View all Social Content (23)

View all Demand Generation (11)

View all Cartoons

View all Revenue Performance Management (18)

View all Videos (13)

  • Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences 26 March 2015, 11:00 PM Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. His interests include all things related to inbound marketing, growth hacking, and U...
  • Case Study: Modern Marketing Meets Storytelling Comic Strips 26 March 2015, 08:49 AM Editor’s Note: Today’s post comes courtesy of Bill Schilling, B2B marketing director and marketing technologist at Imation, where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities. Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues? Dilbert creator, Scott Adams shares his top 10 favorite Dilbert strips here, including his all-time favorite: “Unix Programmers”. Dilbert hilariously portrays ...
  • Are CMOs Poised To Take Over Technology Purchasing? 25 March 2015, 10:06 AM Editor’s Note: Today’s post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed),  “The New Rules of Customer Engagement,” and “The Millennial CEO.” He is a regular contributor to Forbes, Entrepreneur, and Huffington Post, a global keynote speaker, as well as an adjunct professor and advisor to some of the world’s largest brands. ...
  • 4 Lessons in Serving Up Customer Success 24 March 2015, 06:21 AM We recently launched a new and improved Oracle Marketing Cloud Success Program, a complimentary service-based offering, focused on enabling B2B and B2C marketers who use our products, the ability to assess and enhance their marketing performance. The program is comprised of several services including: Modern Marketing Assessments, Success Planning, Facilitated Discussions and Applied Concept Tours. And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your...
  • The Revised Approach to Content Distribution 22 March 2015, 11:00 PM Editor’s Note: Today’s post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn’t changed. It’s about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers. Despite these constants, the way we practice marketing has changed dramatically. In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted) audience in. Today, marketers are responsible for much more of the buyer’s journey to purchase. They must organize the...
  • Loading Loading..