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TEMPO has come out with a totally new look. It is vibrant, fresh and very innovative in both layout and content, and will integrate many new interactive multi-media elements. The magazine has …

TEMPO has come out with a totally new look. It is vibrant, fresh and very innovative in both layout and content, and will integrate many new interactive multi-media elements. The magazine has rebranded and is now TEMPO, rather than Abu Dhabi Tempo

TEMPO has rebranded into a vibrant, fresh and very innovative magazine in both layout and content. The magazine responds to growing interest nationwide and is distributed at various points across the emirates. Tempo’s content strategy is focused on the community, and it will continue to integrate mobile tagging, and new and cutting edge interactive multi-media elements.

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  • 2. With the UAE’s big 40th anniversary looming the Tempo staff brainstormed ideas to make it a special community celebration. There weremany ideas bandied about, including exhibitions, parade etc, but the one idea that seemed to rise above the rest, and stick through all thediscussions, was a short video competition with the simple theme: “I LOVE UAE.”The New York Film Academy quickly embraced the idea to support Tempo, recognising the timeliness of the initiative and its value innurturing creative and artistic expression. Tempo sees it as a great platform that would provide the community with an opportunity to showtheir love. The “I LOVE UAE” competition met all our criteria: grassroots - tick, community - tick, innovative - tick, and relevant - big tick.With this, Tempo rolls out the “I LOVE UAE” video competition and calls for all to participate. The video doesn’t have to be super polished,but it needs to come from the heart. It can be a short song, a jig, a poem, a skit, a collage of images, a short “promo” or ad. It can be in anylanguage, but it should be authentic and heartfelt. So join us, and make your voice heard to celebrate this gracious nation that stands as abeacon of hope, peace and harmony.Be creative. Be genuine. Be kind.Sana BagershManaging letters to the editor 04 19 experience zone MANAGING EDITOR uspace 05 20 social meets Sana Bagersh what’s hot 06 21 doc in the house | live well FEATURES EDITOR Alma Kadragic tempo top 10 songs 07 22 my abu dhabi 08 24 EDITORIAL COORDINATOR tech talk | game hedz yank in sandland | just a thought Ellaine Fatimacity bites | dishes for dummies 11 25 articulate MAGAZINE DESIGN my style blueprint 12 26 tamakkan Mark De Castro, BrandMoxie phototripping 13 27 unleash innovation WEB DESIGN 14 28 Rizwan Pervaiz featured story horoscope | funpage people calendar 16 29 value coupons MARKETING COORDINATOR Manjul Abhishek Laskar Laipubam DISTRIBUTION COORDINATOR Melaku MulunehADDRESS DISCLAIMERTo reach editorial at Abu Dhabi Tempo email: editorial@abudhabitempo. Tempo is a publication of BrandMoxie. Although Tempo Magazine EDITORIAL CONTRIBUTORScom. If you need to find out where you can pick up your copy call: 02 667 does its best to ensure the authenticity and accuracy of its contents, Angeli Castillo Shahid Saeed3349 or check out the list of Tempo distribution points on our website. the publisher cannot accept any responsibility for errors, mistakes and inaccuracies. The publisher reserves the rights of this product and no Dave Solomon Layla EzzedeenNOTE TO ADVERTISERS part of this publication may be reproduced in any form or by any means Neena Rai BlaknissAdvertisers can request brand tagging with all advertisements. without the permission of the publisher.To reach advertising call 02 667 3349 or Randy Parker Manar Al Hinaiemail: MEDIA LICENCE NO. 1/105866/24295 MICROSOFT QR TAG SCANNING SCANNING GUIDELINES GUIDELINES 1 download to your smart phone 1 Scan the QR CODE using your smart phone Published by } 2 run application a for Blackberry this is done through BBM 3 click on tag beside each article to have fun with online content, videos & cool tags! b for iPhone download BeeTag or Neo Reader
  • 3. dear tempo, SHAKING HANDS AROUND THE WORLD IBWG MONTHLY NETWORKING LUNCHEON I love the new Tempo. It’s like Tempo got a turbo engine, Sent in by Saikat Saha Sent in by BLOG spoilers and 10 inch mag rims...yeaaah! Oh, and a wicked IBWG Abu Dhabi last networking lunch before the summer break Pay attention to the etiquette and customs of paint job. One could reasonably conclude that Tempo has handshaking. In business, the first thing we do when Main Presenter: Mr Paul Kenny been “Pimp’d”! } Craig Y we meet someone is shake hands. While it seems Setting up a Digital Marketing Company in the Middle East 2nd Speaker: Ms Sarah Wadi simple enough, this “first impression” of greeting sends Business Women’s Role Considered the Best in the UAE Congratulations!!! Love your new look! Keep it up Tempo! } Cyril Española Ticao Jr. a powerful message about you and your respect for Tuesday, 7th, June 2011 Members: For every 3 guests you bring, your lunch will be on us others. For the most part, the western-style handshake Love the new look of tempo!!! I’m reading it online here at the bank!!! Hahaa!! Good thing your site isn’t blocked by Beach Rotana Hotel & Towers is the accepted form of greeting in the International Event Timing: 12:30pm – 3:00pm | RSVP by 6th June 2011 filters!!! LOL!! I LOVE that TEMPO went “green” and is now using recyclable and more light weight environment-friendly paper! Yay for mother earth…I also like that it now has more reading content. Tempo is now MORE vibrant and alive Business World. However, the manner in which it is Email: with eye popping colours! It looks more streamlined too with same font feature headings? More power to Tempo!!!! performed varies from country to country. So, here are Event Price: IBWG Member: Dhs.150/- Non-Member: Dhs.200/- } Ma. Cheryl Chuna a few ways you might be greeted by others when doing Cancellations subject to full charge after that time. business abroad: All IBWG events are non-smoking. Just received the new issue of Tempo – it looks amazing! What an improvement! Congratulations to you and your team CHINA - While the western handshake is accepted, it is performed with a for a job well done. I feel that design-wise, your guys have done a 180 degree revamp. It has a new, fresh, young feel lighter grip and a pumping motion. Chinese also lower their eyes slightly to it that certainly appeals to your audience. The colours are more vibrant and it seems that you’ve really developed the as a sign of respect when meeting someone. Staring into their eyes can be THE WIZARD OF OZ Sent in by Al Muna Primary School “brand”. Regarding content, I definitely feel it appeals to our students; they really enjoy it. Mabrouk once again! perceived as a sign of disrespect. } Flo from NYU JAPAN - Both handshaking and bowing are accepted forms of greeting One helluva revaaaamp!! You will not just read it normally, you’ll twist it! Woot! Tempo with a “twist” } B.K.V. in international business circles so take your lead from the person you are meeting. If shaking hands, do so lightly. If you are greeted with a bow, Kudos Tempo! I love the new layout! :) The colours are more vibrant and lively, more awesome features... it’s very respond by bowing in kind. entertaining! Amazing! Great job guys! } Joanne Michelle RUSSIA - Russians usually use a firm (sometimes very firm) handshake when meeting a guest. If you›ve met the person before don›t be surprised Liking the new look of Tempo! :) And the fact that it’s more recyclable makes it even better! Go Green! if the greeting includes a hug. Russian men customarily kiss their guest›s } Maryam Khan cheeks (men and women alike) while women reserve such intimacies for other Russians and simply shake hands with foreigners.TEMPO ASKED READERS YOUR Al Muna Primary School brought Broadway to Abu Dhabi recently with a nice performance of The Wizard of Oz. An audience of over 500 people, made up ofOPINIONS ABOUT OUR NEW LOGO FRANCE - Shake hands with one brisk stroke upon arrival and departure Lama Ys: I like the Diego Kabuloso: I like the old one parents, teachers and guests gathered in the school hall and were overwhelmed by and make sure to shake hands with everyone.A mixed bag of responses… new one, the plain ‘cause it looks more multicultural. I felt quality of the show and the performance of the students. black has an urban its colours were more representative LATIN AMERICA - Latin Americans use a light, lingering handshake (about and more “recognizable.” It was more Over three months’ worth of preparation went into rehearsals for the performance, feel to it. twice as long as an American handshake) and pulling away too soon is “happy” and “accessible” to all kinds of including a purpose built set, costumes and script development, not to mention the people. The new logo is pretty cool, but interpreted as rejection. A man may offer his hand to a woman, and he may hard work from the children. The show had an ensemble cast of 30 main performers, it is more like something you would «kiss» the top of a woman›s hand. but all of the 350 children from the school had some part to play in the one hour and like to see on a t-shirt at an evening half performance. The children gave two performances of the show over two evenings, event. It is darker and doesn’t really