Insight into Social Media
Analytics and Marketing

Elly Deutch
October 16, 2013
@MAC_523 at ITT Stuart
@deutchE	
  
AGENDA
•  Background on Elly Deutch
•  Who I’ve worked with over the years
•  Social Media Analytics Tools
•  Social platf...
@deutchE	
  
STEPS FOR BUILDING YOUR SOCIAL STRATEGY
LISTEN

MEASURE

GOALS/
OBJECTIVES

ENGAGE

DEVELOP
STRATEGY

BUILD
CONTENT

@deut...
WHY DO MARKETERS USE IT
-  #1 social networking site on the web
-  More than 1.15 billion users worldwide
-  Instant and d...
FACEBOOK INSIGHTS

@deutchE
WHY DO MARKETERS USE IT
-  600 million users with over 200 million active users per day
-  400 million tweets per day
-  R...
TWITTER ANALYTICS

@deutchE
WHY DO MARKETERS USE IT
-  World’s largest professional networking site
-  238m members in 200+ countries and territories
...
LINKED ANALYTICS
-  FREE company page insights
-  Ability to post company updates
and industry articles
-  Shows up in bot...
WHY DO MARKETERS USE IT
-  500m users, 343 active users
-  Optimize SEO rankings in #1 search engine
-  Professional brand...
GOOGLE+ ANALYTICS

@deutchE
WHY DO MARKETERS USE IT
-  World’s largest video sharing platform
-  More than 1 billion unique users visit YouTube each m...
YOUTUBE ANALYTICS

@deutchE
KEY TAKEWAYS
-  Establish metrics that are aligned with your marketing goals
and objectives
-  Research which analytics pl...
QUESTIONS?

THANK YOU!
elly@convometrics.com
@deutche on Twitter
http://linkedin.com/in/ellydeutch
Insight into Social Media Analytics and Marketing by Elly Deutch
Insight into Social Media Analytics and Marketing by Elly Deutch
Insight into Social Media Analytics and Marketing by Elly Deutch
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Insight into Social Media Analytics and Marketing by Elly Deutch

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Take a dive into Social Media Analytics and Marketing with my presentation to ITT Tech from October, 2013.

Published in: Social Media, Technology, Business
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Insight into Social Media Analytics and Marketing by Elly Deutch

  1. 1. Insight into Social Media Analytics and Marketing Elly Deutch October 16, 2013 @MAC_523 at ITT Stuart @deutchE  
  2. 2. AGENDA •  Background on Elly Deutch •  Who I’ve worked with over the years •  Social Media Analytics Tools •  Social platforms and why marketers use them •  Key Takeaways •  Questions
  3. 3. @deutchE  
  4. 4. STEPS FOR BUILDING YOUR SOCIAL STRATEGY LISTEN MEASURE GOALS/ OBJECTIVES ENGAGE DEVELOP STRATEGY BUILD CONTENT @deutchE
  5. 5. WHY DO MARKETERS USE IT -  #1 social networking site on the web -  More than 1.15 billion users worldwide -  Instant and direct connection with consumers -  Photos and videos are most shareable content -  Ease of engagement and user generated content -  Variety of content options -  Innovative and on the forefront of digital tech @deutchE
  6. 6. FACEBOOK INSIGHTS @deutchE
  7. 7. WHY DO MARKETERS USE IT -  600 million users with over 200 million active users per day -  400 million tweets per day -  Real-time news feed from around the globe -  Connection to resources you’ve never had access to before -  Transparency and authenticity -  Instant customer service -  Standard for mobile marketing @deutchE
  8. 8. TWITTER ANALYTICS @deutchE
  9. 9. WHY DO MARKETERS USE IT -  World’s largest professional networking site -  238m members in 200+ countries and territories -  Network includes multitude of Fortune 500 companies and 85 of the Fortune 100 companies for corporate talent search -  More than 2.6m Company Pages -  More than 1m Groups worldwide @deutchE
  10. 10. LINKED ANALYTICS -  FREE company page insights -  Ability to post company updates and industry articles -  Shows up in both desktop and mobile devices -  Especially great for tracking B2B relationships @deutchE
  11. 11. WHY DO MARKETERS USE IT -  500m users, 343 active users -  Optimize SEO rankings in #1 search engine -  Professional branded page like LinkedIn -  Control your content with Circles -  Opportunity to connect with broader fan base -  Google apps integration -  Google+ Hangouts/video chats -  Notifications @deutchE
  12. 12. GOOGLE+ ANALYTICS @deutchE
  13. 13. WHY DO MARKETERS USE IT -  World’s largest video sharing platform -  More than 1 billion unique users visit YouTube each month -  4 billion views per day -  25% of global video views on YouTube come from mobile -  According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network -  100 hours of videos are uploaded each minute @deutchE
  14. 14. YOUTUBE ANALYTICS @deutchE
  15. 15. KEY TAKEWAYS -  Establish metrics that are aligned with your marketing goals and objectives -  Research which analytics platform would be best to help you achieve your goals OR develop a dashboard to track these metrics over time by hand -  Analyze, evaluate and implement key learnings into evolving social media strategy -  Nerd out and have fun!
  16. 16. QUESTIONS? THANK YOU!
  17. 17. elly@convometrics.com @deutche on Twitter http://linkedin.com/in/ellydeutch

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