Main Image Masthead The image of Janet Jackson, The title “VIBE” is in large font relates to the main article, her which stands out, this is facial expression suggest she‟s got positioned in the top of the rule a „fun loving‟ vibe in urbanof third, the magazine name and clothing appealing to the targetthe image of Janet Jackson forms audience. Also, the use of thea T shape which when looking at camera relates to the little caption the page is where people will “first ever photo issue” which automatically look. reinforces the idea of photos. Barcode Janet‟s eyes are found in the top centre of the rule of thirds. Janet isThis in the bottom left of the rule incredibly famous and could be of thirds, this means it is not the seen as a role model of somebody main attraction taking away to aspire to be like. from the articles but is clearly House Stylevisible. Next to the barcode is themagazine website so when people Bright eye catching colours toare looking for the price they are create the house style, colourslikely to visit the website which is could also suggest a „vibe‟ due to good promotion. the connotations of bright colours being fun and “vibey”. Headline Mode of addressThe headlines continue the house style of San Serif font The language is colloquial suggests the mood of in a bright colour continuing the feeling of an urban, the magazine which is hip and young, this fulfils vibey feel. The font size is increased to ensure it is to target audience of teens/young adults. noticeable and eye-catching.
Main Image Masthead The image is of four different stars The title “top of the pops” is in all who are quite young and were large font which stands out, this is sought after (at the time). Each positioned in the top of the rule star represents a different genre of of third, the magazine name and music which fulfils the target the image of the stars are the audience of appealing to a large most eye catching range of people. Also, their facial expressions match with the article House Style they star in about their “insane Bright eye catching colours to rants and rages revealed”. create the house style, colours Headline could also suggest a young fun The headlines continue the house feel. Also, the use of many pugs style of mainly San Serif font in acreates an abstract disjointed feel bright colour continuing thewhich could be seen as edgy and feeling of an urban feel. The font modern. size is increased to ensure it is Mode of address noticeable and eye-catching and the font looks handwritten as The language is colloquial Barcode though it‟s the stars that have suggests the mood of the written it. magazine which is hip and This in the middle left of the rule of thirds, this means it young, this fulfils to target is not the main attraction taking away from the audience of teens/young adults articles but is clearly visible. Next to the barcode is the who like any kind of music genre article dates and the issue number, this provides extra due to the use of stars from information when looked for but not detracting from different genre types. articles.
Main Image Masthead The image is of four girls who are The title “classic fm” is in a large from a group called „No Serif font which stands out, Angels‟, are all dressed in white especially the „F‟ which is in red which has connotations withand italic. This is positioned in the innocence and angels. Their genre top of the rule of third, the of music appeals to the target magazine name and the image audience as it is clearly people of the stars are the most eye who enjoy classical music. catching things on the page. House Style Headline Very neutral colours generallyincluding white and gold, for the The headlines continue the house names of groups with the style of Serif font in black, red, introduction of red to standout white or gold. The font size isfrom the pale background. Serif increased to ensure it is noticeable fonts used to suggest class and and eye-catching and the font inelegance which appeals to older gold also suggests an air of angelic readers which is the target audience. Barcode Mode of address This in the bottom right of the rule of thirds, this means The language is neither formal nor it is not the main attraction taking away from the informal, it‟s a mix as this is designed to articles but is clearly visible. Next to the barcode is the be informative and to be aimed at an price, this provides extra information when looked for older audience who wouldn‟t but not detracting from articles. appreciate a chatty or colloquial style of language.
Analysing Contents Pages
House style Title The house style is continued onto The logo for the magazine the contents page, the red, white appears here again, this and black make Q magazine easily reinforces the identity of the recognisable. The colours are magazine. contrasting which creates an eye catching effect. Also, Madonna is Date/Issue number even in black. The date and issue number Main image appear here again, this clearly The main image is of Madonna, shows that this is a magazine she has been highly influential in that is every issue is bought by the music industry and hasthe consumers as this causes the produced many different genre‟s date/issue number to have to of music which appeals to a mass appear frequently. Also, the audience. This makes theinclusion of the subtitle “EVERY magazine more open to differentMONTH” shows it is supposed to target audiences. The colours shebe bought at monthly intervals. is wearing are not what a star would traditionally wear, they would wear bright colours to Mode of Address stand out however, she is The language is neither informal nor formal, it is somewhere in wearing black which blends inbetween which is appropriate for a magazine such as this. There is also more, due to her strange apparel colloquial language which suggests the target audience are fairly this actually makes her stand outyoung. Also, the use of the superlatives “BIGGEST” and “BEST” suggest more. Wearing black could alsothis magazine aims to be top and is one of the best selling magazines. gain interest as it hasThe positive language would then encourage readership as it suggests connotations with a funeral so there will be no better magazine to read. suggests the end of her career.