EUROPEANS - While their handshake is the western style, eastern and and were rewarded on the second night with a five minute standing ovation from make people look at it…it doesn’t western Europeans re-shake hands whenever they are apart for a period of Rozanne Yanez Vaz: ask for attention, you know. But if you the audience. The show’s director and Year Six teacher, Miss Kay Goldsworthy, was time. For example, it is considered polite to shake hands when you leave for New :) New for sure. It’s put your logo on a t-shirt, I’d want the overjoyed, “The response from the audience has been fantastic tonight. Both nights Bearose Karmel Velarde: @ lunch and when you return. vs Diego I kind of agree. Maybe sexy! (can I say that?) new one. have been a sell out and the children have really put on a special show for them. I’m very proud.” if the new logo retained the IN ARAB COUNTRIES - Male friends may embrace and kiss each other on colours of the old logo? I like the Dee D: The old logo looked both cheeks following a light and lingering handshake. They also stand very Muaz Ahmed: Old one AnN Jc: I think the new Year Six pupil and performer of the lead role in the show, Artemis Prevot described her new logo because it has more somewhat better… but I think close to one another when talking. If you are a non-Arab woman traveling Lynn Abadi: Old one font is a killer but the experience. “It was scary at first, but once I was on stage I realised that this was the character, but having colour would it’s just because everyone got to an Arab country, let the man offer his hand first because some Muslim Mark Mungkey Vicente: New!!!. old one attracts more most fun I have ever had in my life!”. The performance was also filmed and edited by make it happier like you said. used to it. This one will own!!!!!! men do not shake hands with women. Many Arab business women who Eli Pearson: Ahhh new one looks amazing!!!!!! attention because of the New York Film Academy Abu Dhabi, giving the children a chance to look back upon often travel to Western countries shake hands with men and women. Let the colours. their moment in the spotlight for many years to come. ChristinaSolis @AbuDhabiTempo: her offer her hand first. Artmystyle Unitedarabemirates: the old one speaks itself the word TEMPO The size of the previous magazine was coz it comes with different colours...there is no TEMPO in the new one.. okay too. Lighter weight paper is cool. :-) An Iraqi girl named HUDA NAFEL AL BAKRI has been diagonosed with cancer on her bone marrow “Neuroblastoma”, and requires an immediate transplant and has to undergo 6 stages of Chemotherapy. She is put on the waiting list for her treatment that costs Jordanian Dinars 70,000= Dh 362,377.00. Fadia Amarneh, from the King Hussein Cancer foundation in Jordan, is seeking out help for donations. For those of you who have a kind heart and want to help, email or contact + (962-6) 55 44 970. Do you have an opinion about the new Tempo? Send it to us at
  • 4. MAKE YOUR MARK, A CALL FOR YOUTH ARTISTS Boast off the nation’s pride of technology through art To commemorate the launch of the region’s first multipurpose satellite, Yahsat, in partnership with the Abu Dhabi Education Council (ADEC), is hosting the ‘Kamarna Fakharna’ (A Nation’s Pride in the Sky) art competition. The competition is open to all UAE residents age 6-18 which aims to engage the 1 nation’s youth in order to foster cultural and scientific interest as well as cultivate a sense of national pride in the UAE’s progress. Work submitted to the competition 2 can reflect any artistic form so long as it follows a set of themes, allowing entrants to choose from expressing pride in the nation’s progress to highlighting the importance of satellite technology and cross-cultural communications. The 3 competition will be judged by leading Emirati artists Noor Al Suwaidi, Dr. Saeed 5 4 Al Shamsi and Dr. Najat Makki, who will chose competition winners from two separate age categories, 6-12 and 13-18. 6 The top ten submissions will be put on exhibition at the Souk at Central Market, 7 with the selected artists gaining the opportunity to publicly discuss their work. 8 And, in addition to an honored place in the Yahsat Control Center, the two final winners will have the opportunity to spend a day touring the facility gaining a first-hand look at how a satellite is controlled in space. 9 10 Deadline for entries: June 8th Youth interested in entering the competition may do so through E.T PRICE TAG JUST BORN THIS ON THE FLOOR TAKE FOUNDATION REAL MADRID SUMMER CAMP OVER CONTROL JESSIE J CAN’T GET WAY KATY PERRY FEAT. THE LAZY JUDAS PARTY ROCK BARBRA AFROJACK FEAT. BOB ENOUGH LADY GAGA KANYE WEST SONG LADY GAGA ANTHEM STREISAND JENNIFER LOPEZ FEAT. PITBULL BLACK EYED 3- 16 July, 17- 30 July PEAS BRUNO MARS LMFAO DUCK SAUCE This is an opportunity offered by The Foundation Real Madrid to all boys and girls from the age 9 to 17 who would like to live the experience represented by the best sport club in the world… you guessed it right.. Real Madrid! The summer TILL THE WORLD ENDS | BRITNEY SPEARS camp hosts a program of training, fun and innovative activities, which allows the JUST CAN’T GET ENOUGH | BLACK EYED PEAS ROLLING IN THE DEEP | ADELE children to experience the values that Real Madrid live by.. Leadership, Fellowship, E.T | KATY PERRYARMIN VAN BUUREN TO HIT THE ABU DHABI SHORES Tolerance, Teamwork and Self-control. To get the hype around, the camp offers Listen to the #1 SONG IN THE UAE the first 30 participants who sign up, a discount of Dh 20,000.30 June, Flash Forum, Yas Island ON THE FLOOR | JENNIFER LOPEZ FEAT. PITBULL For more details contact 02- 635 4455 THE LAZY SONG | BRUNO MARS Raneem on 050- 668 4371 or email 1 So Abu Dhabi... Are you ready to be hit by another wave of 2 SUMMER JUNIOR GOLF CAMP 3 HIT THE LIGHTS | JAY SEAN FEAT. LIL WAYNE Trance? Tiesto’s performance was a hit and Tempo thinks Armin LOOK AT ME NOW | CHRIS BROWN 4 S&M | RIHANNA van Buuren’s would be a double hit as he performs live on June Saadiyat Beach Golf Club 30th. Promoting his fourth album Mirage, with an opening act 5 UK TOP 10 CHARTS from Jochen Miller to set the mood, who wouldn’t anticipate The summer holidays are coming up and to keep the kids busy, Saadiyat Beach 6 DOWN ON ME | JEREMIH & 50 CENT this summer’s dance floor? The heat is on! Golf Club is offering juniors an opportunity to enjoy the great outdoors, get some fresh air and have a chance to pick up golf or improve their game. A series of 7 1. Party Rock Anthem – LMFAO Junior Golf Camps for children aged 4 -15 years old will take part from 8.30am to 2. The Lazy Song – Bruno Mars Tickets: 10.30am Sunday to Wednesday, juniors will undertake various activities with the 8 3. Where Them Girls At – David Guetta feat. Flo Rida & Minaj General admission- Dh 250 club’s PGA Professionals. They will be divided by age and groups which are limited to 6 per instructor. Only juniors completing all four morning sessions will receive 9 4. Beautiful People – Chris Brown feat. Benny Benassi VIP standing- Dh 395 the Certificate, Shirt and Cap awards. Junior Golf Camp costs Dh 595 per week 5. On The Floor – Jennifer Lopez feat. Pitbull Call 800 FLASH (35274) or visit 10 10 A TOP CHART per participant which includes refreshments and snacks each morning. There 6. Sweat – Snoop Dogg are also individual morning sessions at AED 175 per junior per session, subject to availability. S 7. ET – Katy Perry 8. Unorthodox – Wretch 32 feat. Example U S July Golf Camps: 3rd – 6th, 10th – 13th, 17th – 20th 9. Nobody’s Perfect – Jessie J To register email: 10. I Need A Dollar – Aloe Blacc
  • 5. TECH TALK Shahid Saeed | For the Non-Techies GAME HEDZ Blakniss | Original game head from Atari to XBox!SONY S1 AND S2 DUAL-SCREEN HONYCOMB TABLETSSony is developing two tablets with a streamlined design, including S1 which is optimizedfor rich media entertainment and S2 which is ideal for mobile communication and GAME BYTZ : Tid bits of news from around the gaming universe Mass Effect 3 Delayed Til 2012 My initial reaction: INCONCEIVABLE…but not surprising. TEMPO LAUNCHES THE “I LOVE UAE” VIDEO COMPETITIONentertainment. “Sony Tablet” will become available in the global market starting in fall 2011. You should have heard by now. Likely a strategic decision by developers, Bioware.Tablets are equipped with the latest Android 3.0. Both tablets are WiFi and WAN (3G/4G) Understandable, but we’re not happy about it! Bioware may be looking to escape thecompatible and users can smoothly access internet, email, videos, games and books. S1 has a crowded fall season, and get the jump on 2012, much the way Visceral did with Dead Space9.4-inch display for enjoying the web and rich content on a large screen. S2 has two 5.5-inch 2 at the beginning of 2011. There’s lots of competition so everybody’s bringing their ‘A’ game.displays that can be folded for easy portability for different functions such as playing video Bioware said they want to ensure the title ‘exceeds everyone’s expectations’ (See Bioware onon one screen while showing control buttons on the other. Facebook). It’s set for launch in the first quarter of 2012…so far.CANON EF 24-70 F/2.8L II COMING REALLY SOON Portal 2 Raises Eyebrows & ExpectationsCanon EF 24-70 f/2.8L is among the cream-of-the-crop when it comes to its luxury lenses. Portal 2 has lived up to its hype. 