A Case for Content by Eloqua and JESS3

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Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.

Published in: Technology, Business
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  • It is so rare that companies share the effectiveness of certain marketing strategies with hard results. This is very refreshing. Thanks v much. One point that is perhaps understated is Eloqua's transition to 'openness' - most technology companies find it very difficult to be open with their content - gating is a standard and far too early in the process typically. It was a pretty bold move. Hats off to you generally. May other vendors take a leaf out of your (pro) book!
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  • High level strategic discussion of content marketing and how it can work to drive results
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  • High-quality thought-piece on Content Marketing - walking the talk definately
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  • @jocelyn: Thank you very much for your kind words! We are very proud of the work that we've done and the way we've represented it. Thrilled you are a fan. We are working hard to up the output each time we publish content. And, yes, it took JESS3 quite some time to hand-draw every single slide! -Joe
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  • No one is doing slide design or content quite like this! It must have taken HOURS to develop this deck. My hats off to you. I'm a new fan. http://www.jocelynwallace.com
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