Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of ...
Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.
Lucinda Brook, B2B marketing strategist at Marketing CloutIt is so rare that companies share the effectiveness of certain marketing strategies with hard results. This is very refreshing. Thanks v much. One point that is perhaps understated is Eloqua's transition to 'openness' - most technology companies find it very difficult to be open with their content - gating is a standard and far too early in the process typically. It was a pretty bold move. Hats off to you generally. May other vendors take a leaf out of your (pro) book!1 year ago
Joe Chernov, VP of Marketing at Kinvey@jocelyn: Thank you very much for your kind words! We are very proud of the work that we've done and the way we've represented it. Thrilled you are a fan. We are working hard to up the output each time we publish content. And, yes, it took JESS3 quite some time to hand-draw every single slide! -Joe2 years ago
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