2010 Spike TV VGA’s Most Anticipated Game of the Year for IN ASSOCIATION WITHIt appears that a successor will be announced soon with the launch of the Canon EF 24-70 2011, critics and gamers alike can’t get enough of it. It’s yet to be determined how it comparesf/2.8L II. The focal distance is f=24.74 – 67.50mm, Fno 2.92 – 2.91, with a half angle of with the rest of the 2011 releases to come, but if this is anything to go by, Wired magazineview 41.17 – 17.77 deg., a lens length of 206.42 – 177.53mm, back focus of 38.43mm as gave it their first perfect 10. This puts serious pressure on all other upcoming titles, especiallywell as an Aspherical of 2, zoom ratio of 2.73x and a MOD 0.38m. sequels like ME3 to deliver the goods. Why so great? Perhaps the balance of cerebralSAMSUNG NX11 challenge, clever game play, excellent character design/portrayal and great graphics, allSamsung has updated their popular NX10, with the introduction of the all new NX11. This while retaining the occasional satisfying explosion we all need to make it through the day.unit offers almost identical specifications to the NX10 with a few key improvements. Likeits predecessor, the NX11 utilizes a nice 3.0-inch AMOLED monitor with 921k dots, a large Rapper Drake Drops Out of Gears of War 314.6-megapixel APS-C sized image sensor, Super Sonic Drive dust reduction system, Smart Set to voice the character, Jace Stratton, Drake dropped out due to scheduling reasons,Auto, and 720p HD video recording. Alongside the release of the NX11, Samsung has added according to Cliffy B, nothing sinister. The part will now be voiced by actor, Michael B. Jordantwo new i-Function lenses to their offerings, a 20mm pancake and a 20-50mm zoom. (Friday Night Lights, NBC). SHOW YOUR LOVE FOR THE UAE AND "FOR ME" CATEGORY:THE LATEST TECH NEWS AND GOSSIP CELEBRATE ITS 40TH ANNIVERSARY All participants should be 18+ years with a highFLASHCARDS THROUGH YOUR CREATIVITY! school diploma or equivalent and should hold aWhat appears to be the world’s largest online library of printable flash cards are available valid UAE residency.through the website The site allows you to create a free accountand search for flashcards on the subject area of your choice. Nice resource for teachers and MAKE A MINI VIDEO ON THE UAE!students. FOR "ME AND MY SCHOOL" CATEGORY: THEME: “I LOVE UAE”BRAINNOOK BRAINBUILDING All participants should be 11+ years (with parental Mass Effect 3If you’re a teacher or parent of young kids, check out, a cool site that helps CRITERIA: consent if under age) and should hold a valid UAEhone English and math skills. BrainNook features hundreds of educational games that cover residency.Math concepts that range from single-digit addition to 3D spatial visualization, and Englishconcepts that span building simple sentences to counting syllables. A decent educational • Be creative: music video, skit, snapshot, promo...resource. • Film on camera, mobile phone or anything you PRIZES:SHARING BUSINESS PHOTOS WITH GOOGLE MAPS like! • FIRST PRIZE FOR "ME" CATEGORY: Four weekGoogle has unveiled Business Photos for Google Maps, a new product that allows users to • Language: Your choice! (if other than English or intensive film making course at the New Yorkcheck out the inside of local businesses. Basically Google’s own photographers take pictures Arabic please include English subtitles) Film Academy, Abu Dhabi.of the interiors of a business and place it on that business’ ‘Place Page.’ The idea is to link it • All films should be no longer than 40 secondswith Google Maps and help people looking for more information about the business . Right Michael B. Jordan Portal 2 • FIRST PRIZE FOR "ME AND MY SCHOOL" • Deadline: August 15, 2011 CATEGORY: You will be invited with your classnow Google photographers are shooting photographs in the US, Australia and Japan, but areexpected to make their way around the world to our very neighborhoods. (By the way… On the Blog ( that is!) and your senior grades, to a film makingGoogle owns all the photos). TWO COMPETITIONS: workshop at the New York Film Academy, Abu Give us your game review! Have a game you’d like to review? Let us Dhabi. The student who submitted the winning know and we can publish it on our blog, and even put a mini version You can Enter "For Me" or video will also win a video camera. SONY S1 and S2 Dual-Screen Honycomb Tablets here in Tempo! for "Me and My School" • RUNNER- UP PRIZES Are you a Playstation user? Go to the Game Hedz blog and let us know how you feel Canon-EF-Lens-24-70mm-F2.8L II about the PSN shutdown and hacking, and how you’ve been affected. What is your game fave of 2011 so far? Everyone has a different opinion, we want yours! (Also go ahead and ‘like’ Game Hedz on Facebook – you know you want to) For more details, go to: Photos for Google Maps Start uploading your videos from June 5, 2011
  • 6. THIS TEAR AND E PAG G IT DESSERT TIME HAN The desserts may not be the traditional Chinese dessert, but their cakes were ARE YOU A “PLANETARIAN” (ie. someone who loves the planet)? good for four people to share! To help people choose their dessert, they’ve made Tell us what you do daily to make a “green difference”. replicas out of plastic and when you order dessert they bring over a tray showing Email: what portions look like. We’ve never seen that before but it is a great idea and less wasteful than having real examples laid out. We got a bit of a shock when TOP 25 THINGS YOU Global Warming is a serious problem. Each of us can do share the waiter actually touched the desserts with his bare hands (that is when we CAN DO TODAY TO to be part of the collective solution. We call upon all to become all thought it was real). We ended up having the scrumptious six-layer of rich chocolate cake frosted with chocolate chips called “The Great Wall of Chocolate” STOP GLOBAL WARMING “planetarians” and adopt a more responsible lifestyle. (great pun there), and their very berry strawberry cheesecake. Reuse your shopping bag- When shopping, it saves energy and waste to use a reusable bag instead of accepting Replace a regular incandescent light bulb with a compact fluorescent light Buy intelligently- One bottle of 1.5l requires less a disposable one in each shop. Waste not only discharges bulb (cfl)- CFLs use 60% less energy than a regular bulb. This simple switch will save energy and produces less waste than three bottles CO2 and methane into the atmosphere, it can also pollute about 300 pounds of carbon dioxide a year. the air, groundwater and soil. of 0.5l. As well, buy recycled paper products: it takes Reduce waste- Most products Install a programmable thermostat- Programmable thermostats will 70 to 90% less energy to make recycled paper and it we buy cause greenhouse gas prevents the loss of forests worldwide. emissions in one or another automatically lower the heat or air conditioning at night and raise them way, e.g. during production and again in the morning. This can also save you on your energy bill. Choose products distribution. By taking your lunch P.F. CHANGS Recycle your organic waste- Around that come with little in a reusable lunch box instead packaging and buy Move your thermostat down 2° in winter and up 2° in summer- Almost 3% of the greenhouse gas emissions of a disposable one, you save the through the methane is released refills when you can- energy needed to produce new half of the energy we use in our homes goes to heating and cooling. You could by decomposing bio-degradable You will also cut down lunch boxes. save about 2,000 pounds of carbon dioxide a year with this simple adjustment. waste. By recycling organic waste or on waste production and energy use... another help Clean or replace filters on your furnace and air composting it if you have a garden, conditioner- Cleaning a dirty air filter can save 350 you can help eliminate this problem! Just make sure that you compost against global warming. pounds of carbon dioxide a year. THE SCENE it properly, so it decomposes with Choose energy efficient appliances when Upon entering, towering twin stallions greet you at the door, and as you get sufficient oxygen, otherwise your making new purchases- Look for the Energy seated you find the emperor and his henchmen who rode their steeds presiding It’s a shame that Chang’s only offers expensive imported bottled water. “Aqua compost will cause methane emissions Panna!! There are excellent local waters here that don’t need to be flown Star label on new appliances to choose the most over the dining room inside. The first thing you notice besides the Chinese and smell foul. energy efficient products available. lanterns hanging from the ceiling and the dark wood walls painted with scenes of thousands of miles to get here and therefore cost a fraction of the amount. Be sure you’re recycling at home- You can save 2,400 Do not leave appliances on standby- Use Chinese life is the amount of people feasting around large tables. You can expect Additionally, the restaurant does not provide complimentary tea for your meal pounds of carbon dioxide a year the “on/off” function on the machine itself. this restaurant to be packed every now and then. The only off-putting aspect of like any other Chinese restaurants... boo! So, it may not be the most authentic A TV set that’s switched on for 3 hours a by recycling half of the waste day (the average time Europeans spend this lovely