View all Social Content (23)

View all Demand Generation (11)

View all Cartoons

View all Revenue Performance Management (18)

View all Videos (13)

  • 5 Books to Recharge Your Strategy in 2015 and Beyond 25 December 2014, 08:06 PM For many this time of year is great for kicking back, celebrating the annual accomplishments of your team, and marking the moment with some downtime. We’ve complied a list of books for the marketer looking for resources to inspire and recharge strategy for 2015 and beyond. Check them out! 1. Digital Relevance: Developing Marketing Content and Strategies that Drive Results – By Ardath Albee With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. The book provides techniques and advice marketers need to ...
  • The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare] 22 December 2014, 11:00 PM Marketing is a unique discipline. It’s been said that it requires the right mix of art and science to develop the right formula to effectively engage your audiences, as well as a certain finesse to create experiences that delightful impressions and lasting relationships. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. In the spirit of the holiday season, we sought to come up with a unique gift for our audiences. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh ...
  • Why Your Data Needs a Makeover [Infographic] 21 December 2014, 09:51 PM Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings. Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The rest of us understand data more clearly when it’s presented in charts...
  • 4 Tips to Enhance the Marketing Value of Social Media Intelligence 19 December 2014, 07:22 AM Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities. Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. But as a recent SiriusDecisions SiriusView report notes, marketing organizations are falling victim to more manu...
  • 3 Online Marketing Trends To Take Advantage Of 17 December 2014, 10:25 AM Editor’s Note: Today’s post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. 1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 6...
  • Loading Loading..