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  1. 1. Media Evaluation, By Ellie Morris.Punk, Rock and Punches.
  2. 2. My music magazine follows many typical magazine conventions. For example, on my front coverimage the subjects are making eye contact. I did this because eye draws the readers in, andalmost all magazines use this convention. I dressed my subjects in clothes that are associatedwith the Punk/Punk Rock scene, which ties the subjects in nicely with the genre of my magazine.They are stood in quite a strong pose, which also ties in to my genre of music as the sort of musicfeatured is strong, powerful loud music, so having the subjects in a pose that represents this wasessential. I also had the music magazine title in a large, bold eye catching font at the top of thepage; this is so when it’s on magazine stands the title is always visible. I decided to put some ofmy features in an oval shape to draw attention to them, and the things inside the ovals are‘freebies’ and a competition, which also attracts people to magazines.I have made my dominant ideologies clear by addressing the genre ofmy magazine in the title. Two musical genres are included in thetitle, making it clear exactly what genre of music my magazinetargets.
  3. 3. I found out from my questionnaire that people are interested in freebies, and wouldbe more inclined to buy my magazine if it included these things. I priced my magazineat £2.50 and added this into the bottom right hand corner in a small font just abovethe bar code. Most magazines place their bar codes and prices here as it is clear andeasy to see the price, and quick and easy for the cashier to scan. After reading myquestionnaire I decided to price it at £2.50 as most people chose to buy magazines inthis price rage- any higher and people are not willing to pay, any lower and peopledon’t expect the magazine to be that great (they expect poor quality pictures etc.)I added the issue numberand date of magazinerelease just under the title,as many magazines put thisinformation on the frontcover, and many of themhave it where I placed it, ornear the barcode. I had it atthe top so it was easilyvisible, and because therewasn’t enough room nearmy barcode.
  4. 4. Almost all of the colours I used on my front cover were extracted from the image. Iused the ‘eye drop’ tool on Photoshop to select a colour, then add this to theswatches. I then selected this colour and changed the colour of my font to it. Forexample, the burgundy red that is used for the footer and one of the ovals is the exactcolour of the female’s hat. The three different shades of blue were extracted from thecollar of her shirt, and the text that reads ‘ALL RUMORS REVEALED’ is coloured byextracting the colour form the grey jumper, then making it slightly lighter. I decided tohave the colours extracted from the picture as lots of magazines do this, for examplethe Kerrang! Magazine I analysed prior to now did this using reds and blacks.
  5. 5. My magazine genre is punk, rock and punk rock. Throughout my magazine I haveincluded certain things to draw people who are interested in this genre of music in. Idressed my subjects in punk rock clothing- band t-shirts, hats and tattoos are allincluded in the front cover image. These things are associated with the punk rockgenre, so having them on the front cover is important as it will be the first thing theaudience will see, and the image is an important part of drawing the reader in. I alsoused certain words/phrases that are often used in the punk rock community. Iincluded things such as ‘make your room kick-ass’ and the ‘maddest and baddestbands.’ Both of these phrases are commonly used in the punk rock scene, so includingthem was essential to drawing in my intended audience. I also included articles thatthis age and genre of people would enjoy reading about. If I included articles aboutbird watching for example, this wouldn’t fit in with my genre of magazine or the agerange it is aimed at. Here is a similar T- Shirt to what my subject is wearing. Both contain anchors and writing. The blue shirt is a Punk Band (Lower Than Atlantis)’s Band T- Shirt.
  6. 6. Most of the people reading my magazine will be interested in attending gigs,and having free posters of band members, so articles like this were a goodway to attract the right genre of people. My intended audience are teenagersand young adults who are interested in the Punk Rock genre of music. I haveused language and images to tie in with both of these things, in order toattract as many people as possible. From my research I have learned that putting things in ovals or boxes draws the readers eye towards it.
  7. 7. I have aimed it at teenagers and young adults as statistics show that the average teenager (14-19)listens to music on average 2 hours a day. This is higher than any other age range of people. Thisis important as it means they will have a strong interest in music, and want to know about bandsand band news, and my magazine will keep them up to date with both these things.
  8. 8. I think they type of media institution that would distribute my product is an organisation similarto Bauer, who are the distributors of Kerrang! I think my magazine would appeal to this type oforganisation, and therefor they would consider distributing my product. The contacts that theyhave would help my magazine to get out there, get seen and get bought. Vertical integrationwould save money, and allow myself, or the producer or the magazine, to watch over what’shappening at each stage of the process, and keep an eye on things.
  9. 9. I would prefer this type of institution to distribute my product as I think that they could get it seen bymany people and know good places to advertise, (e.g. on radio stations that my genre of readers wouldlisten to, for example Kerrang! Radio, as opposed to classic FM), they would have lots of constructivecriticism and know what they are talking about, and overall be more confident with distributing mymagazine, where as I personally think a smaller company may be less confident, and not be able todistribute my product as well.http://www.classicfm.com/radio/http://www.kerrangradio.co.uk/on-air/listen-again/Above are two links to listen to Kerrang! Radio and Classic FM online. By clicking on them, and thenpressing play you will easily be able to see the sheer contrast of music genre, and you will be able tosee why advertising or talking about my magazine on a radio station like Kerrang!, instead of a radiostation like Classic FM.
  10. 10. Throughout making my product I have experimented with different technologies and this hasdeveloped my understanding of them. At the beginning I was not confident with Photoshop anduploading photographs to the computer, and I struggled with both of these tasks. As the productprogressed I became more confident with Photoshop and I became more experimental with it.I started off with a simple lay out, andlittle on the front cover.After experimenting and trying out newthings with colours and shadingmy front cover started to come together well.
  11. 11. By the end of the creation of my products I was able to use Photoshop confidently andsuccessfully, and I have a detailed knowledge of tricks and short cuts of editing pictures. Theseskills have helped with me in my other subjects, for example I now regularly use Photoshop in myPhotography lessons to create interesting images. My first try to my final product.
  12. 12. I have also learnt how conventions of music magazines help to draw in readers, and how if usedcorrectly they can help to attract and appeal to a target audience.The USP of my product is the genre- there are few popular music magazines that specifically target thisgenre of music, there for my magazine is unique and would hopefully be successful. If my magazine wassuccessful I would also like to introduce a radio station that plays the genre of music my magazine is.This synergy would help to attract more customers to the magazine, and the magazine would help toattract people to the radio station. I would use cross media convergence to promote my magazine, asthis way more people would hear about my magazine, making it more popular.My journey from my preliminary task to the creation of my Music Magazine has been eventful and eyeopening. I now feel like I have a good understanding of technology and programs, as well as howmagazines are produced and edited, how important content is, how to draw specific audiences in, andhow positioning and language can completely change your style of Magazine
  13. 13. I feel that the creating of the first task has helped my second task as I can see how far I have advanced- I startedwith standard images, simple editing and non-catchy titles; slogans or contents. Now, I have made a good,sellable media product, that contains carefully planned and edited images with things like clothes, lighting andeye contact taken into account, a title that attracts a certain genre of readers, a contents, front cover anddouble page spread that looks professional and realistic, and a carefully written interview that contains hints ofhumour, news and stories, all things that my audience would like to read in a magazine interview. Myquestionnaire and general research helped me with these things, I have learnt a lot from seeing other people’sopinions and what professionals actually produce.
  14. 14. Without this research my work would look unprofessional, tacky and not worthy ofbeing a real media magazine.Overall I am very pleased with my finished products, and the skills and information Ihave learnt is very useful. I have enjoyed this project very much, and I am going tolook into producing more similar products in the future.