Elliot mist web analytics portfolio

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My Web Analytics profile demonstrating marketing metrics I have reported and anlyzed in

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Elliot mist web analytics portfolio

  1. 1. ELLIOT MIST WEB ANALYTICS PORTFOLIO click me
  2. 2. SEGMENTATION • Built Monthly Marketing report from ground up which covered conversions, new leads, engagement and more • New customers reported by source which impacted where marketing budget was spent • Online sources reported on included: Linkedin, Facebook, Organic Search, Paid Search, Online Display & DirectTraffic
  3. 3. EMAIL MARKETING Click through rates, open rates and conversions were all tracked over time to make sure content was relative and personal for recipients and conversions per campaign was increased
  4. 4. GOOGLE ANALYTICS • Have used Google Analytics to measure 6 website profiles • Built customized Analytic dashboards showing referral metrics, demographics metrics and website engagement metrics • Identified metrics that matter to the business and exported to a monthly marketing report • Trained key stake holders to be able to identify trends and insights within web analytics that matter to ROI
  5. 5. WEB ANALYTICS • Total visits vs uniques visits to company website measured and analyzed to gage retention • Top web referrers measured analyzed to see where our marketing efforts was paying off
  6. 6. ENGAGEMENT & EMAIL SUBSCRIBERS • Tracked email signups by segment. • Built Engagement reports showing interactions with current customers.

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