Your SlideShare is downloading. ×
Evaluation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Evaluation

81

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
81
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Who would be the audience for your magazine?<br />01460500The core buyer of my magazine with is 17 to 25 year old males and 16 to 24 year old females, 65% are male and 35% female and they are of white Caucasian race. According to audience research, they will read WHO magazine anywhere in their spare time but more specifically, at home or school/ college/ university because the majority of my audience are students. They spend roughly around three pounds each month on music magazines and therefore the price of WHO will be slightly lower than this amount so that the audience are more inclined to buy it. Cost is a big issue for my audience as students are usually not particularly well off, being in the Socio economic group of E. However, despite this, they attend festivals often, most commonly; Reading, Glastonbury , V Festival and Isle of Wight. Therefore offers and competitions to win tickets to festivals are in WHO magazine. They also read magazines such as NME and this means that this could be a big competitor. However, if WHO and NME were distributed by the same institution, they could work to together to promote each other. The target audience tend to watch music videos on TV which shows that they are more relaxed than some audiences and do not need to know the latest music new quickly and constantly: They are old school. 40% of the audience own a Nokia phone and therefore there are offers on Nokia contracts for WHO readers.<br />They are mostly high street shoppers and their favourite shops are cult and Topshop. In their spare time, the target audience go to the cinema, usually once per month and see live music at least once a week. They are usually strugglers but sometimes explorers in psychographic profiling.<br />

×