the levels experienced before the Ticker.1 year ago
Adriana Kevill
While several brands and company pages experienced a drop after the first round of changes from Facebook, impressions have since bounced back over the last month but not to the levels experienced before the Ticker. 1 year ago