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  • Analyze economy----Legislators use census data in the preparation and evaluation of new laws. State and local governments monitor census data to understand their economic base and to help them focus efforts to attract new business or retain existing firms. Operating ratios --Businesses compare their operating ratios to census averages to see how they stack up to the competition. Targeting sales –Companies use census data to lay out territories, allocate advertising, and locate new stores or offices B to B - Firms supplying goods and services to other businesses use census data to target industries for marketing. Manufacturers look at statistics on materials consumed to learn about industries that use their products Business activity -Important measures of economic activity,including Monthly Retail Sales and the Gross Domestic Product (GDP), are based on census data. Associations and news media study census data to find key business facts and to project trends. Market share -Businesses compare their sales to census totals for their industry or area to make plans and evaluate performance.
  • TABLEBASE SEARCH!! “ Telecommunications and ranking” CONCEPT TERM= market share “ AND USA” “ Top 12 enterprise Wireless Local Area Network providers by percent market share of revenues in 2002”
  • Transcript

    • 1. INLS 227 Spring 2005
        • A group of productive or profit-making enterprises or organizations that have a similar technological structure of production and that produce or supply technically substitutable goods, services, or sources of income. (poultry…, the automobile… retail…)
      • *OL = Indu,endo – within; struus – structure
    • 2. INDUSTRY
      • Government creates Industry Sectors
      • Government creates SIC/NAICS codes
      • Industries fall in between the sectors and codes and are made up of:
      • companies with product or service in common
      • SIC, NAICS numbers ( which companies assign)
      • Each financial service has own list of industries: Mergent, Value Line, S&P, D&B, LexisNexis
    • 3. Industry Sectors “Information” 51511Radio broadcasting 51512 Television broadcasting NAICS or SIC’s “ Broadcasting Industry” Companies
    • 4. NAICS hierarchic structure Radio Stations 515112 U.S. Industry Radio Broadcasting 51511 Industry Radio and Television Broadcasting 5151 Industry Group Broadcasting (except Internet) 515 Subsector Information 51 Sector Description NAICS Code Example NAICS Level
    • 5.
      • Find what you think is your Industry Sector
      • Open window to Economic Census thru
        • Go to NAICS listing and find one or two 2002 NAIC’s codes for your industry.
        • Find corresponding SIC number.
        • Have there been changes in your particular NAICS codes from 1997 to 2002?
    • 6. What do you do with Industry Information?
      • Can’t buy stock in Industry
      • Can’t start an Industry
      • Can’t buy products from an Industry
    • 7. What can you do with Industry Information?
      • Analyze economy – an indicator of development
      • Analyze key operating ratios between, within industries
      • Compare company ratios to industry ratio for norms and benchmarks
      • Target sales
      • Use for business to business marketing
      • Monitor business activity
      • Discover market share
    • 8. ratio One value divided by another. The result is representative of the value of one quantity in terms of the other. Financial ratios or indexes are used to evaluate a firm's or an industry's financial condition. Often they are used to judge the investment suitability of a particular company. One firm's ratios can be compared to its own past performance and/or to the performance of the industry as a whole. Financial ratios are calculated from the figures given in the firm's annual financial statement .
    • 9. price/earnings ratio , quick ratio , loan-value ratio , advertising sales ratio , asset/equity ratio , bid-to-cover ratio , book-to-bill ratio , cash ratio , cash asset ratio , common stock ratio , conversion ratio , coverage ratio , current ratio , debt ratio , debt/equity ratio , exercise ratio , expense ratio , fixed-charge coverage ratio , forward P/E , trailing P/E , PEG ratio , income replacement ratio , members' short sale ratio , mint ratio , net capital ratio , odd lot buy/sell ratio , operating ratio , payout ratio , price to book ratio , price to cash flow ratio , price to sales ratio , put/call ratio , short interest ratio , theta , turnover , constant ratio plan , high-ratio mortgage , multiple , relative volatility , variable ratio write , exclusion ratio FINANCIAL RATIOS
    • 10. Ratios
      • Operating and Financial ratios
      • Investment – analyze for buying into stocks, etc
      • Small Business – analyze company or industry
      • Industry Operating Ratios -gov
        • Income Norms
      • Performance Indicators
        • Norms
        • Benchmarks
    • 11. Questions about Industry
      • Basic
        • Size of industry, $ volume, key companies in the industry
        • What are the SIC or NAICS codes (These help classify and describe industry)
        • Sources:
        • Statistical Abstract of the United States
        • Standard Industrial Classification Manual (SIC)
        • North American Industrial Classification System Manual (NAICS)
        • Market Share Reporter (print) TableBase database
    • 12. Practice Exercise Statistical Abstract of the United States
      • Using “Business Enterprise”
        • (one chart) What are the business receipts for your industry sector? Net Income? Estimated number of tax returns?
        • Find number of establishments by NAICS, using closest classification #.