environment is the rock slash pop music, which totally doesn’t suit the Chinese food but offers pretty good fare considering it is in a mall (definitely an your household generates. watching TV) and in standby mode during theme of this restaurant and which, when added to the din of a busy roomful of upscale from your average foodcourt tastebuds!!) Will be back for sure.Insulate and weatherize your home- the remaining 21 hours uses about 40% of itsProperly insulating your walls and ceilings energy in standby mode. happy diners, ratchets up the noise level. Service was very friendly, very attentive,can save 25% of your home heating bill with waiters always scurrying around. Where: Mall of the Emirates and Mirdiff Mall Dubaiand 2,000 pounds of carbon dioxide a year. Wrap your water heater in an insulation Price: Dh 500 (Meal for four)Caulking and weather-stripping can save blanket- You’ll save 1,000 pounds of carbonanother 1,700 pounds per year. EnergyEfficient has more information on how to dioxide a year with this simple action. You can save another 550 pounds per year by WHAT WE TRIEDbetter insulate your home. setting the thermostat no higher than 50°C. The menu gives Chinese classics a contemporary tweak; one finds the Chinese staples that everyone loves… the spring rolls, the vegetarian lettuce wrapsUse a clotheslineinstead of a dryer Move your fridge and and the dynamite shrimps (which is a BIG hit)!! The signature plates such as thewhenever possible- You freezer- Placing them Chang’s spicy chicken, the fried rice and the Mongolian beef that we ordered werecan save 700 pounds of next to the cooker or artfully presented. Although all Szechuan dishes on the menu marked as “spicy”carbon dioxide when you boiler consumes much more energy than if they were far milder than any such classics from a Szechuan restaurant, P.F. Chang’s by Jetlaggers music bandair dry your clothes for 6 Defrost old fridges seemed to prefer keeping the chilis on the light side and allowing patrons to add out of Abu Dhabimonths out of the year. and freezers were standing on their regularly- Even own. For example, if you heat to taste at the table. Diners can choose between white rice, and brown rice better is to replace put them in a hot cellar (at no additional charge) which is a healthy and delicious option not normally Ingredients: them with newer room where the room available in most Chinese restaurants. Loaf bread | Chicken Franks Reuse your models, which all temperature is 30-35ºC, water- Recycle have automatic Tomato Sauce | Grated cheese energy use is almost water used defrost cycles and are double and causes an Garnish (White Onions, Capsicum) if necessary Take a shower generally up to two for washing extra 160kg of CO2 times more energy- vegetables to instead of a bath- A emissions for fridges 1. Spread tomato sauce on bread, and sprinkle with cheese efficient than their water plants. shower takes up to four predecessors. per year and 320kg for 2. Slice the Franks and add it in alongside the onions and capsicums. times less energy than freezers. 3. Sprinkle some grated cheese again Replace your old single- a bath. To maximize 4. Microwave oven for a min or two on high setting till the cheese melts Cover your pots while glazed windows with Use less hot water- It the energy saving, cooking- Doing so can save double-glazing- This 5. SERVE! takes a lot of energy avoid power showers a lot of the energy needed requires a bit of upfront Don’t let heat escape from to heat water. You can and use low-flow for preparing the dish. Even investment, but will halve your house over a long period- Note: The raw onions might be a bit too strong or acerbic for the non- use less hot water by showerheads, which Get a home energy audit- better are pressure cookers the energy lost through When airing your house, open the onion lover, so grill them first or leave them out altogether. installing a low flow are cheap and provide Many utilities offer free home and steamers: they can windows and pay off in windows for only a few minutes. showerhead (350 the same comfort. energy audits to find where save around 70%! the long term. If you go for If you leave a small opening all pounds of carbon your home is poorly insulated the best the market has day long, the energy needed to RATING SCALE: dioxide saved per year) or energy inefficient. You can to offer (wooden-framed and washing your Use the washing machine or dishwasher only when keep it warm inside during six save up to 30% off your energy double-glazed units with clothes in cold or warm they are full- If you need to use it when it is half full, then cold months (10ºC or less outside LEVEL 1: SUPER EASY use the half-load or economy setting. There is also no need bill and 1,000 pounds of carbon low-emission glass and water (500 pounds temperature) would result in LEVEL 2: RELATIVELY EASY to set the temperatures high. Nowadays detergents are so dioxide a year. Energy Star filled with argon gas), you saved per year) instead almost 1 ton of CO2 emissions. LEVEL 3: MEDIUM SKILLS REQUIRED efficient that they get your clothes and dishes clean at low can help you find an energy can even save more than LEVEL 4: COOKING SKILLS A MUST of hot. temperatures. specialist. 70% of the energy lost. LEVEL 5: ARE YOU SURE YOU WANNA DO THIS?
  • 7. BRAND: LUCKY NOONI Photographs by Angeli Castillo, styling and words by Manar Al Hinai Lucky Nooni, one of the GCC’s newest t-shirt labels, launches its “S/S 11” collection. A fun, PHOTOTRIPPING AMATEURS AND PROFESSIONALS vibrant collection with a light-hearted and laid-back vibe called “Khaleejis Just Wanna Have Fun.” This new collection reflects bold, brights and summery styles! Pair the t-shirts with A SPACE TO SHARE YOUR PHOTOS AND YOUR TECHNIQUES skinny jeans, cropped jeans/trousers, harem pants, palazzos or bright block-colour trousers and you’ve got an on-trend outfit ready to go. “A COOL WAY TO COMBINE SUMMER’S HOTTEST TRENDS, METALLIC AND NEONS. WITH A TRADITIONAL TWIST, THEY SURE DO MAKE A STRONG KHALEEJI STATEMENT” { LUCKY NOONI Shirt: Luckynooni @ Dhs 330 Shorts: Luckynooni @ Dhs 300 PHOTOGRAPHER: Tawseef Faroque {Engineering student} PHOTOGRAPHER: Shabnas Muahmed {Computer Engineer} TITLE: City of Lights TITLE: The Fireflies of Jebel HafeetThe fashion focuses on strong LOCATION: Marina, Abu Dhabi. LOCATION: Jebel Hafeet SETTING: Manual mode, camera mounted on tripod; seascape SETTING: Top of the mountain; camera set on manual focus toembellishments and rich textile. Golden PURPOSE OF THE SHOT: I was trying to get this kind of shot for capture the major part of the street lights.harem shorts, neon statements, and jackets some time now. PURPOSE OF THE SHOT: Fascinated by the beautiful view from theare in this season. CAMERA MODEL: NIKON D90; at 18mm using top, I couldn’t resist capturing the different shades of the sunset. Nikkor 18-105mm lens CAMERA MODEL: Canon PowerShot A650 IS F-STOP/ APERTURE: f/3.5 Zoom lens - 7.4 mm - 44.4 mmJacket: H&M ISO: 320 F-STOP/ APERTURE: F/2.8-4.8Shirt: Luckynooni @ Dhs 330 SHUTTER SPEED: 0.8 sec. ISO: 1600Shorts: Luckynooni @ Dhs 300 TIP: Water and sky have a stunning affinity. The skyline of Abu Dhabi SHUTTER SPEED: 1/15th sec. lights are reflected in the ocean to create an ever-changing interplay TIP: The best landscapes are rarely found at the side of the road. between colour, tone and light. A slow shutter speed records the So be prepared to go for a trek in an effort to seek out interesting moving water with a lovely ethereal, smoky quality. Keep the locations. Explore during the ‘golden hours’ around dawn and dusk – camera as still as possible; a tripod is essential and it›s important to because that’s when the light is best and the landscapes come alive. include some static elements to contrast with the flowing water.Rock the colour blocking trend, by wearingharem shorts, electric blue top, and top offwith a neon blazer. PHOTOGRAPHER: Peter Waters {Teacher} PHOTOGRAPHER: Siddhi Amey Naik {Researcher} TITLE: Desert Landforms TITLE: Colours in the structural worldJacket: Zara LOCATION: Sand dunes of Al Ain LOCATION: The Abu Dhabi Corniche (beach behind Heritage village)Purse: Chanel Jumbo in caviar skin SETTING: Mid-afternoon with some cloud cover, late November. SETTING: Camera in hand. Daylight without flash. PURPOSE OF THE SHOT: To capture the amazing landforms of the PURPOSE OF THE SHOT: It’s always good to see green spots, colourfulShoes: Kurt Geiger desert. Using a compact camera with features like a panoramic option, sites and beautiful beaches in a place that is full of concrete structures.Glasses: Christian Dior which basically takes three separate regular photos and stitch them It gives peace to the mind that is used to seeing tall, huge structuresShirt: Luckynooni @ Dhs 330 together. The results can be quite breathtaking as you can see from all over the UAE. this photo. CAMERA MODEL: Nikon D90; at 25mm using Sigma 18-200mm lensShorts: Luckynooni @ Dhs 300 CAMERA MODEL: Kodak Z812 IS F-STOP/ APERTURE: F-STOP/ APERTURE: 5.6 ISO: 200 ISO: 70 SHUTTER SPEED: 1/1000 SHUTTER SPEED: 1/1000 TIP: Keep a point of interest in your foreground and keep it off-center Model: Ramona Cipriano TIP: Look out for scenes that will let you crop the top and bottom of the according to the rule of thirds. This will give a good sense of depth. image to produce a more dramatic panoramic composition.
