Learn what the win loss analysis process is; why or why not to conduct win loss; and the many benefits of doing win loss. Learn how to conduct win loss and learn some of the quantitative and quantitative results you might learn. Learn about best practices (or not) around win loss analysis. Get references for further reading on win loss.
The Q&A is available on the cooperative intelligence blog: bit.ly/1e0TNwi
Interested in our upcoming book, "Win/Loss Analysis: How to Capture and Keep the Business You Want"? Check it out on Amazon: https://www.amazon.com/author/ellennaylor