Roosevelt University: Sports and Social Media by Elly Deutch

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Find out how sports and social media go hand in hand with my presentation to Roosevelt University's Sports Marketing Master's class.

Find out how sports and social media go hand in hand with my presentation to Roosevelt University's Sports Marketing Master's class.

More in: Sports , Business , Technology
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  • 1. SPORTS     AND  SOCIAL  MEDIA   By  Elly  Deutch     November  11,  2012    
  • 2. My  Background  
  • 3. Today’s  Agenda   l  Defining  social  media   l  IdenCfying  “Inline”  media  opportuniCes   l  How  social  connects  to  sports   l  Professional  sports  league  policies   l  What  athletes  and  teams  are  doing  social  right   l  Next  trends  for  sports   l  How  to  make  your  brand  social  
  • 4. What  is  social  media?   Group  of  Internet-­‐based  applicaCons  that  build  on  the  ideological   and  technological  foundaCons  of  Web  2.0,  and  that  allow  the   creaCon  and  exchange  of  user-­‐generated  content    
  • 5. Web  2.0  and  Social  Media  Overview  
  • 6. Streamlining  the  conversaCon   OLD  WAY  OF  COMMUNICATION     MONOLOGUE     NEW  WAY     DIALOGUE  
  • 7. INLINE MEDIA Traditional Media Social and Online Media
  • 8. Good  Stories  Can  Generate  “Inline”  AXenCon   Tradi5onal     Media     8   Social  And   Online  Media    
  • 9. World  perspecCve  of  social  media  
  • 10. 1.15  billion   monthly  acCve  users   (874  million  via  mobile)   100  hours  of  video   uploaded  to  YouTube     every  minute   500  million  tweets   delivered  daily  
  • 11. How  Social  Connects  to  Sports   Creates  transparency                                       Generates  fan  apprecia5on  and  revenue            Builds  community  
  • 12. Pro  League  Policies  
  • 13. Who’s  doing  it  right  
  • 14. CreaCng  a  brand  online  
  • 15. If  you  Google  yourself,  are  you  happy  with  the  results?    
  • 16. Fans  are  what  makes  your  company  5ck,  so  it’s  impera5ve  to   listen  and  learn  from  their  feedback.     -­‐  Look  for  what  people  are  currently  saying  about  you  online   -­‐  Keep  an  open  mind  and  take  everything  into  consideraCon   -­‐  IdenCfy  key  influencers   -­‐  Decide  which  networks  generate  the  most  conversaCons   -­‐  Track  senCment  over  Cme   -­‐  Analyze  customer  feedback   -­‐  Assess  and  plan  on  best  ways  to  engage  
  • 17. How  to  make  your  brand  social   l  Listen  to  your  community   l  Set  goals   l  Engage  in  conversaCon   l  Be  creaCve   l  Measure  and  analyze  progress   l  Re-­‐evaluate  and  execute   l  Do  it  again  
  • 18. Next  trend  for  Sports:  Geo-­‐LocaCon  
  • 19. Take an interest in the community and understands the social dynamic Observe Your Audience
  • 20. Image   Be Valuable Add value to the conversation and recognize/reward participants
  • 21. Provide a reason to come and socialize – and then share the experience with colleagues/friends Be Notable
  • 22. Determine the handful of things that will keep the community engaged Bring Catnip
  • 23. Establish guidelines to codify the culture you would like to promote and set the expectations for behavior. Have Rules
  • 24. Distributed   Let the most passionate fans drive the heard Lead from the Back
  • 25. Ride The Waves It is really hard to create enough energy to build a wave, much more effective and efficient to ride existing waves. Link initiatives to community hot topics.
  • 26. Key  Takeaways   l  Be  social,  don’t  just  be  online   l  UClize  “celebrity”  branding  of  players,  teams,  and  media   professionals   l  Engage,  interact  and  be  transparent  with  fans  and  followers   l  Set  up  a  strategic  plan  for  your  organizaCon,  including   analysis  tacCcs  on  how  to  track  your  success   l  Have  fun!  
  • 27. QUESTIONS/CONTACT   Elly  Deutch   Website:  EllyDeutch.com       Email:  ellydeutch@gmail.com   TwiXer:  @deutchE     LinkedIn:  ellydeutch