  • 8. of its own. Getting to know Bahareh’s poetry is getting to know Bahareh. Her poems live in the same world we do, yet different. A world more colourful, fantastical, and surreal and yet sometimes more grey, isolated and horrific. As the preparations began Sonya had a clear vision of the style she wanted to pursue, “I’ve always liked the music video format, it’s like avant garde filmmaking. They really Hanna Makki push boundaries conceptually, and are ripe with images that lend themselves to producing something highly visual and stylistic.” Out of Bahareh’s hundreds of poems, two were chosen: “The Invitation of the Mosque” and an untitled poem which we called “Beach”. The goal: to shoot two poetry videos in one day. We made our preparations and a couple of weeks later equipment and crew were assembled, and the big shoot came upon us.FILMING POETRY DAWN AT THE BREAKWATER The light was perfect. It was clear that this was going to be a good day. This was Bahareh’s firstIntroducing Bahareh, the poet… time to be the talent on a set and we were all a bit worried about how she would react. There is nothing glamorous about filmmaking, and certainly not on the beach. A few hours went byWorking in production in Abu Dhabi over the past few years with Bahareh stepping in and out of the water, walking across the sand, sitting, writing and Untitled - Beachhas allowed me to be on various creative projects in the city. standing , and then came Sonya’s call: ‘Great Bahareh, now let’s do it one more time!’ Our set didn’t offer any comforts yet Bahareh took direction naturally and all in her stride. When I pretend to look I stop seeing.However, I must say I’ve never come across anything quite like There are waves in the ocean with nothis project... Video director Sonya Edelman asked me to join “Bahareh had to be responsible for her own makeup and wardrobe, we would cut, she would sound. Invitation to the Mosqueher on a more than unusual project. We were to create ‘“Poetry fix herself – she was a great sport,” Sonya recalls. We wrapped up at the beach at 11am, but I breathe in, but with every breath out there were two more locations to go: Hamdan Street and Sheikh Zayed Mosque. The sunlight I stepped out of myselfVideos”. Our talent: Bahareh. I release more uncertainty and more wouldn’t be right till about 3.00pm, and the sun was going to set by 6.30pm – so there were and onto the street doubt. from a farThe first meeting was an intriguing one. It started off pleasantly enough with Bahareh warmly just three and a half hours to shoot in both locations including traveling time. It was going to be tight. The breeze felt by the corpse, by the I saw a mosquewelcoming me into her beautiful home and feeding me the most delicious baklava from Iran. white bird and on my skin.(Bahareh’s coffee table always offers the most amazing selection of treats). Sonya was there, it was not prayer time FILMING AT THE MOSQUE The truth held in the breeze. but I felt The Call with closed eyesand I was ready to learn more about the project. Bahareh brought some of her many colourful The truth can be warm and beautiful. and open heartjournals out, selected a poem and began to read. As the poem came to life, I was distracted by Bahareh arrived at the mosque looking exquisitely elegant in her stunning abaya. As for the The breeze today is daunting but not I started to breathe in The Callsomething quite unusual. Bahareh writes diagonally. She also doesn’t cross anything out. I rest of us – well let’s just say the ones provided didn’t have quite the same effect. “It was nice frightening. It was quiethad to ask, and Bahareh calmly replied, to have an all female crew, all of us in abayas, it added a certain vibe – but sometimes I tried It is the same sea I walked in last year. so quiet in the gentle mist of the night“I’ve talked to another poet, she saw my notebooks and the way I write to move around and get certain shots and I’d trip over – I don’t really know how to move in an The same shore I marked with my foot abaya!” says Sonya. Filming in the mosque was an overwhelming experience. For Sonya there but I know I heardand she said ‘where do you take notes, where do you write?’ I said steps with my dreams and doubts. Allah was literally too much to film: “You’re going to get great shots even if you don’t know how to‘notes? I just write”. SHOOTING ON HAMDAN STREET But today with every step my foot goes use a camera!” Needless to say I had to keep an eye on the time. We loaded in and set off to in twice as deep as last year,It’s true. I have seen Bahareh write in her journals and the poetry does seem to just arrive. Each Hamdan Street. With traffic gaining and sun setting, we really had to move it if we were going We arrived, but there was nowhere to park… it was peak time in the centre of but comes out with of each journal has a complete poem, yet each journal also has an entire unique theme to get the shots we wanted. Abu Dhabi and we were desperate to find a parking spot close to our destination. Behind the scenes: We didn’t, and it was time to run – three women, two cameras, tripods, lenses… What is the truth in my heavy step. and Bahareh, our poetess, all the while pulling her suitcase. We arrived at the Is it all that I have collected in my heart Sonya Edelman busiest junction of the busiest street in the busiest part of the day. As everyone or all that I’ve released from the web of Director, DoP Bahareh in the centre, with Sonya on the left and Hanna on the right. hurriedly set up Bahareh calmly did her hair, touched up her makeup and changed lies that gives me this weight. Hanna Makki underneath her abaya, right there in the middle Hamdan Street! We were all in Still in search but now I feel each and Producer agreement – this was impressive talent. every step, each and every breath. Maitri Somaia Second Camera, Editor The effect that Sonya wanted to create was of Bahareh alone amidst a world Bahareh whizzing past her. Not easy. Bahareh stood in the middle of the crossing with Talent her eyes closed for a period of fifteen minutes. Cars beeped, pedestrians stared, even the police stopped to check our permits, and through it all Bahareh remained perfectly still. To find out more, please go to or come “She was just elsewhere, she was on a different plane; you know how creative and hear her recite her poetry people are able to do.” Says Sonya at Cafe Arabia @ 7:30 PM on 8 June. Bahareh describes the experience: “I just went on to another space. The space of why I was standing there and where the poetry came from. My different friends in the poems that I have encountered and the places that I have been to. And so it was very calming standing in this busy street. I recommend it for therapy.” (And she can: Bahareh has a PhD in Psychology). At 6:38pm the sun finally set on our 12 hour shoot day. We did it… it was a wrap! I’d never heard of poetry videos before, and it is clear that we are in new terrain. Yet after getting to know Bahareh and her poetry it dawned on me that it actually made complete sense. Bahareh’s world is multi-sensory; it is easy to connect with her inspiring honesty – her amazing source of truth. Indeed, we all probably have something interesting to say, the challenge lies in finding an interesting way to say it.
  • 9. sun mon tue wed thu fri sat 1 2 3 4 Shahid Saeed Sameer Tawakol Sahna Naushad Shams Festival 2011 June Day ay @ a ppy (June 2-11) @ ADNEC ing D My H r Fun d Rais y Stadium Trevo Sports Cit My Birthday Zayed al @ The Reem Hamoui Film Festiv Sean Paul @ Abu Dhabi wntown, Dubai o Chi The Lodge, Dubai Pavilion D 5 6 7 8 9 10 Nikki Simmonds 11 Abdirahman Mohamed SHA RLI E JA habi Y’S Abu D BIR ive in LER L Yas THD HRIL 9- 10) @ T e AY (Jun NYIT TION Abu Dhabi Networking Group DUA s Show 201 Monthly Meeting @ GRA Happy Life Anniversary Barney Space Beauty Secret ADNEC Ad (June 9-1 11) ventures UAE Tour (June 6- 9) @ Hilton Hotel to ME! Abu Dhabi Na @ tional Theate r N.B Omar Haridy Haley Hills Daniella Melikian 12 Alex Abante 13 mo nth 14 Nazmi 15 16 Katie Gale 17 18 Ian Pugh music Black CTAC, Hap asses, DU Hassan Sharif – Experiments & Comedy Cl p Objects 1979-2011 @ Qasr Al to M y Anniv MOE D ubai The Foster’s Laughter Factory Hosn Cultural Quarter Hall e an ersa @ Crowne Plaza d Hu ry bby Abu Dhabi ai Trilogy, Dub PHILIPPINE Yousef @ INDEPENDENCE DAY!!! Kyla Sollano SAFE Grace 19 20 21 22 23 24 25 Bea Francine B. Viterbo Abdul Jaleel Kathy Junsan Ahmed Mhanna Start of Dubai Summer Surprises E Festival Happy Birthday to M Market Insight s Sum FATHER’S DAY! National Security Summit Middle ( @ Mov June 20-21) mit My Birthday East (June 19- 22) @ Le Royal enpick Hotel, D Meridien, Abu Dhabi ubai 26 27 28 29 30 Jane Sherier MY JUNE PRIORITIES MY JUNE ECO PLEDGE Moheb Maurice Saoud Al-Maamari n Armin Va S l Day ationa Intern g Abuse Dru YA Against t Trafficking and Illi ci B uuren @ L cle – PUL AGE Lifecy @ ITIL v3 Operation abi )@ e Servic pus, Abu Dh -29 i e 26 uba WLER Cam (Jun jaan, D et VE LA ogy, STEe Love at Tiril P Arab MarkC HCTOUT 5.0 Ar CLICK @ADNE @W Duba SCHOOL’S OUT!! SUMMERTIME! M.K Sasha