Main image Puff The main image is of The use of this puff draws the Westlife, they are seen as readers eye and gives a casual someone highly attractive to the realistic feel to it. Also the use of target audience of teenaged girls. the handwriting font makes it They are someone girls look up to seem more personal as though and may even have a crush on. the SH! Team have written the The use of them in the contents notes specifically for you. Also the page suggests there will be more use of speech bubbles makes it on them which may be found seem more personalised. highly interesting to fans. They Subheadings look quite smart in their suits This generalises the genre of the which suggests their image is articles, this means that it is easy quite clean cut and shows they‟re for the readers to find what they the sort of band girls would like are looking for based on what it and they‟re not a rebellious rockis about. This also shows these are band who have a bad boy image regular features making this that parents would not magazine regular and has a encourage. This also gives the returning audience. magazine the identity of being a respectable magazine. Mode of Address House style The language is colloquial suggests the mood The house style is continued onto the contents of the magazine which is hip and young, this page, the pink, white and black make Smash fulfils to target audience of teens/young adults Hits! magazine easily recognisable. The colours who like any kind of music genre due to the are the connotation colours that the target use of stars from different genre types. audience of girls would like.
Main image Title There is no main image as such The logo for the magazine but rather six. These are appears here again, this arranged in rows of two and reinforces the identity of the columns of three. These images magazine. take up around 2/3 of the page Mode of Address with the other 3rd being taken up The language is neither by the information of page formal nor informal, it‟s a mix numbers, articles etc. This clearly as this is designed to be shows through the use of the rule informative and to be aimed of thirds that the six images are at an older audience who the most important bits on the wouldn‟t appreciate a chatty page to be seen as eye-catching. or colloquial style of The six articles being referred to language. via the pictures are clearly the most likely to be found Free Gifts interesting by the target The use of a free gift provides audience and are therefore an extra reason for the highlighted to ensure that magazine to be bought. It acts readers are aware of them.as a form of bait to ensure that readers believe they are House style receiving a really good deal. The house style is continued onto the contents page, the red, Also, this is seasonal based on white and black make Classic magazine easily recognisable. The the fact the CDs are of colours are contrasting which creates an eye catching effect. Also, Christmas music and would the gold colour is attempted to be mimicked through the use ofprove highly useful in the season yellow to highlight important information such as the offer of a the magazine was published. free CD.
Analysing Double Page Spreads
Images There is only one image which is of Pete Doherty, this not only gives an insight into what the article isabout but is also eye-catching for fans of him. The photo puts his eyes in the top third of the page. Also, themedium close up shows his features off easily which makes it seem personal to the reader, this is reinforced by him pouting. This suggests he is pouting at the reader almost for a kiss which would appear interesting to the female fans especially but also shows his quirky style. House StyleThe main colours are Mode of Address black, white, blue The language isand grey. The colours colloquial suggests are contrasting and the mood of the eye-catching due to magazine which is this. Also, the colour hip and young, this scheme continues to fulfils to target the photo of Pete audience of who is wearing blue. teens/young adults. Headline The headline is a shocking statement which gives curiosity to the reader as towhat was a matter of Font life and death. This The font is Sans Serif which has a hip feel to it, it also would encourage has an urban feel due to the different sizing ofreading of the article letters. The font is large and takes up almost half ofespecially due to the the page, this is eye catching due to the contrast ofinvolvement of Pete. white on black.
