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A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
A New Breed of Business Leaders: Intuitive Principles for the New Millennium
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A New Breed of Business Leaders: Intuitive Principles for the New Millennium

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Intuition is touted by global business leaders as a new essential. Our turbulent and deregulated world has brought us face to face with an inevitable need: to embrace and capitalize on our innate …

Intuition is touted by global business leaders as a new essential. Our turbulent and deregulated world has brought us face to face with an inevitable need: to embrace and capitalize on our innate abilities to discern and grasp - in order to prosper. In this presentation, I will introduce intuitive principles for guiding business leaders into a more sustainable, brighter, and clearer future.

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  • 1. Intuition is touted by global business leaders as a new essential. Our turbulent and deregulated world has brought us face to face with an inevitable need: to embrace and capitalize on our innate abilities to discern and grasp - in order to prosper. In this presentation, I will introduce intuitive principles for guiding business leaders into a more sustainable, brighter, & clearer future. COPYRIGHT © 2013 Heresmé
  • 2. COPYRIGHT © 2013 Heresmé
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  • 5. COPYRIGHT © 2013 Heresmé Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at the University of California, Riverside, author of “The How of Happiness”
  • 6. We will now look closer and explore facts related to 10% (External Circumstances) part of the « Sources of Happiness » graph. Only 10% of our happiness comes from external circumstances (like income and environment). Your financial resources, your career, the climate where you live, how good you look – all these things determine just 10% of your ongoing level of happiness. Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at the University of California, Riverside, author of “The How of Happiness” COPYRIGHT © 2013 Heresmé
  • 7. The richest Americans, those earning > 10 million dollars annually, report levels of personal happiness only slightly greater than the office staffs and blue-collar workers they employ. COPYRIGHT © 2013 Heresmé Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of
  • 8. COPYRIGHT © 2013 Heresmé Source: familyhealthguide.co.uk, DavidWeedmark.com
  • 9. COPYRIGHT © 2013 Heresmé Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at the University of California, Riverside, “The How of Happiness”
  • 10. We will now look closer and explore facts related to 40% (Intentional Activities) part of the « Sources of Happiness » graph. 40% of our happiness comes from our intentional activity: what we do and how we think. Forty percent of our happiness is therefore in our control (by daily activities, relationship we build and the conscious choices we make). Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at the University of California, Riverside, author of “The How of Happiness” COPYRIGHT © 2013 Heresmé
  • 11. COPYRIGHT © 2013 Heresmé Source: The Grant Study
  • 12. COPYRIGHT © 2013 Heresmé Source: familyhealthguide.co.uk, DavidWeedmark.com
  • 13. People who care > about others are happier than those who care < . When people do good, their brain becomes active in the same reward center as where they experience other rewards. COPYRIGHT © 2013 Heresmé Source: actionforhappiness.org
  • 14. COPYRIGHT © 2013 Heresmé Source: actionforhappiness.org
  • 15. COPYRIGHT © 2013 Heresmé Source: actionforhappiness.org
  • 16. COPYRIGHT © 2013 Heresmé Source: actionforhappiness.org
  • 17. COPYRIGHT © 2013 Heresmé
  • 18. These normally consistent to COPYRIGHT © 2013 Heresmé moral principles, which we live by daily, are aligned and with the 40% part contributing our level of happiness. Source: American Counseling Association, Journal of Counseling and Values, October 2000
  • 19. COPYRIGHT © 2013 Heresmé
  • 20. …Until a few years ago, many corporations and their leaders were out of social system. Businesses like people were unable to build sustainable results if the focus was mainly on the financial returns and drivers (discussed in the next slide). Businesses therefore need to understand people and as a result, their sources of happiness… COPYRIGHT © 2013 Heresmé
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  • 24. Since 40% of happiness is within our control and this 40% comes from our authentic aspirations and sharing our life purpose with others, in order to “experience joy or meaning, you need to shift your attention away from joy or meaning, and toward projects and relationships that bring joy and meaning as byproducts.” Source: Adam Grant, author of “Give and Take: A Revolutionary Approach to Success”, a New York Times and Wall Street Journal bestseller. COPYRIGHT © 2013 Heresmé
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  • 26. COPYRIGHT © 2013 Heresmé Source: startupquote.com
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  • 28. We will now explore two definitions of intuition: one is the standard one, extensively used in the business literature; another one is the extensive version, encompassing a grander meaning and role. For the purposes of this presentation, we will adopt the second, extensive definition. COPYRIGHT © 2013 Heresmé
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  • 33. In the new millennium, in order for business to prosper, it needs to be anchored in the society and business leaders need to become role models of human essence – base management, supported by the use of extensive intuition. COPYRIGHT © 2013 Heresmé
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  • 41. COPYRIGHT © 2013 Heresmé
  • 42. BEFORE PRINCIPLES • Growth at 2% per year • Lack of focus (23 licensees), lack of consistency • Misalignment with the core of the brand • Outerwear is only 20% of business. Check accessories were leading the strategy. • 1) Worked closely with • In 2011 Burberry was named predecessor and visited the the 4th fastest-growing brand stores worldwide globally by Interbrand • Embraced 156 years old • One global design director – heritage of trench coats Christopher Bailey • 2) Followed her philosophy of • Focus on heritage and core of brand control the brand – ethos of the trench coat • Followed her intuition to reinforce heritage, the • 60% of business is apparel & Britishness, and grow core outerwear makes up more than luxury products. half of that. • 3) Targeted the luxury customers of the future: millennials • 4) Testified before Parliament • Made decision to create outerwear that was innovative and cool • 5) Trench coat – driven approach • Restructuring • Sales and service programs focusing on product education • Digital marketing approach /and Principles: 1) Become aware of master yourself before anything else; 2)Allow your emotive brand content heart and intuition to speak up; COPYRIGHT © 2013 Heresmé AFTER 3) Appreciate the environment you are in; 4) Follow your own, individual path; 5) Be consistent in your creation.
  • 43. COPYRIGHT © 2013 Heresmé
  • 44. THANK YOU! ELLINA WATANABE Directeur Général P +33 (0) 7 86 41 86 52 E ellina@heresme.fr 5, rue Léo Delibes 75116 Paris, France WWW.HERESME.FR COPYRIGHT © 2013 Heresmé

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