  • 10. BROWSE BUY IRIS Crabtree and Evelyn introduces IRIS, a Surfing for birthday gifts in the UAE? captivating new single note fragrance. is the online shop for purchasing birthday presents Inspired by the delicate beauty of an for loved ones, colleagues, and friends of all ages. exquisite single blossom, this fragrance Products range from hard-to-find flowers, sweets, pays homage to the classic ingredient electronic gadgets to scrumptious gift baskets. “Iris rhizome (or orris root)” which is aged and then surrounded by the soft, The wide variety of Dubai birthday gift options makes velvety accords of violet and jasmine. shopping easy for you! Simply browse the products to find the perfect gift and order it! Say goodbye to the Blended with precious sandalwood, days of manually hunting down for a gift. sensuous patchouli and a hint of fresh vetiver, we assume that it would appeal The best thing about Kentessa is that an item in to the sensuous woman in you. stock ships the same day ordered, and before 10am! Delivery is same-day (Fridays and public holidays are Price: (100ml) – Dh250 exceptions) mostly via’s courier vans and Available at Delma Mall (Mussafah, are delivered nationwide in the UAE. Abu Dhabi), Dubai Festival City, Awesome huh? Mall of the Emirates (Dubai) FATHER’S DAY TREAT LISTEN BORN THIS WAY.. is BORN! Good news, Little Monsters… the long wait for Lady Gaga’s new album, Born This Way is over. The writing of the album took place in 2010 during The Monster Ball Tour. Gaga describes the album as “much more vocally up to par with what I’ve always been capable of. It’s more electronic, but I have married a very theatrical vocal to it. It’s like a giant musical-opus theater piece.” With her singles “Born this Way” and “Judas” constantly battling for theSugar Daddy’s has a treat for all occasions, and they have one especially whipped up a Father’s Day delight. #1 spot on the Billboard singles charts, the tracks underscore the album’s mass appeal. The collection is aBrighten up daddy’s day and surprise him with these cute Father’s Day cupcakes. Either use a design kit or statement about equality and about ‘being yourself’, a description of Gaga’s unique persona and her abilitypick and design your own cupcake to show Daddy just how much you love him in your own way… to take personal issues and creatively inject them with infectious dance tempo!Father’s day cupcake Dh16Cupcake Design Kit: Dh25 -includes 1 cupcake and 2 frostings GaGa says she wrote these songs to live in a dance environment. What’s kind of interesting is that most of the dance tracks start off as ballads.Tempo suggests you surprise your daddy with these hearty treats and place your order 24 hours in advance.Sugar Daddy is located in Khalidiyah Mall and Corniche or call them on 050-182 9075. Well little Monsters… plug in your earphones and get ready for some serious LSS. WEAR RUN TRION:Z WELLNESS BRACELETS FOR ADI POWER PREDATOR ACTIVE LIFESTYLES Adidas reveals the adipower Predator®, a new TRION:Z is a well-established brand of football boot. Adidas informed us that the 2011 sports and wellness bracelets and necklaces version of the iconic Predator® incorporates a manufactured in Japan, and is medically re-engineered technology called ‘the Predator® approved by the Japanese Ministry of Health, Element’ which is the enabler for perfect ball Labour and Welfare. Combining all the natural handling. The Predator® element featured on power of magnets and negative ions these the medial side of the boot is an injected silicon-rubber component welded onto the base material. The bracelets are designed to balance both the silicon rubber increases spin when striking the ball to ensure perfect ball control in all weather conditions. body’s magnetic and electrical fields. They explained that the boot also integrates the “Revolutionary Sprint Frame” that creates stabilityUsers of TRION:Z say that the magnetic and ionic therapy products aid in the relief of stress, joint pain and through geometry, and the Powerspine technology which minimises the energy loss during a shot throughphysical and mental fatigue and improve stamina, strength, concentration and energy levels. Apparently a reduction of the “kicking flex” in the forefoot area. Players such as Nani (Manchester United FC), Xavifamous sportsmen, including the world’s number eight ranked golfer and Jumeirah’s brand ambassador (FC Barcelona), Van Persie (Arsenal FC), Kaká (Real Madrid FC) and Gerrard (Liverpool FC) have tested andRory Mcllroy swears by its power on the greens. The bracelets are available in different colours and can be contributed valuable input into the development of the adipower Predator®.also branded with custom logos. Available colours in sharp blue, electricity and black, at all Adidas outlets.For more information visit or contact Price: Dh 895
  • 11. DOC IN THE HOUSE Dr.DMS | A Doc from the Bronx LIVE WELL Layla Ezzedeen | Performance Whiz and Feng Shui Practitioner THE ABU DHABI BOOK CLUB KEY PERSON: Jessica M, professor at New York Institute of Technology in Abu Dhabi, “FOR TONIGHT’S PERFORMANCE, THE PALACES OF LIFE School of Architecture and Interior Design. THE OSCAR GOES TO...” If you have been going through a ‘decluttering’, or doing any personal development work for that matter, you may feel it is time to take stock of ACCOMPLICES: Mohammed El-shishtawy, pharmacist working at Al Rahba Hospital where you are today and what you have become. Since all of clutter you have “ I want to get high, So high...” - Cypress Hill, Black Sunday Mohamamed Abu Esmail, banker in Corporate Banking represents being ‘stuck in some area of life’, you may want to do a lot of exploring Amr Amr, pharmacy sales person in Bristol Myers Squibb of issues. I hope that I never see you at work. Please don’t misunderstand my sentiment. My work generally comes at the expense of others. I work in an emergency room. One helpful framework to do this is the increasingly popular ‘Feng Shui Bagua’; So… you end up on my doorstep, with an... EMERGENCY. Right? a simple grid of nine squares, or ‘palaces’, that is imagined to map onto a house, office or room, to allow you to visualize how the space corresponds to different Amr Amr: Normally the poll is up, and we forget about it, Let me introduce you to a curious subspecies of patients, the “seekers.....” areas of life. Other than being a great tool to manage space, the Bagua is great and Jessica finally decides.. Democracy takes place. Hahah! The group was founded Some basic questions to start with.... Do you think your average emergency patient for tackling the different hats we wear in life. August 25, 2009. It demands which doctor they want to see? Call the emergency room ahead of time consists of a 150 plus to ask which doctors are working? Come to the hospital on a daily basis, maybe EMPOWERMENT } Material wealth, influence members. The members even several times in a single day? Or shift?? Demand a certain medication and at a specified dose, or even bargain with the physician, about how much medication FAME & FUTURE } Achievements, reputation are from every facet they would like before they agree to leave? Would I BS about such things? Their of society: architects, numbers are plentiful. RELATIONSHIPS } One-on-one, intimacy professors, teachers, Jessica M: I joined in September 2009 and engineers, pharmacists. It’s hard to take these guys seriously after a while. The first time, you meet them, COMMUNITY } Society, family, friends you get fooled…they have the pitch down. But once you spend enough time, you took over running the group in January 2010 doctors, dentists, authors, start to see the “regulars” and their patterns. Does it make any difference that I because our founding member left the UAE. salesmen... have computer access listing the entire clinic, ED visits, and all the medications HEALTH } Physical, mental, spiritualTHE PITCH and dates they have been prescribed?? None at all. Imagine the drama that ensues when the Doc walks into the room and calmly explains that this non-emergent, CREATIVITY } Children, creative projects Mohammed El-shishtawy: We are given a month to read a book. And and that non essential medication will not be filled on this visit. All hell breaks novels are our favourites… it makes us think and get convinced by the loose. WISDOM } Skills, knowledge, virtues our discuss “book “idea” that “idea” can change lives.We our thought of the e s and shar refl m Wella Maria: At best, we are near virtual strangers to each other yet we They pose a mental, ethical, and psychological SELF } Life path & profession e come together with our passion for unearthing subplots, assassinating challenge to all they interact with. They come in on ions ab characters and connecting stories. In our meager hours each month we th” HELPFUL PEOPLE } Support, travel, divinity ct take a breather from the conundrum of corporate life here in the UAE with anything from no complaints, just “waltzing” and t it. to expand ourselves through discussing overarching themes in life. We into the ED, not in the least ill-appearing, to the Work with the areas that feel most important or cover all palaces. For any one ou come and go, but we leave no page unturned as we delve into discussions branched out to exhaustive measures. most outlandish complaints with a method-actor’s palace ask yourself the following questions: • What is not working? Mohammed Abu Esmail: We relate the book to the current society and performance to match. They exist everywhere. • What is working? Make a list. it’s cultural issues and we pick out the values and principles from it. Their stories are amazingly similar despite • How am I contributing to what is working? How am I contributing to Mohammed El-shishtawy: The members are from all the corners of the world; they have different backgrounds and are from all walks of life, and continental and cultural differences. what is not working? Become conscious of what you think and do. • What would be the ideal scenario? Pretend you are a film director and that is something that enriches our meetings and gives our discussions a Already in North America, there is a huge prescription pill problem, which the create a script for your ideal situation for each palace (or generally). You unique taste. media reports frequently. An estimated 20 percent of Americans have used may have some limitations in life, but in your mind, you are totally free; Jessica M: I see the group as a public forum to discuss our personal prescription drugs for nonmedical reasons.UAE... get ready. I never really imagined choose thoughts that feel good and you will create experiences that feel Jessica M: We meet at the end of each thoughts on the book subjects. These thoughts lead to other ideas and seeing this behavior here. How naïve! How pathetic! good. It is better to write them down; and be sure to use ‘I’ in the present month. The members that attend the specific experiences. This is why I am so interested in the group. My past tense. Meetup regularly decide on the book time is learning about others especially in a place and time of such rich They can be the reason why YOU sometimes have to wait to be seen. Hear that • How are my experiences reflected in my space and in the things I keep? topic to be reviewed, and this is decided cultural diversity. yelling??? A certain story comes to mind: “The Boy Who Cried Wolf”. If you know Your space is a visual affirmation of your life. If you want joy, keep only via a poll in our Meetup group shell. We the story, you know how it ends. what makes your heart sing. read the book that has the most votes. Let’s see who pays me a visit tonight… The Message: Self-knowledge and understanding are empowering, so take We read mostly contemporary books and time out for yourself and jot down a few notes in your journal. sometimes it’s the classics. We are a friendly English-language book club that meets in Abu Dhabi one evening each month to discuss a particular book and other subjects of interest. So, if you’re around the area, do come, there’s almost always something to talk about. Both male and female of all ages are encouraged to attend our book meetups. Go to and become a member.
