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A Case for Content by Eloqua and JESS3

by on Nov 17, 2010

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Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of ...

Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.

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http://jess3.com 1237
http://blog.eloqua.com 1047
http://www.contentmarketing.dk 140
http://johnsweeney.posterous.com 105
http://womdetalkmktblog.wordpress.com 78
http://paper.li 56
http://www.jess3.com 38
http://storify.com 37
http://jhva2.blogspot.com 22
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http://74.220.215.76 8
http://pinterest.com 7
https://twitter.com 5
http://feeds.feedburner.com 4
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http://www.crunchbase.com 1
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url_unknown 1
http://bitly.com 1
http://adelineyaw.tumblr.com 1
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17 of 7 previous next Post a comment

  • lucindamould Lucinda Brook, B2B marketing strategist at Marketing Clout It is so rare that companies share the effectiveness of certain marketing strategies with hard results. This is very refreshing. Thanks v much. One point that is perhaps understated is Eloqua's transition to 'openness' - most technology companies find it very difficult to be open with their content - gating is a standard and far too early in the process typically. It was a pretty bold move. Hats off to you generally. May other vendors take a leaf out of your (pro) book! 2 years ago
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  • openmk Marcia Kadanoff, Chief Strategy Builder at Autopilot High level strategic discussion of content marketing and how it can work to drive results 2 years ago
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  • sweeney123 John Sweeney, Customer Success Director at DemandGen High-quality thought-piece on Content Marketing - walking the talk definately 2 years ago
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  • jchernov Joe Chernov, VP of Content Marketing at HubSpot @jocelyn: Thank you very much for your kind words! We are very proud of the work that we've done and the way we've represented it. Thrilled you are a fan. We are working hard to up the output each time we publish content. And, yes, it took JESS3 quite some time to hand-draw every single slide! -Joe 3 years ago
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  • JocelynWallaceRed11 Jocelyn Wallace, Visual Facilitator at Red Eleven Group, LLC No one is doing slide design or content quite like this! It must have taken HOURS to develop this deck. My hats off to you. I'm a new fan. http://www.jocelynwallace.com 3 years ago
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  • jchernov Joe Chernov, VP of Content Marketing at HubSpot Tyler, great to 'see' you again. Thanks for the kind words. 3 years ago
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  • tylerwillis Tyler Willis, Vice President at Unified This is a great report/playbook. Good job guys! 3 years ago
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A Case for Content by Eloqua and JESS3 A Case for Content by Eloqua and JESS3 Presentation Transcript