Cradle to Cradle NL  <ul><li>Douwe Jan Joustra </li></ul><ul><li>Braungart, Joustra & van der Werf </li></ul>Experiences i...
Next step? From: Inward view to global view & Unprepared to mature
Cradle to cradle Implementation strategy The Netherlands
Cradle to Cradle is about <ul><li>Quality </li></ul><ul><li>Effectiveness </li></ul><ul><li>Material management </li></ul>...
Now for Dutch policies on C2C (context) <ul><li>Environmental policies seem to be adequate </li></ul><ul><li>Tired of the ...
In discussion <ul><li>with Minister of Environment (mrs Jacqueline Cramer): </li></ul><ul><li>Two principles: </li></ul><u...
Quality
effectiveness DEFINE, INCREASE, SUPPORT,  OPTIMIZE ECO-EFFICIENCY reduce minimize prevent ECO-EFFECTIVINESS
Functionality & creativity <ul><li>Working with ‘circles of transition’  </li></ul><ul><li>Communities of Practice </li></...
So what do we do? <ul><li>Educate, educate, educate </li></ul><ul><li>Steering on conditions </li></ul><ul><li>Impulses </...
Transition  <ul><li>What it is  </li></ul><ul><li>&  </li></ul><ul><li>how to perform transition management </li></ul>
Think in transitions systemsinnovations in society
Transiti on  management, aspects Working on transitions Competent partners Experiments <ul><li>(Social)  learning : </li><...
Circle of performance
Cradle to Cradle: Stimuleringsconcept WWI 27-11-2007 SenterNovem <ul><li>Signalise : </li></ul><ul><li>New initiatives </l...
Products: go for the best PROGRESS OF QUALITY FROM  CRADLE TO CRADLE  WITH TIME Clients and supplie rs  are regarded as pa...
 
12/15/10
 
C2C in Dutch policy <ul><li>There is no C2C-policy as such.  </li></ul><ul><li>Waste policies  </li></ul><ul><li>(integrat...
C2C policy, first steps <ul><li>Steering on conditions </li></ul><ul><li>Coalitions of the willing </li></ul><ul><li>Trans...
Implementation support: (By us) <ul><li>ideas & results (Go Dutch) </li></ul><ul><li>Co-creation of principles </li></ul><...
<ul><li>C2C </li></ul><ul><li>= </li></ul><ul><li>COURAGE TO CREATE </li></ul>
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Joustra Ten+One Presentation

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  • De overheid stimuleert en integreert C2C op diverse manieren in bestaand beleid. In diverse overheidsdocumenten komt Cradle to Cradle terug als een inspirerend concept. In landelijk afvalbebeheerplan (LAP2) staat dat het C2C-concept nauw aansluit bij het werk dat binnen het milieubeleid in de afgelopen 15 jaar is verricht in het kader van integraal ketenbeheer, ecodesign en eco-efficiency. De C2C-aanpak leidt tot verbreding en verdieping van dit eerdere werk. Het ministerie van VROM stimuleert en integreert C2C op diverse manieren. Het programma “Ketengericht afvalbeleid” is er daar één van. Ook in het kader van het Kabinetsbeleid Duurzame Ontwikkeling en in de Industriebrief 2008 wordt over Cradle to Cradle gesproken. Meer hierover, en over hoe de manier waarop C2C past in diverse stimuleringsregelingen van de overheid, kijk op de website van Agentschap NL
  • Joustra Ten+One Presentation

