SMBs: Defining the "Ideal" Modern Marketer [STUDY]

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We teamed up with BtoB Magazine to conduct a study on how SMBs are using marketing technology today, entitled: Maximizing Synergies in Technology, Branding, Customer Interaction. This presentation highlights some of the findings from the study as well as compares with the experiences of companies overall.

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  • The Modern Marketing ecosystem is changing, and SMBs in particular are more reliant on technology than ever before.
  • Compared to their larger counterparts, SMB marketers are more reliant on email and continue to make that their marketing channel of choice. [Figure 2: Marketers’ most important digital marketing activities.]
  • SMB marketers want and expect the adoption of modern marketing techniques & expertise to result in better sales.
  • SMBs: Defining the "Ideal" Modern Marketer [STUDY]

    1. 1. SMBs: Defining the “Ideal”Modern Marketer
    2. 2. The Modern Marketing ecosystem is changing… SMBs are more reliant on technology than ever before.
    3. 3. SMBs rate themselves 65% compared to an “ideal” Modern Marketer.
    4. 4. SMB marketers continue to cite email as their core marketing channel.
    5. 5. #1 Goal of Modern Marketing adoption is to lead to more sales.
    6. 6. So… …What does “Modern Marketing” mean to today’s SMBs?
    7. 7. To learn more about our study with BtoB Magazine: Download our Whitepaper: http://bit.ly/1caxZ1z Listen to the replay of our webcast: http://bit.ly/17FIRmA Share your thoughts by using the #BtoBEloquaSMB hashtag on Twitter

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