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  • 6 Key Metrics to Measure Success from Your Retargeting Programs 17 April 2015, 08:45 AM Editor’s Note: Today’s post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Site retargeting allows you to convert the 95%+ of prospects who leave your site on their first visit without filling out a form. Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have...
  • Modern Marketing Essentials Guide To Social Marketing (eBook) 15 April 2015, 10:18 AM It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels—such as TV and radio—the special appeal of providing a means of “talking back” allows for a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion.  The above is an excerpt from our new guide: the Modern Marketing Essentials Guide to Social Marketing - a guide which speaks directly to the fact that i...
  • 5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas 14 April 2015, 11:42 AM Editor’s Note: Today’s post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She’s a bit of a data nerd and loves seeing how pieces of the informational puzzle come together to paint a creative picture. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina. The game of brainstorming is changing. You need a way to quickly develop nimble, real-time marketing strategies that are creative, engaging, and have a shelf-life beyond a single tweet. More importantly, each id...
  • Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission 13 April 2015, 12:46 PM Editor’s Note: Today’s post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud.  With an unshakeable credo and corporate philosophy of unwavering commitment to service, both in their hotels and in their communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality. The Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership. They worked closely with our Creative Studio to ensure that their email newsletter delivers on this mission. Our strategy: to ...
  • How to Achieve Clean Data in B2B Marketing 10 April 2015, 08:30 AM Editor’s Note: Today’s post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. Even if you’re the best marketer in the world using stellar practices, over time, your contact data will decay. According to the Bureau of Labor Statistics, the average American worker ch...
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