    1. 1. Cradle to Cradle NL <ul><li>Douwe Jan Joustra </li></ul><ul><li>Braungart, Joustra & van der Werf </li></ul>Experiences in The Netherlands
    2. 2. Next step? From: Inward view to global view & Unprepared to mature
    3. 3. Cradle to cradle Implementation strategy The Netherlands
    4. 4. Cradle to Cradle is about <ul><li>Quality </li></ul><ul><li>Effectiveness </li></ul><ul><li>Material management </li></ul><ul><li>Partnerships </li></ul><ul><li>Adding value </li></ul><ul><li>Positive approach: we can do it! </li></ul>
    5. 5. Now for Dutch policies on C2C (context) <ul><li>Environmental policies seem to be adequate </li></ul><ul><li>Tired of the ‘hammer strategy on citizenparticipation’ </li></ul><ul><li>Looking for the real transition </li></ul><ul><li>Adapt to new governmental strategies </li></ul><ul><li>The strategy: </li></ul><ul><li>steering on conditions </li></ul>
    6. 6. In discussion <ul><li>with Minister of Environment (mrs Jacqueline Cramer): </li></ul><ul><li>Two principles: </li></ul><ul><li>Next step in thinking on environment & sustainability </li></ul><ul><li>Build on existing knowledge and experience </li></ul>
    7. 7. Quality
    8. 8. effectiveness DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY reduce minimize prevent ECO-EFFECTIVINESS
    9. 9. Functionality & creativity <ul><li>Working with ‘circles of transition’ </li></ul><ul><li>Communities of Practice </li></ul><ul><li>Design competitions (floating houses Amsterdam) </li></ul><ul><li>C2C creative cities: Almere, Veno & Amsterdam </li></ul><ul><li>Public Private Partnerships (A2 Maastricht) </li></ul>
    10. 10. So what do we do? <ul><li>Educate, educate, educate </li></ul><ul><li>Steering on conditions </li></ul><ul><li>Impulses </li></ul>
    11. 11. Transition <ul><li>What it is </li></ul><ul><li>& </li></ul><ul><li>how to perform transition management </li></ul>
    12. 12. Think in transitions systemsinnovations in society
    13. 13. Transiti on management, aspects Working on transitions Competent partners Experiments <ul><li>(Social) learning : </li></ul><ul><li>Individual </li></ul><ul><li>Organisational </li></ul><ul><li>society </li></ul><ul><li>Arena </li></ul><ul><li>Search </li></ul><ul><li>Create </li></ul>Work with insecurities connect & implementation Context Existing policies Systems analysis
    14. 14. Circle of performance
    15. 15. Cradle to Cradle: Stimuleringsconcept WWI 27-11-2007 SenterNovem <ul><li>Signalise : </li></ul><ul><li>New initiatives </li></ul><ul><li>Chances </li></ul><ul><li>Difficulties </li></ul><ul><li>Experiment </li></ul><ul><li>Design </li></ul><ul><li>Exploration </li></ul><ul><li>Produce </li></ul><ul><li>Consume </li></ul>perspective 1) Knowledge: Methods Materials 2) problems? Financial Law & regulations Mobilise Know the willing policy
    16. 16. Products: go for the best PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME Clients and supplie rs are regarded as partners to reach quality. ECO-EFFECTIVENESS
    17. 18. 12/15/10
    18. 20. C2C in Dutch policy <ul><li>There is no C2C-policy as such. </li></ul><ul><li>Waste policies </li></ul><ul><li>(integrated material chains management) </li></ul><ul><li>Industry policy </li></ul><ul><li>Experiments in public building and infrastructure </li></ul><ul><li>Policy on material management is being developed </li></ul><ul><li>AND </li></ul><ul><li>developing sustainable public procurement C2C based criteria </li></ul>
    19. 21. C2C policy, first steps <ul><li>Steering on conditions </li></ul><ul><li>Coalitions of the willing </li></ul><ul><li>Transition proces: systems-innovation </li></ul><ul><li>Facilities: innovation budgets, experiments, launching customer </li></ul><ul><li>Public purchasing: 100% Cradle to Cradle in 2020 </li></ul><ul><li>C2C principles for products, building and area development </li></ul><ul><li>Educate, educate, educate (systems thinking / biomimicry) </li></ul>
    20. 22. Implementation support: (By us) <ul><li>ideas & results (Go Dutch) </li></ul><ul><li>Co-creation of principles </li></ul><ul><li>Reflection & coaching: </li></ul><ul><li>public and private sector </li></ul><ul><li>Realize projects </li></ul>
    21. 23. <ul><li>C2C </li></ul><ul><li>= </li></ul><ul><li>COURAGE TO CREATE </li></ul>

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