View all Social Content (23)

View all Demand Generation (11)

View all Cartoons

View all Revenue Performance Management (18)

View all Videos (13)

  • Marketers, Huddle Up With Two Super Bowl Winning Champs 01 February 2015, 01:02 AM Unlike any event in the entire world, the Super Bowl is of course the culmination and coronation of another NFL season and crowning of a new champion, respectfully. Being a Philadelphia Eagles fan I am not familiar of course with what winning a Super Bowl actually feels like. Not that I’m bitter or anything. Greatest Combination In NFL History Over the past 12 months I have had the pleasure and honor in speaking with the quarterback and wide receiver who compromise the greatest QB/WR combination in the history of the NFL: Joe Montana and Jerry Rice. Each man has gone to successful career...
  • How Well Do You Know Marketing Data? Take Our Quiz 30 January 2015, 07:50 AM Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. According to recent Econsultancy research, managing customer data - the crux of any customer engagement strategy - is particularly challenging. Some 35% of the senior level executives surveyed said they work within a “siloed organisation lacking coherent approach to marketing”. Only 8% said the technology their company uses to deliver an integrated customer experience is...
  • 4 Promotion Strategies Used by the Best Business Bloggers 28 January 2015, 11:00 PM Editor’s Note: Today’s post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata’s marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). Curata’s Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstra...
  • 6 Steps to Ramp Up Trigger Marketing 28 January 2015, 09:31 AM Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding that’s not really working for you anymore? That’s probably because customers today have high expectations from the companies they engage with. It’s the era of buyer-centric digital marketing. Customers expect us to know who they are, understand their challenges as much as their goals, and anticipate their future needs. And when we engage with them, they want us to interact on a personal level that is responsive, highly relevant, and cons...
  • 5 Ways to Differentiate Your Marketing Content 26 January 2015, 11:00 PM Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. Follow Simon on Twitter @mrjonesinsf. The following post originally appeared under the headline ’"Don’t be Content with Your Market...
  • Loading Loading..