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SMBs: Defining the "Ideal" Modern Marketer  [STUDY]
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SMBs: Defining the "Ideal" Modern Marketer [STUDY]

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We teamed up with BtoB Magazine to conduct a study on how SMBs are using marketing technology today, entitled: Maximizing Synergies in Technology, Branding, Customer Interaction. This presentation …

We teamed up with BtoB Magazine to conduct a study on how SMBs are using marketing technology today, entitled: Maximizing Synergies in Technology, Branding, Customer Interaction. This presentation highlights some of the findings from the study as well as compares with the experiences of companies overall.

Published in: Business, News & Politics

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  • The Modern Marketing ecosystem is changing, and SMBs in particular are more reliant on technology than ever before.
  • Compared to their larger counterparts, SMB marketers are more reliant on email and continue to make that their marketing channel of choice. [Figure 2: Marketers’ most important digital marketing activities.]
  • SMB marketers want and expect the adoption of modern marketing techniques & expertise to result in better sales.
  • Transcript

    • 1. SMBs: Defining the “Ideal”Modern Marketer
    • 2. The Modern Marketing ecosystem is changing… SMBs are more reliant on technology than ever before.
    • 3. SMBs rate themselves 65% compared to an “ideal” Modern Marketer.
    • 4. SMB marketers continue to cite email as their core marketing channel.
    • 5. #1 Goal of Modern Marketing adoption is to lead to more sales.
    • 6. So… …What does “Modern Marketing” mean to today’s SMBs?
    • 7. To learn more about our study with BtoB Magazine: Download our Whitepaper: http://bit.ly/1caxZ1z Listen to the replay of our webcast: http://bit.ly/17FIRmA Share your thoughts by using the #BtoBEloquaSMB hashtag on Twitter