Eloqua Experience Europe 2013

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Nearly 400 B2B marketers gathered in London to learn about The 5 Tenets of Modern Marketing, how to creatively conceptualize marketing, and look to their peers success metrics for inspiration! Check …

Nearly 400 B2B marketers gathered in London to learn about The 5 Tenets of Modern Marketing, how to creatively conceptualize marketing, and look to their peers success metrics for inspiration! Check out our recap of lessons, quotes, and special moments. Thanks to our customer community for sharing your photos!

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  • 1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 121
  • 2. Eloqua Experience Europe 2013 Modern Marketing, the Markies, and Memories from London The Millennium Gloucester Hotel 23-25 June 2013 #EE13
  • 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 123 Modern Marketing Defined  Targeting  Engagement  Conversion  Analytics  Marketing Technology Read more at: http://bit.ly/eeekickoff President Alex Shootman Presents The 5 Tenets of Modern Marketing
  • 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 124 The Future of Marketing Kicking off #EE13! Thanks @ytischler/Twitter
  • 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 125 Rethinking Marketing
  • 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 126 Forrester’s Peter O’Neill Highlights B2B Customer Experience Trends “Buyers look for information that is based on their business issues and outcomes. The most critical need for B2B marketers to understand is that their awareness/discovery content must be in the language of the buyer.” Read more at: http://bit.ly/B2Bcustomer
  • 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 127 “You don’t have to be right. You just have to be less dumb than your competitors.” -Rory Sutherland, Ogilvy Group UK #EE13 THIRD PARTY COMPANY LOGO
  • 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 128 The Fast Track to Success Thanks @nduaj@nduaj andand @theartofnewbiz@theartofnewbiz/Twitter/Twitter
  • 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 129 EloKings & EloQueens Unite! Thanks @R_A_Dennis and @zentgrafs/Twitter
  • 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1210 Congratulations to the European Markie Winners! Thanks @CRMtechnologies/Ow.ly and @meisenberg/Instagram
  • 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1211 @dianmardav shares her flair! Team @gettyimages is all smiles!
  • 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1212 Event Resources  The Kickoff Keynote Recap http://bit.ly/eeekickoff  All EE Europe Presentations http://bit.ly/eeepresos  The European Markie Award Winners List http://bit.ly/emarkies
  • 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1213 Registration for EE San Francisco is open! http://www.eloquaexperience.com/northamerica/
  • 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1214
  • 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1215