  • 12. } Alma Kadragic Photos } Abdul RahmanBUILDING A TRANSNATIONAL MUSEUMA Big Job for the Abu Dhabi GuggenheimThree years from now the Guggenheim Abu Dhabi will beopening on Saadiyat island, another iconic building fromFrank Gehry, an architect who specializes in them and who has Focus Groups of International Experts Four Parts of Future Museuma track record in designing Guggenheim Foundation museums Last month international art scholars came to Abu Dhabi for an intensein Bilbao, Spain. For now the Abu Dhabi version exists only in two days of focus groups to work toward some conclusions about how Nancy Spector, Deputy Director and Chief Curator, Solomon R. Guggenheim Foundation, said that the Abu Dhabi collection is planned in four parts: acquisitions byan artist’s image and as a model at the exhibition in Manarat the museum should be defined and how the collections might fit into the the Abu Dhabi government for the permanent collection; long term loans from the Guggenheim Foundation from New York, Bilbao, Venice, or others in its family of museums; the Middle East collection including art by Emiratis; and works commissioned specially for the unique spaces of the Abu Dhabi Guggenheim.Al Saadiyat. But putting up a building from the architect’s history of art in the world and in the is the easy part. Deciding what goes into the building On the third day some of the scholars met the public in a program billed During the panel discussion, questions arose about what constitutes the Middle East and when contemporary art begins. Spector said that the Guggenheim Abuand how the contents will reflect the region and the UAE as “The first in a series of talks and panel discussions exploring the vision Dhabi would focus on the period from 1960, but Salwa Mikdadi, Head of Arts andhas been occupying experts at the Guggenheim since the and future programs of the Guggenheim Abu Dhabi.” It took place at Culture Program at the Emirates Foundation, said the entire 20th century should Manarat Al Saadiyat which currently stands in for all the future museumsinitial agreement was signed in 2006 between the Solomon of the future Cultural District including the Louvre, Sheikh Zayed, and be represented to “provide a frame of reference for young people.”Guggenheim Foundation and the Government of Abu Dhabi. Maritime as well as the Guggenheim. Art Helps Develop Civil Society In general, Mikdata said, “the growth of civil society and the response in the arts is important in how we select works for the permanent collection” and emphasized that “serious research” is needed because there are “no degrees in Islamic art history” in the region. Dr. Borys Groys who teaches aesthetics and art history in Karlsruhe, Germany, as well as at New York University said that today “all cultures live in the same time” or what he called “transnational time,” meaning that “past and future co-exist in the same moment.” He noted the contradiction between what a museum does - which is to preserve and also to show. As a result, Groys explained, the museum “should be about process.” Role of Emiratis and Arabs During the Q & A, several people in the audience asked about the role that Emirati art would play in the Guggenheim. They were told that the New York Guggenheim is planning an exhibition of Emirati art. They also learned that there won’t be “a section called Emirati art” in Abu Dhabi; works by Emiratis will be catalogued by themes or influences, not by nationality. H.R.H. Princess Wijdan Al-Hashemi of Jordan spoke about the promise and the problems ahead. “I see a great future provided that the Guggenheim gets out of its shell and interacts with Arab artists rather than just looks at its collection as something to join the past and the present.”
  • 13. YANK IN THE SANDLAND Randy Parker | Captain America in Exile COGNITIVE REALITIES It is not often that one comes across an exhibition of artworks from great Indian Masters in the UAE. But, on 23rd May such an exhibition opened at Art Select, Jumeirah Emirates Towers in Dubai. The exhibition titled ‘Cognitive Realities’ will feature not only Indian masters but also Emirati masters.SONGKRAN The exhibition consists of art from Indian masters like FN Souza, Anjolie Ela Menon, B Prabha, LaxmanIt was the Thai New Year’s celebration recently and I had the fortune to attend Gaud and Charan Sharma amongst many others. Fourthis unique celebration. The event consists of spraying each other with water and famous Emirati masters, namely Jalal Luqman, Mattarsmearing clay on one’s face. I had reservations about this initially but ended up really bin Lahej, Fatma Lootah and Mohammed al Qassab areenjoying myself. Think a wet Mardi Gras; no one gets away dry. My mobile phone was exhibiting alongside their Indian counterparts.a victim; it died from the water. It would be impossible to talk about all the artistsCenturies ago, this was a solemn event held at Buddhist temples. Respect was paid exhibiting in my column, so I am going to share littleto elders and resolutions were made for the new year. Now vehicles and pedestrians snippets about a few of them. The exhibiting artists arehave to run a gauntlet of water bazookas and buckets. Garbage cans full of water artists with great intrigue and pizazz. I have followedare kept street side for ammunition, many with blocks of ice inside for added effect. their works since I was young.Songkran celebrations occur mid-April and are strictly a daytime activity. Indeed,one can go out at night without fear of getting soaked. I felt 10 years old again… Anjolie Ela Menon is one such artist and her work leftsquirting people in the face with ice water will do that to you. Everyone was in a good an indelible mark on my creative psyche. She is onemood and I got in the spirit of things. of India’s leading contemporary female artists. She works with oils and mosaics and is well known for herI really enjoy the people and culture of Thailand. The female figures. Her artworks often has conspicuouscountry has a fantastic infrastructure and the people seem iconography of black crows, hidden figures and empty chairs. When I first saw one of her paintings,happy. I have been to Thailand three times now and I enjoy I remember trying to figure out, what could crowseach visit more and more. There is a freedom there that I possibly be doing with knitting needles and a ball ofhave seen nowhere else. The government wisely leaves the wool, next to an old woman. I would gaze at her works to try and decipher them.average person to live their lives as they see fit. The late F N Souza was famous for his deliberatelyThe bottom line is I had a good time and I recommend Songkran in Thailand eclectic expressionist works and his remark ‘the societyto all. A little piece of advice though: leave your good clothes and electronics must adapt to the artist’. In recent years, his paintingsat home! have been sold for over million dollars. Visit Randys blog on your smart phone Charan Sharma’s major quality comprises a constant search for the truth. A well-established and much respected name in the world of Indian Contemporary Art, Charan was born into a family of artists in a small township in Mewar, Rajasthan and attained gloriousJUST A THOUGHT Manar Al Hinai | A Khaleeji girl who overthinks a lot and loves to write heights as a painter of unusual themes – dumps of pebbles, dilapidated Havelis of yore that housed } Neena Rai Rajput nobility and puppets and toys, and now images My father always makes fun of me, especially when we’re becoming a columnist. If I hadn’t left my old middle school, then I wouldn’t have met An artist with a flair of Buddha and the monks. about to leave a hotel at the end of our summer holiday. I’ve the most amazing friends I could ever have. always been known as over-emotional. I’m the type of girl Amongst the Emirati artists, Mattar bin Lahej is a self who would cry at romantic gestures, farewells, and weddings. Change depends on how we perceive it. It is up to us to turn everything we taught artist who is popular for his unique brush stroke When I like something I get emotionally attached… I give it face in our lives, into a positive experience, with the hope and the belief technique which gives the impression of flowing my full attention and love, and it’s really hard for me when that the best is yet to come, and that we deserve it all! it’s time to leave. EXHIBITION DATES FOR PUBLIC ribbons surrounding the subject of his paintings. If all we did is kept looking back thinking that the best laid in the past, then we would 24 May - 24 June | Art Select at Level 10 | Jumeirah Emirates Towers | DubaiI graduated two years ago, and I still feel nostalgic about Leeds, England, and about my never experience the joy of the present, and the hidden surprises of the future. At Fatma Lootah, lives and paints in Verona, but, exhibitsuniversity life. I know that the places aren’t going anywhere, and I can always go back this point I can’t help but remember Thomas Edison’s profound secret to success. He all over the world. She loves to paint with her handsand visit, but I still long for everything I left. What I’m trying to say is that I’m not a big willingly accepted failure and change. To him, failure, and most importantly change, and her feet, in order to feel the creation with hercheerleader for change especially when something’s so perfect in my eyes. What I tend to provided valuable information to correct the course of his life, and come up with better whole being. Her paintings portray her ‘inner fire’.overlook is that change is always for the better. There’s always something good coming inventions.out of it, especially when you look at it positively. To elaborate, if I hadn’t graduated from This exhibition promises to be a delight forEngland I wouldn’t have had the time to design my fashion collection, or thought about Follow me on twitter @manar_alhinai collectors as well as art enthusiasts. Visit Neena’s blog and website
