A Case for Content by Eloqua and JESS3
 

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A Case for Content by Eloqua and JESS3

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Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of ...

Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.

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http://jess3.com 1250
http://blog.eloqua.com 1057
http://www.contentmarketing.dk 151
http://elqsome.com 106
http://johnsweeney.posterous.com 105
http://womdetalkmktblog.wordpress.com 93
http://paper.li 56
http://www.jess3.com 38
http://storify.com 37
http://jhva2.blogspot.com 22
http://www.marketingdecisions.com.au 20
http://mktrojo.com 13
http://www.subjectivelyspeaking.net 13
http://thetitegroup.web13.hubspot.com 11
http://posterous.com 9
http://74.220.215.76 8
http://www.mktrojo.com 8
http://pinterest.com 7
https://twitter.com 6
http://feeds.feedburner.com 4
http://servidor 4
http://kred.com 4
http://a0.twimg.com 4
http://1001tales.posterous.com 4
http://twitter.com 4
http://edicolaeuropea.blogspot.com 4
http://www.pinterest.com 3
http://static.slidesharecdn.com 3
http://www.slideshare.net 2
http://costenamiel.wordpress.com 2
http://inow4.ae12.amrein.com 2
https://hoot.weisuite.com 2
http://us-w1.rockmelt.com 2
http://www.business2community.com 2
http://www.crunchbase.com 1
http://adelineyaw.tumblr.com 1
http://bitly.com 1
http://www.twylah.com 1
http://staging.jess3.com 1
https://p.yammer.com 1
http://www.jchernov.com 1
url_unknown 1
http://eventrt.com 1
https://womdetalkmktblog.wordpress.com 1
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  • It is so rare that companies share the effectiveness of certain marketing strategies with hard results. This is very refreshing. Thanks v much. One point that is perhaps understated is Eloqua's transition to 'openness' - most technology companies find it very difficult to be open with their content - gating is a standard and far too early in the process typically. It was a pretty bold move. Hats off to you generally. May other vendors take a leaf out of your (pro) book!
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  • High level strategic discussion of content marketing and how it can work to drive results
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  • High-quality thought-piece on Content Marketing - walking the talk definately
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  • @jocelyn: Thank you very much for your kind words! We are very proud of the work that we've done and the way we've represented it. Thrilled you are a fan. We are working hard to up the output each time we publish content. And, yes, it took JESS3 quite some time to hand-draw every single slide! -Joe
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  • No one is doing slide design or content quite like this! It must have taken HOURS to develop this deck. My hats off to you. I'm a new fan. http://www.jocelynwallace.com
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A Case for Content by Eloqua and JESS3 Presentation Transcript

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