Images There are a few images on this page with the main image clearly showing the boys in their racing gear attempting to appear cool and hip due to the use of a long shot. The boys are arranged with colours of tops ordered (to appear aesthetically pleasing) red, blue, red, blue, this provides a sense of rivalry but also shows that as a band they are united. The smaller images show action shots of the boys racing which Puff/Image insert creates interest as people want to see who did best or won. Mode of Address The use of this gives a The language iscasual realistic feel to it. colloquial suggests This adds an edgy feel the mood of theto the article as though magazine which is the „boy racers‟ were hip and young, this skidding in the carts fulfils to target etc. Also, this gives a audience oflittle information about teens/young adults – the article before mainly female. reading it. House Style Headline The house style is continued onto thisThe headline is playing page, the pink, whiteon the fact that this is a and black make respectable magazine Smash Hits!and this concept of boy or magazine easily racing isn‟t illegal etc. Font recognisable. The This also introduces an The font is Sans Serif which has a hip feel to it, it also colours are the urban feel. This seems has an urban feel due to retro style which is the connotations of almost rebellious and outline of the letters without a fill. The contrast of the favourite colours formay encourage teenage white on darker colours makes it stand out. the target audience readers to read. of girls.
Images The images take up around half of the pages, this shows that the images are important and relevant to the article written below. They are laid out in a way which suggests the idea of a cartoon comic strip, this has the connotations of telling of a story through images which presents the idea of the images in this article doing the same. Also, this relates to the title of the article “Documenting Ralph” which gives the connotations of the images being the documentation of Ralph‟s story. House Style Mode of AddressBlack and white are The language isused throughout, this neither formal norgives the sense of age informal, it‟s a mix aswhich represents the this is designed to be idea of Ralph informative and to Vaughan William‟s be aimed at an older time span of audience who composing as being wouldn‟t appreciatelong (50 years). Also a chatty or colloquial the yellow gives the style of language. look of aged paperpresenting the same idea. FontThe font is a Serif font which has connotations of age which represents the idea of Ralph Vaughan William‟s time span of composing as being long (50 years). This also suits the target audience of older readers.
Questionnaire results The questionnaire was answered by 10 males and 10 females. The results have been collated and can be viewed on the following slides.Of those asked 95% were of the target audience age range. Peoples favourite genres of music 10 9 8 90% of people asked said Indie 7 and/or Pop was their favourite genre. 6 5 Amount of people 4 3 From this I can conclude that my 2 intended target audience of 1 teenagers/young adults would 0 appreciate an Indie Pop Indie Pop Rock Classical Hip-Hop RnB Other magazine.
Questionnaire results People’s favourite Indie Pop artists8 70% of people asked said Foster7 the People was one of their favourite Indie Pop band with Ellie6 Goulding getting 60% of people5 choosing her as one of their favourites.4 Amount of people321 From this I can conclude I will0 Vampire Kate Nash Florence The Big Foster the Diana Ellie create a gig review on Foster the Weekend and the Machine Pink People Vickers Goulding People and have a feature of Ellie Goulding‟s new album.
Questionnaire resultsWhich could you prefer a monthly or weekly magazine? Monthly Weekly 20% From this I can conclude I will create a monthly magazine as 80% preferred this. The main reasons people wanted this format were: 80% • More content • Cheaper overall • Less hassle to collect • “Less is more”
Questionnaire results Number of people The average amount people £4+ 2 would spend on a monthly magazine was at least £2.75. From this I can conclude I will market£3.01 - £4 6 my magazine at around £3.£2.01 - £3 9 Number of people £1 - £2 2Under £1 0 0 2 4 6 8 10
