A Case for Content by Eloqua and JESS3
 

A Case for Content by Eloqua and JESS3

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Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of ...

Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.

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http://jess3.com 1246
http://blog.eloqua.com 1056
http://www.contentmarketing.dk 146
http://johnsweeney.posterous.com 105
http://elqsome.com 104
http://womdetalkmktblog.wordpress.com 85
http://paper.li 56
http://www.jess3.com 38
http://storify.com 37
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http://pinterest.com 7
https://twitter.com 5
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https://p.yammer.com 1
http://www.jchernov.com 1
url_unknown 1
http://eventrt.com 1
https://womdetalkmktblog.wordpress.com 1
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  • Full Name Full Name Comment goes here.
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  • It is so rare that companies share the effectiveness of certain marketing strategies with hard results. This is very refreshing. Thanks v much. One point that is perhaps understated is Eloqua's transition to 'openness' - most technology companies find it very difficult to be open with their content - gating is a standard and far too early in the process typically. It was a pretty bold move. Hats off to you generally. May other vendors take a leaf out of your (pro) book!
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  • High level strategic discussion of content marketing and how it can work to drive results
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  • High-quality thought-piece on Content Marketing - walking the talk definately
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  • @jocelyn: Thank you very much for your kind words! We are very proud of the work that we've done and the way we've represented it. Thrilled you are a fan. We are working hard to up the output each time we publish content. And, yes, it took JESS3 quite some time to hand-draw every single slide! -Joe
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  • No one is doing slide design or content quite like this! It must have taken HOURS to develop this deck. My hats off to you. I'm a new fan. http://www.jocelynwallace.com
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A Case for Content by Eloqua and JESS3 A Case for Content by Eloqua and JESS3 Presentation Transcript

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