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  • 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview] 19 September 2014, 09:35 AM The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success. Creating meaningful customer experiences is the name of the game, and we’ll explore how to do just that during Modern Marketing Experience Europe, 14-16 October in London. Here are 3 core lessons every marketer can benefit from learning more about during sessions at the show. Join us in London! 1. How to create meaningful cross-channel experiences- Connecting the dots across all the places and spaces where ...
  • How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide) 18 September 2014, 08:40 AM Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and buying behavior. Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes. Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? Bummer! As a consumer on the receiving end of such an offer, it’s a disappointment — creates a negative bran...
  • Celebrate the 2014 Markie Award Finalists! 16 September 2014, 10:30 AM It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program ADP | Rockwell Automation | Tivoli | W.W. Grainger Best Data Orchestration Chicago Bears Football Club | FIS | Ingram Micro | Twitter Best International Campaign Dell | Exact Software | Tableau Software | F-Secur...
  • What Marketers Lost Sight of Over the Summer 15 September 2014, 09:31 PM Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there’s probably not a lot they remember from the previous school year. The summer has that effect on people of all ages. It’s not a sin by any means. It’s human nature. And marketers are human, too. So it’s ok if some things got lost in the euphoria of a glorious summer adventure, vacation or getaway. It happens. To help us all remember some of these things, we pulled together some of the brightest minds from the world of academia; the instructors and pr...
  • Why Content is the New Sales Call 15 September 2014, 08:47 AM Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and "The Millennial CEO".  A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world’s largest brands. When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that m...
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