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  • Celebrate the 2015 Markie Award Finalists! 27 February 2015, 05:23 PM It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience, April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Check out the 2015 Markie Award Finalists: Best Audience Creation
: Cetera Financial Group | Dell Inc. | Sage | Thomson Reuters – Tax & Accounting Best Cross-Channel Marketing Program
: Cetera Financial Group | Chicago Bears Football Club | Rautaruukki | Twitter Best Data Activation: 
Ingram Micro | IHS | R...
  • New 2015 Marketing Budget Benchmarks 25 February 2015, 11:00 PM Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Because a customer’s decision to buy now involves many interactions with a brand, delivering an orchestrated approach is essential for any brand to attract and retain customers. It’s clear that our industry is aware of this; this year’s report indicates that nearly three quarters (74%) of the companies surveyed believe they are working towards deliv...
  • 7 Dos For Deliverability and Avoiding Email Spam Filters 25 February 2015, 10:12 AM How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready to hit send. But hold on a second, even though you may have sent the next award-winning email, there’s something else you need to take into account; what does it actually take to get your email delivered into the inbox of your intended audience? Did you know that according to a recent inbox placement benchmark report from Return Path, 1 in 6 commercial messages sent worldwide never make it to ...
  • Learn From Annoying Mistakes Marketers Make 24 February 2015, 09:11 AM From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service. It’s why a joined-up cross-channel marketing approach is so vital – but simple marketing mistakes are leaving many customers so irritated that they head elsewhere with their money. Custom...
  • Why Your Team Needs a Lead Scoring Model 23 February 2015, 11:03 AM What constitutes a worthwhile lead?  Ask 10 different people from your sales and marketing teams and you may get 10 different answers.  For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead.  For others, a lead is only worth pursuing once there is a foreseeable sales opportunity in the next six months. While there is an inherent subjectivity involved in qualifying a lead, however, consensus on what makes a strong lead is an absolute must for companies that want to maximise their sales revenue. The discrepancy in how leads are def...
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