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  • 10 Marketing Tools To Be Thankful For 27 November 2014, 11:00 PM Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. To mark the U.S. Thanksgiving holiday this week, we’ve revisited previous posts to pay homage to the tools that keep us marketers aligned, integrated, and centered on our customers. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Customer Community Networks- Forums that connect you to your core audiences are mult...
  • Feast on This: A Modern Marketer’s Thanksgiving 25 November 2014, 09:40 PM As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are focused on engaging with their customers. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. But the celebratory gathering offers pairings that are perfect staples. While marketing and engagement have evolved significantly, as new offerings are brought to the Thanksgiving table tend to do, the notion of respectful, customer-centric communications is a die-hard traditi...
  • Retail Holiday Shopping Trends Highlighted in Two New Research Reports 24 November 2014, 10:19 AM Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. In fact, ...
  • 4 Attributes of Your Next Content Marketing Superstar 20 November 2014, 11:38 PM Editor’s Note: Today’s post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata’s marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Today’s post is the first in a two-part series highlighting effective attributes of content marketers. Content marketing is becoming vitally important ...
  • How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study] 19 November 2014, 10:19 PM You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. The program started with a research study conducted in tandem with BtoB Magazine to learn about the modern marketer—from our audience’s perspective. The study uncovered five attributes or competencies that comprise the modern marketer: Targeting, Engagement, Conversion, Analysis, and Technolo...
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