Questionnaire results Features of the magazine Interviews From the averages of 20 ratings 1 -5 (1 – Competitions bad, 5 – good), you Horoscopes can see that features 3.05 4.35 that should be very 3.05 Top 20 Charts much included in my 2.05 magazine are the top Gig information 2 20 charts, interviews4.3 and up and coming Album reviews artists. The less 4.6 3.4 Gig reviews important features are horoscopes and 3.5 3.65 Up and coming competitions. artists Posters Celebrity gossip
Questionnaire results Photo colours. Font colours. Of the 20 people asked 45% of Of the 20 people asked 45% of people wanted soft tones, 35% people wanted pastel shades, 40% wanted bright photos and 20% wanted bright shades and 15% wanted black and white photos. wanted black and white fonts. Photo colours Font coloursBlack and Black and 4 3 White White Bright 7 Number of Bright 8 Number of people peopleSoft tones 9 Patel 9 0 5 10 0 5 10
Focus Group results A focus group was held with 2 male‟s and 2 female‟s aged16/17. This falls perfectly into the age range I am targeting and enables me to see what each gender thinks of my ideas. I pitched the idea of a music magazine called “Impulse” originally but the male‟s didn‟t like this name. I thensuggested the name “Influxx” which both genders liked a lot. I then showed some ideas for fonts and the original font wasn‟t liked but the second one chosen was (see below). I alsopitched to them the ideas I have for articles, they agreed with all and said the artist‟s chosen and the subject of the articles were all something they would really enjoy reading (some a little less than others depending on gender/interests) (First shown and disliked) (Second shown and liked)
Ideas for my Indie-Pop music magazine
Mind map for magazine names System Influxx Intense Reflex Name Ideas Impulse Hush Icon Rhythm
Fonts for chosen name InfluxxInfluxx Influxx InfluxxInfluxx Influxx InfluxxInflux Influxx
Mind map for band/artist‟s names The Almighty Sphere Golden The Queen of Clone Hearts Full Name Ideas Paradox industry Revolt Sworn Joint of reality the thief
Fonts for chosen nameThe Queen The QueenOf Hearts Of HeartsThe Queen THE QUEEN Of Hearts Of Hearts The Queen Of HeartsThe The QueenOf Of Heartsqueen
Chosen Fonts (My Girl Is Retro) (Auto-shape double lined 10pt x2) The (Yankee Clipper 3D Italic) (Yankee Clipper ) Of queen (KG Heart Doodles)
Based on my research from my questionnaire results and the focus group I now know some articles I will create for my magazine.• Up and coming band THE QUEEN OF HEARTS interview. • Ellie Goulding new album review • Foster the People Birmingham gig review • Top 20 chart • Poster of Foster the People • Up and coming gig information •Which acoustic guitar is best on a budget?
Indie-Pop profile The history of Indie Pop: Indie Pop can be traced back to the post-punk era, punk had exploded onto the scene from New York and people were crazy for new music. Following the initial Punk Rock explosion, came a new genre; New Wave. Originating in the UK in the mid 80s it was experimental but more polished and slightly less rebellious than Punk Rock, and all other genres began to branch off, including Indie Pop. In the publication „Record Business‟ was the first weekly indie singles and album charts, this was first published January 19th 1980 and the UK music press adopted charts such as this and Indie Pop began to build in popularity.The British music weekly magazine „New Musical Express‟ caught onto this trend and released an era-defining compilation cassette called C81. On the cassette there was a wide range or artists from the Indie Pop genre. 5 years later NME (now one of the UK‟s best selling Indie magazine) produced the C86 cassette toreflect the new music scene of the UK. It is argued that this was the birth of Indie music in the UK.
Indie-Pop profile Images associated with Artists in this genre: Indie Pop includes:•Vampire Weekend •Bright colours•Stereolab •Vintage clothing•Kate Nash •Shirts with top buttons done•Florence And The Machine up•The Big Pink •Longer, fringed hair on boys•Foster the People •Skinny jeans•Diana Vickers •Brightly dyed hair•Ellie Goulding •Tucked in shirts •Nerd glasses
Research into a Magazine with a similar genre to mine: NME
NME The history of NME: The New Musical Express (better known as the NME) is a popular music publication in the United Kingdom, published weekly sinceMarch 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became thebest-selling British music newspaper. During the period 1972 to 1976it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writing of Tony Parsons and Julie Burchill.An online version of NME, NME.COM, was launched in 1996. Today NME.COM has 5 million users per month.
