10 Ways to "Solve" Facebook for B2B

by Eloqua on Nov 29, 2011

50,864 views

This JESS3-illustrated case derives 10 actionable Facebook marketing lessons from a BrandGlue / Eloqua collaboration that increased Eloqua's Fan community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3x industry norms. Tips include: Create a landing tab with a single call to action - it can increase new Fan conversions by 73 percent; and avoid 3rd party publishing tools, which can reduce visibility by 61 percent. While the tips apply to all marketers, they are especially important for B2B marketers.

Less

108 Embeds 36,014

http://blog.guerrillacomm.com	17455
http://blog.eloqua.com	2714
http://thenextweb.com	2200
http://socialmediab2b.com	1929
http://www.b2bsocialmediaguide.com	1312
http://jess3.com	952
http://blog.pinpointsocial.com	911
http://www.dreamgrow.com	879
http://brandglue.com	753
http://facebookpro.nl	719
http://paper.li	690
http://www.emediavitals.com	451
http://www.scoop.it	441
http://www.juanmarketing.com	412
http://www.marketingtechblog.com	376
http://www.upstartnation.biz	342
http://alexitauzin.com	296
http://publikda.espacioblog.com	295
http://www.sebastianschipper.com	265
http://www.picturethisad.com	212
http://slidejump.jp	208
http://feeds2.feedburner.com	183
http://www.digitalstrategyconsulting.com	183
http://feeds.feedburner.com	179
http://www.customerthink.com	141
http://somersault.posterous.com	133
http://foodsho.com	124
http://www.jess3.com	112
http://optimonet.wordpress.com	80
http://swietadwojca.pl	76
http://www.socialrabbit.net	74
http://www.foodsho.com	72
http://baeumlisberger.wordpress.com	63
http://blogs.technet.com	62
http://a0.twimg.com	57
http://translate.googleusercontent.com	51
http://alistairbeech.posterous.com	49
http://www.rocktheboatmarketing.com	44
http://blog.utalkmarketing.com	37
http://aiquilyu.blogspot.com	35
http://us-w1.rockmelt.com	32
http://afterhours.e-strategy.com	30
http://source.davidbanthony.com	28
http://iamasocialmediaretard.tumblr.com	27
http://www.twylah.com	26
http://intranet.isobar.co.za	23
http://blog.digitalmkt.info	22
http://netzwerker.net	20
http://translate.google.com	17
http://smartrobbie.tumblr.com	17
http://www.socialbrandingco.com	16
http://e1evation.com	16
http://eai	13
http://twylah.local:3000	11
http://nagotsmart.collected.info	10
http://www.linkedin.com	9
http://www.socialbusinessone.com	7
http://socialmediacampmcallen.org	7
http://www.mobilesocialhub.com	6
http://www.curated.by	6
http://www.newsblur.com	6
http://webcache.googleusercontent.com	6
http://www.onlydoo.com	6
http://www.tumblr.com	5
http://tweets.bconnected.be	5
http://gabrielcatalano.com	4
http://twitter.com	4
http://tweetree.com	4
http://aiquilyu.blogspot.com.es	4
http://es.paperblog.com	4
http://the-chinchillas.posterous.com	4
http://tweetedtimes.com	3
http://safe.tumblr.com	3
http://midnightmarketingsolutions.com	3
http://futureweb.collected.info	3
http://www.blogger.com	3
https://twimg0-a.akamaihd.net	2
http://www.digitalmarketingone.com	2
http://localhost	2
http://blog.onlinemarketingconnect.com	2
http://www.mindjumpers.com	2
http://tw33tr.blogspot.com	1
http://m.emediavitals.com	1
http://blog.guerri	1
http://blogall.sinaapp.com	1
http://mail.skypulsemedia.com	1
http://juanmarketing.com	1
http://alexanderchalkidis.com	1
http://0.0.0.0:3003	1
http://flashattackcrew.blogspot.com	1
http://beaniessmallbusinessmarketingideas.wordpress.com	1
http://tweets.web-interviews.com	1
http://www.helpized.com	1
http://www.netvibes.com	1
http://tweets.jureklepic.com	1
http://zootool.com	1
http://adbread.blogspot.com	1
http://tweets.secunoid.com	1
http://elistiqlal.blogspot.com	1
http://tribalfish.com	1
http://www.easywriting.co.uk	1
https://twitter.com	1
http://nitzia-gestion.blogspot.com	1
http://www.google.com	1
http://spacelounge.collected.info	1
http://www.hanrss.com	1
http://apptiv.de	1
http://207.46.192.232	1

More...

Statistics

Favorites: 123
Downloads: 746
Comments: 11
Embed Views: 36,014
Views on SlideShare: 14,850
Total Views: 50,864

Eduardha Alves , Estagiária de Comunicação at RedT Telecom Great visual 1 week ago

Are you sure you want to Yes No

zhoulee 卡通风格，很喜欢 3 months ago

Tellfriendz Ltd at Tellfriendz Ltd amazing 4 months ago

www.legabox.com at www.legabox.com funny works 5 months ago

All My Sons Moving of Maryland at All My Sons Moving of Maryland hmm interesting. thought some of this was useful. thanks! 5 months ago

Joe Chernov , PR/marketing/social media professional at Eloqua @Whitney ... yes Facebook made that announcement, yet we still calculated a drop-off in visibility. So we are trying to unpack exactly what happened (did we calculate before facebook's change? Was the jobs publisher we were using somehow not part of the change?). Excellent insight! -Joe 5 months ago

Whitney Porter , Marketing Manager, Social and Digital at BCF On slide 17 it states that Facebook penalizes third party posting sites in relation to exposure in News Feed. Just recently Facebook responded, '...we recently made a fix that added more signals to detect good quality posting behavior. This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.'

While several brands and company pages experienced a drop after the first round of changes from Facebook, impressions have since bounced back over the last month but not to the levels experienced before the Ticker. 5 months ago

Brent Stack , Real Estate at Stack & Associates Love the new look and functionality! Awesome 5 months ago

Rogier van Wagtendonk , Blogger & Trainer at TheNextTrainer Sorry a little to busy for me. 5 months ago

Hazem Mahsoub , GM, Founder at Heuristic IT nice. thx for sharing. 6 months ago

10 Ways to "Solve" Facebook for B2B

by Eloqua on Nov 29, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

108 Embeds 36,014

Statistics

10 Ways to "Solve" Facebook for B2B — Presentation Transcript