        • Based on the SIC sectors, how does your industry stack up for women, black and Asian & Pacific-Islander ownership?
      • Using Individual Chapters
        • Find one really interesting statistic about your industry
      • Using Labor chapter, for your industry:
        • What are the employment projections for 2008?
    • 13. Questions about Industry
      • Current and future state of industry
          • News
          • Trends and forecasts
          • Market Share – Who are the dominant players? Why? What size of the market do they own or influence?
          • What are the key financials that dominate the industry?
          • Trade issues
    • 14. Industry Search Strategy
      • Determine Subject Headings / Keywords/Industry Terminology
        • Consult Dictionaries, Encyclopedias, glossaries, journal articles
      • Example:
        • You are asked to find information about the automobile industry and upcoming regulatory issues which might impact the industry
      Try finding words…
    • 15. Example
        • “ automobile industry ”= automotive, automobiles, motor vehicles, cars, sport utility vehicles, trucks,
        • “ regulatory issues” = regulation, legal, laws
        • “ i mpact” = effect, influence
      • 2. Combine with boolean operators :
        • ( automobile industry OR automobiles OR motor vehicles OR cars) and (regulation OR legal OR laws)
    • 16. Practice…
      • Wall Street Journal
        • Find one article that discusses latest news in your industry - list citation
      • ABI/IFORM
        • Using the “Classification Codes” (advanced search) find an article about planning & strategy or some labor issue for your industry. List subject descriptors
      • Business & Company Resource Center
        • Find your industry’s “Overview.” Notice, rankings and associations…
      • TableBase
        • Find a market share table with companies listed….
    • 17. Industry Search Strategy
      • 3. Match Questions to Sources
        • Looking for trade information (automobiles, issues, products)
          • Business Source Elite contains more trade journals than ABI-INFORM so maybe start here. But ABI/INFORM lets you narrow to trade journals.
        • Looking for new technologies
          • Trade associations provide industries with valuable information about new trends affecting them
        • Looking for regulatory issues in government sources
          • Code of Federal Regulations
          • Federal Register
          • State Regulations
          • News Sources – WSJ, Business Newspapers (Triangle Business Journal)
    • 18. Industry Search Strategy
        • Looking for Industry Overviews
          • Standard & Poor’s Net Advantage
          • Value Line Investment Services
          • Business Source Elite, ABI/INFORM
          • Encyclopedia of American Industries
          • Encyclopedia of Emerging Industries
          • U.S. Industry and Trade Outlook (coming online some day)
    • 19. Industry Search Strategy
        • Looking for News Sources
          • LexisNexis Academic – business news
          • Wall Street Journal
          • Wall Street Transcript
          • Global News Bank
          • News and Observer or local paper
          • Reuters
          • Factiva
    • 20. Industry Search Strategy
        • Looking for Industry Financial and Operating Ratios
          • Industry Norms and Key Business Ratios
          • RMA Annual Statement Studies
          • Statements of Income (SOI) – Corporation Tax Records
          • Trade Associations (especially in retail and wholesale)
          • Within trade and other journal articles
          • Market Research Reports
          • US Gov – US Census, Econ Census, Dept of Commerce
    • 21. Industry Search Strategy
        • INDUSTRY DATA – production, trade, value of shipments, business activity
        • Look at the Economic Census --Grouped by Business Activity:
        • Each has 3 subtitle reports:
        • 1. geographical by state by industry
        • 2. detailed industry by NAICS (SIC) – national totals
        • 3. subject series-specific topics (CIR, Mdse Lines,
        • Commodity Line Sales, Travel Habits)
        • Industry Quick Reports, Product Quick Reports and Geography Quick Reports
        • Zip Code Statistics
    • 22. Industry Search Strategy
          • INDUSTRY DATA
          • Bureau of Economic Analysis national data by industry
          • Economic Census
          • County Business Patterns economic activity by county level
          • Bureau of Labor Statistics
          • International Trade Administration
          • STAT-USA
    • 23. Practice…
      • STAT-USA
        • Using your industry and your country, find a report in GLOBUS/NTDB. If you can’t find both, try one.
      • BEA
        • Find GDP for your industry
        • Using your birth state, find GSP for your industry.
    • 24. Industry Search Strategy
      • Looking for industry/market reports. overviews
        • Commercial marketing reports - some free
          • Yahoo! Finance
        • Fee Based marketing research
          • Frost and Sullivan
          • Mintel
          • Datamonitor
    • 25. Industry Search Strategy
        • Looking for trends
        • Industry can change so quickly. One event can affect industry and economy: Airline Industry and 9/11…
          • S&P Industry Surveys print and Net Advantage
          • S&P Outlook – print and Net Advantage
          • S&P Monthly Investment Review - print and Net Advantage
          • D&B Industry Norms and Key Business Ratios - print
          • US Industry and Trade Outlook - print
          • Value Line Industry Overview
          • News Sources including journals and magazines
          • Association Reports