NME READER’S PROFILE General information on NME readers: NME Readers are entertainment • 67% have bought something online in the last enthusiasts! 12 • 80% of NME readers feel that music is an months important • 59% agree they like to keep up with the latest part of their lives Technologies• 79% of NME readers like to listen to new bands More about the reader • 63% specially choose to listen to indie/guitar • 34% are working full time, 18% are working bands part time • 49% specially choose to listen to live bands in and 26% are full time students studio • 62% read at least 3 out of 4 issues • 52% are interested in taking a musical • Almost half (49%) have been reading NME for course/qualification at least • 36% are thinking of buying a musical 3 years instrument in the • 84% think the magazine gives them what they next year want NME readers are techno savvy spending an average of 46 minutes reading each• 72% have a broadband Internet connection at issue home
NME reader‟s views on live events: NME readers love NME readers love the atmosphere of live festivals/concerts events• 77% of NME readers have been to at • Over half of adults agree that you „can‟t least one beat the pop/rock concert in 2007 atmosphere of a live performance‟ and 41%• 80% of NME readers feel that music is believe an important a live performance is more exciting and part of their lives entertaining • 79% of NME readers like to listen to than watching it on TV new bands • 70% of gig-goers went for the atmosphere as The flourishing music scene much • 67% will be attending a festival this as the music year • 55% of gig-goers went after buying recorded • Average expenditure on-site: £ 402 music • Average expenditure off-site: £ 368 of the artist• Live music market estimated at £743 • 54% of gig-goers went because of the million in 2007 location (up 8% y-o-y) • 53% of gig-goers went because the had a positive past experience
NME Online: Online Media Banner £10 cpm 468 X 60, 30k Leader £12 cpm 728 X 90, 30k Sky £12 cpm 120 X 600, 30k MPU £12 cpm 300 X 250, 30kBanner e-Newsletter £750 550 X 150, 30k 4 frames All must be provided with click through URLNME readers are techno savvy • 93% own a computer • 96% have access to the internet • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12 months• 56% visit NME.com every day/every few days
IPCWhat types of magazine and target audience has IPC been associated with over the years?There have been many ranges in types of magazines and target audience. They have covered most target audiences in terms of age, gender etc differing only in the interests of the people. Also, types of magazines havebeen produced in wide range and created to fulfil the target audience that would best suit that topic. As seen in the table below there is coverage of many different genres and target audience‟s in both age, gender, interests etc. Magazine Name Magazine Genre Target Audience Golf Monthly Sport Targeted at good golfers who are regular players (males mainly). NME Music Generally aimed at younger generation music fans. Woman Lifestyle 30- and 40-something, modern family women 25 Beautiful Homes Home improvement People looking to improve their homes – mainly women.
IPC Would IPC be an appropriate publisher for my Indie-Pop magazine? There have been many ranges in types of magazines and target audiencepublished by IPC which indicates that a new magazine is likely to be deemed suitable for publishing. However, IPC already publish NME a magazine with the same target audience (teens/young adults) and genre (indie) as my magazine. It is therefore unlikely that IPC would publish my magazine as they would be providing competition for one of their own best selling magazines which would reduce profit margin as there would be the production cost of two magazines and little chance of gaining more readers.
BauerA more appropriate publisher for my magazine would be Bauer, they produce music magazines which generally focus of a range of genresand don‟t focus on Indie-Pop specifically or at all. This means there is a gap in the market for Bauer Media to produce an Indie music magazine to rival IPC‟s Indie magazine NME. Bauer Media reaches over nineteen million UK adults across multiple media channels aweek. This would make Bauer a perfect publisher for my magazine. Asseen in the table below there are no magazine covering Indie-Pop for young adults/teenagers for Bauer Media. Magazine Name Music Genre Target Audience Mojo Music - No particular The MOJO audience is predominantly male genre (77%) and affluent (63% ABC1). Q Music - No particular The audience is split 75% male to 25% female genre and is affluent (with 68% ABC1). Kerrang! Rock Music 15-35 male bias
Bauer Magazine Average Issue Magazine Jan-Jun Jan-Jun YOY % Name Readership Name 2011 2010 (year on year) change Mojo 248 Mojo 87,262 91,678 -4.8% Q 427 Q 80,418 89,450 -10.1% Kerrang! 356 Kerrang! 43,033 44,013 -2.2%These figures were calculated from the These figures clearly show there has been aaverage readership of each issue in the drop in readership in Bauer‟s musicyear starting Oct 2010 and ending magazines so a new Indie-Pop magazineSeptember 2011. may be the perfect answer to increasing readership again.
Target AudienceDue to the positive feedback from my questionnaire results andfocus group I can see that a young adult/teenaged targetaudience would appreciate an Indie-Pop magazine. This wouldalso be perfect for Bauer Media as publishers as all three ofBauer‟s music magazines have a Male bias readership which limitsthe readership by practically half. By producing an Indie-Popmagazine which is suitable for both genders the readership ismore likely to exceed those of the other magazines. Finally, withBauer Media publishing Kerrang! magazine (which has a similartarget audience to my magazine of 15 – 35 year olds) there isalready a reputation in the audience I am looking to target whichmay make advertising easier. Finally, due to the £2.90 a monthprice tag the ABC1 rating could potentially stretch to ABC1C2Dbut mainly focusing on the BC1C2 area.