  • 14. ‘PRISM’ FOR PERSONAL PEFORMANCE MAPPING Nicola Ablett | A UAE based PRISM and HR Consultant who spoke at a Tamakkan seminar THE FACEBOOK ADDICTION by BrandMoxie An excerpt from a report on Facebook 1. WHAT IS PRISM? usage in the GCC, by Abu Dhabi University PRISM Personal Performance Mapping is a sophisticated, online, neuroscience-based instrument specifically designed to identify the behavioural preferences that directly CELEBRITY ENDORSEMENTS students Eman Abdulkarem, Marwa Suleiman, Khuzama Sa’ad, Reham Yusuf relate to personal relationships and work performance. A DEFINITE YES OR AN ABSOLUTE NO? and Tasabeih EmadDELIVER A SPEECH WITH CONFIDENCE A client came to us recently with a specific request. He wanted a ‘celebrity endorsement’ and he} Ziad Samad PRISM provides three distinct profiles, or ‘maps’, of a person’s behaviour: how he or she wanted Nancy Ajram. “Why endorsement and why Nancy Ajram?’ The answer: ‘she’s very pretty Did you know that there are five million Facebook users in naturally prefers to behave; the extent to which he or she feels it necessary to modify that and my children like her.” Once we conducted a strategy evaluation of business and marketing the Gulf Cooperation Council region, and that the UAE hasThis is for you out there who have never given a speech in behaviour on occasions to achieve key objectives, and the overall pattern of behaviour that goals, along the brand’s characteristics, its values and promise, the client realised that the the highest number of Facebook users: 2,135,960 out of he or she tends to use for most of the time. In addition to the eight behaviour dimensionyour life. It is scary at first, akin to venturing to the deep side money was far better invested on another marketing vehicle. Does that mean that celebrity a population of 4,707,307 – that’s about 45 percent! maps, PRISM generates a 20-page personalised report which identifies and measures 26of the pool after you have just learned to swim. But once you key aspects of work preference. PRISM also provides an analysis of a person’s Emotional endorsements don’t work? Depends…have done it there is nothing like the sense of achievement We ran a survey to identify various indicators that assess Intelligence (EQ) preferences and a summary of his or her ‘big five’ personality traits, oneit gives you. Celebrity endorsements do work well sometimes. And sometimes they are a disaster to the trends and factors relating to Facebook usage. We of the most widely accepted and used models of personality. brand. Any decision should consider the short and long term impact on the brand and on interviewed people in our university and our communities• First and foremost, you should have a thorough idea of what you want to tangible returns. (So none of the ‘she’s awfully pretty’ or ‘our Chairman used to date Mariah to see the trends relating to Facebook usage. We found talk about. Have the speech written down and practice it in front of a small 2. WHO IS PRISM GOOD FOR? Carey’s cousin’ stuff). that 54% of our survey sampling ( ages 15 to 19 years) audience or at least a mirror. Assessment Centres, Staff Development, Recruitment, Coaching, 360 Feedback, uses Facebook on a daily basis. Out of the total, 43% of• If the speech is impromptu, make a rough plan with an introduction, body Performance Management, Staffing Adverts, Greater Customer Awareness, Mentoring, Nike is one brand that has successfully managed to use celebrity endorsement to build its brand the respondents log in more than five times a day to check and conclusion. Performance Appraisals, Conflict Management, Improved Sales, Performance, Team and to catapult it to the leadership position within a product category. A good example is Nike their Facebook account and 41% spend more than three• Appearance is important. Once you are presentable you are halfway Benchmarks and performance, Organizational behaviour there. However make sure you are comfortable with what you are with Michael Jordan, which spilled over into the development of product and brand variants hours a day on Facebook. These results clearly indicate to wearing. based on the celebrity’s name and reputation. Nike also leveraged a successful association with us not only that Facebook is an important part in many 3. WHAT ARE THE TANGIBLE BENEFITS?• Talk to a few people from the audience. You will have a better idea of the Tiger Woods to achieve rapid entry into the golf industry, even sticking by the celebrity during people’s lives, but that it may in fact be an addiction. Rather than abstract, theoretical concepts, PRISM measures the things that people like kind of people who are in front of you. doing and the behavioural characteristics related to those things. Research shows that his tumultuous months. So how can a company decide whether or not to use a celebrity? Here• Experts prefer to have keywords from their speech written on cards. This is are a few pointers to keep in mind: We believe there could be negative effects from Facebook. people whose interests match their occupations find greater job satisfaction, are more in place of having the entire speech in front of you which will often give you First of all, Facebook wastes time and distracts students productive and have higher levels of motivation. These outcomes can increase the the tendency to read from it ATTRACTIVENESS – This is not just about physical appearance of the celebrity but the energy from doing their academic work. For instance, if students• Take a deep breath with your hand on your stomach as you contract and individual’s work performance and enhance the chances of career success. Indeed, a he or she projects, such as confidence, lifestyle choices and fitness/ healthiness levels. have to do online research, they automatically log onto expand. This will help calm your nerves. Harvard Business Review study has shown that staff turnover almost doubles when no their Facebook accounts, and waste their time playing• Non-verbal communication is as important as what you say. So maintain a ‘job suitability match’ has been undertaken. Moreover, the study also concluded that 80% EMPATHY – This relates to the likeability of the celebrity and how able he or she is to transfer and chatting (we do that too) and time passes quickly steady posture. If you have a podium in front don›t lean on it too much. Also of staff turnover can be attributed to mistakes made during the employee selection and the positive qualities of the brand. What are the personable traits of the celebrity and how are without any work being accomplished. try not to wave your hands around too much. recruitment process.• Before starting the speech, acknowledge the audience with a smile and these characteristics compatible with the qualities of the brand? greetings. Also if the mass of upturned faces intimidate you, concentrate Another effect is that Facebook encourages teenagers to Neuroscience – which has seen most of its major discoveries made in the last 10-15 on a space without people. Or imagine everyone wearing clown suits. Find CREDIBILITY – Perhaps most contentious of the three principles: does the celebrity reflect the build unhealthy relationships between genders (that’s years – has proved that the brain is remarkably elastic in terms of its capacity for change. one or two friendly faces in the crowd and pay more attention to them. This ‘expertise’ position to enhance the brand, and how trustworthy and believable is he or she? How according to researchers Doug Fodeman and Marje PRISM focuses, not only on the brain’s functional architecture, but also on how the neural helps you feel less distanced from the audience. about the celebrity’s private life, is there a chance that the celebrity’s personal reputation might Monroe) and the negligent sharing of their personal networks interact with brain chemicals such as glutamate, dopamine, noradrenaline,• Believe what you say and deliver it with conviction and passion. The compromise the brand? information (name, location, picture etc) and that is risky serotonin, testosterone and oestrogen to create behaviour. audience will know it if you stop concentrating on the words and the thread and dangerous. Third, Facebook isolates teenagers and of your speech. Bottom line, if you decide on a celebrity endorsement as a brand builder, be sure there is makes them build an imaginary life and friends whom• Lastly, learn from orators and TV anchors. Their ability to hold your attention 4. WHERE IS IT IN USE? absolute consistency between the endorser, the endorsement and your brand. they communicate with online only, and this definitely comes from years of training. Everything from facial movements to the way UK, USA, UAE, India, China, Hong Kong, South Africa, South America. Many international shrinks their social life, and reduces their interaction with they emphasize certain words makes you want to listen to what they have brands are using the profiles themselves and also for their leadership programmes. their family and the people around them. Another critical to say. effect is that Facebook may lead to obesity among kids, 5. WHEN WAS IT INTRODUCED TO THE UAE, AND HOW HAS “I have a dream that one day this nation because of the many hours they spend without moving will rise up and live out the true meaning THE UPTAKE BEEN? or doing any physical activity. of its creed. We hold these truths to be self- It was introduced in Spring 2009, and there have been 19 practitioners to date locally evident that all men are created equal.” including ADICOE, ADJD, ATIC, NEXT LEVEL, BES and CAPITA GLOBAL. We know that Facebook is a social network used by people all over the world; it can be used to find old For more information on PRISM go to: friends, to job-hunt, and to read or write and publish A history-defining speech, work. Facebook is a lot of fun, but we have to learn to use delivered on 28 August 1963 at the and check out where the it more responsibly. Lincoln Memorial, Washington DC nearest practitioners are to you or email Nicola on: by Martin Luther King Jr. “I Have A Dream” Copyright 2011 BrandMoxie Keep on learning.
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  • 17. FILE 230: CHAOS 2011CLIENT ARCHIVES C GE TR ANSGEARS INCOMPANY: MIDR AN R’S GALATASK: STAKEHOLDE ENTDATE: 4 DAYS TO EV creative? Amina, where’s the to David I already emailed it Call him in ent meeting He’s at the procurem load the file Then have Ravi down software He doesn’t have the Get Nisha to do it liers She’s meeting supp Is the event ag enda ready? do that Lorna’s supposed to verage? How about press co e media yet We haven’t called th ding? And the event bran Actually... the log o is a tad off colour rvise it? Didn’t Luciano supe and guidelines Abdullah has the br so last minute?! Why is everything a is in training and Georgina is… Because John’s is in Muscat, Mahr Call BrandMoxie! Huh? IE NOW!! GET ME BR ANDMOX BrandMoxie bial hits the fan When the prover AINMENT – PR – CHAOS CONT ADVERT ISING – STRATEGY TEL: 02 667 3349