Sparking your creative juices 2013
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Sparking your creative juices 2013

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How does one become creative? Where do good ideas come from? What can you do to get your ideas out into the world?

How does one become creative? Where do good ideas come from? What can you do to get your ideas out into the world?

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Sparking your creative juices 2013 Sparking your creative juices 2013 Presentation Transcript

  • Elizabeth    Rosenzweig,      @  2010   Sparking  Your  Creative   Juices   Elizabeth  Rosenzweig   Senior  Usability  Consultant,  Adjunct  Professor   Bentley  University,  Design  and  Usablitty  Center  
  • Agenda   !   Introduction   !   Creative  Process   !   Innovation   !   Invention   !   Inventions  that  changed  the  world   Elizabeth    Rosenzweig,      @  2010   •  Innovative  User   Centered  Design   •  Examples   •  Final  Exercise   •  Wrap    
  • Creativity   !   Wikipedia:  Creativity  refers  to  the  phenomenon  whereby   something  new  is  created  which  has  some  kind  of  value.  What   counts  as  "new"  may  be  in  reference  to  the  individual  creator,  or  to   the  society  or  domain  within  which  the  novelty  occurs.  What   counts  as  "valuable"  is  similarly  defined  in  a  variety  of  ways.   Elizabeth    Rosenzweig,      @  2010   View slide
  • Creativity     !   “Creativity  comes  from  trust.  Trust  your  instincts.”   Rita  Mae  Brown,  author   !   Creative  process  includes   !    A  vision   !   Ability  to  focus  on  task     !   Enjoyment,  satisfaction,  sometimes  loss  of  self-­‐ consciousness   !   Immediate  feedback  (to  determine  success  and  failure)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting   View slide
  • Innovation   Elizabeth    Rosenzweig,      @  2010  
  • Innovation   Elizabeth    Rosenzweig,      @  2010   !   “Sometime  when  you  innovate  you  make  mistakes.  It   is  best  to  admit  them  quickly,  and  get  on  with   improving  your  other  innovations.”  Steve  Jobs,  CEO,   inventor   !   Combines  many   disciplines   !   Needs  a  vision    
  • Creativity  and   Innovation     !   Common  theme   !   A  new  idea   !   Solving  a  problem   !   A  vision   !   Focusing   !   Iteration   Elizabeth    Rosenzweig,      @  2010  
  • Invention   !   “Necessity,  who  is  the  mother  of  invention”   Plato    The  Republic.  Greek  author  &   philosopher  in  Athens  (427  BC  -­‐  347  BC)     !   Necessity  sees  a  problem  and  solves  it.   !   Basic  science-­‐  test  a  hypothesis,  refine  the  idea   !   Trial  and  error-­‐  not  afraid  to  make  mistakes   and  learn  from  them   Elizabeth    Rosenzweig,      @  2010  
  • Creating  Something   New   !   “The  creation  of  something  new  is  not  accomplished   by  the  intellect,  but  by  the  play  instinct  acting  from   inner  necessity.”            Carl  Jung     Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Where  do  you  start     !   Find  a  problem  that  needs  to  be  solved   OR     !   Find  a  problem  that  YOU  think  need  to  be  solved  and   you  have  some  ideas     Elizabeth    Rosenzweig,      @  2010  
  • Any  problem  that  exists   has  a  solution   !   The  key  is  not  to  rush  the  answer,  many  problems  are   solved  through  your  unconscious  mind.   !   Do  the  work  of  defining  the  problem   !   ITERATE   !   Research  the  solution,  experiment,  learn  from  your   mistakes   !   Live  with  some  questions   !   Test  the  results     !   Evolve  the  idea!   Elizabeth    Rosenzweig,      @  2010  
  • Live  the  Questions   “Live  the  questions  now.  Perhaps  then,  someday  far  in  the   future,  you  will  gradually,  without  even  noticing  it,  live   your  way  into  the  answer.  “                                                                      Rainer  Maria  Rilke,  poet,  author     Elizabeth    Rosenzweig,      @  2010  
  • Exercise   !   Pairs   !   You  are  experts    and  there  is  at  least  one  topic  you   know  a  lot  about.   !   Dialogue  on  your  one  problem  you  see  and  how  you   would  solve  it.  What  problem  out  there  really  needs   solving?   !   Share  it  with  us.   Elizabeth    Rosenzweig,      @  2010  
  • Inventions  that   Changed  the  World   !   Around  the  World   !   Some  recent  invention   Elizabeth    Rosenzweig,      @  2010  
  • Invention  of  the  Mirror     !   Water  as  the  first  mirror   !   Glass  was  invented  in  Lebanon,  near   Syria.   !   Not  a  surprise  that  mirrors  were   invented  in  Syria   !   Name  of  inventor  is  unknown   Elizabeth    Rosenzweig,      @  2010  
  • Automated  Spinning  Wheel     !   Weavers  had  become  faster,  so   spinners  had  to  get  faster  to  keep  up   production.     1764,  a  British  carpenter  and  weaver   named  James  Hargreaves  invented  an   improved  spinning  jenny  .     Spinner  machines  like  the  spinning   wheel  and  the  spinning  jenny  made   the  threads  and  yarns  used  by   weavers  in  their  looms.     Elizabeth    Rosenzweig,      @  2010  
  • Engines   !   In  1712,  Thomas  Newcomen   together  with  John  Calley  built   their  first  steam  engine  (  top  of  a   water  filled  mine  shaft)     !    The  invention  of  engines,  the   first  being  steam  engines  provide   automation  of  tasks,   transportation,  easier  life   Elizabeth    Rosenzweig,      @  2010  
  • Invention  of  Electricity  The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Elizabeth    Rosenzweig,      @  2010  
  • Invention  of  Electricity   Elizabeth    Rosenzweig,      @  2010  
  • Clothes  Washer   !   Originally  people   hand  washed  their   cloths  in  rivers  and   lakes.     !    A  scrub  board  was   the  first  invention  in   1797  by  James  King.     !    1858  Hamilton  Smith   invented  a  machine   that  would  rotate   clothes  while   washing  them.   Elizabeth    Rosenzweig,      @  2010  
  • Improving  Quality  of   Life   !  Having  fun!   Elizabeth    Rosenzweig,      @  2010  
  • Putting  things  together  in   a  new  way   !   Reese  Peanut  Butter  Cups   Elizabeth    Rosenzweig,      @  2010  
  • Who  thought  of  this?   Elizabeth    Rosenzweig,      @  2010  
  • KodPhotography   !  A  technology  that  had  to  evolve.   !  One  man  found  a  solution  to  a  user  problem  and  changed  the  world.Invention  of  Photography     Timeline   !   Camera  obscura  used  to  form  images  on  walls  in  darken  rooms  (image  formation  from  a  pihole)   !  16-­‐17th  centurn  camera  obscuraused  by  artists  for  portraits   !  1816  Nicéphore  Niépce  combines  the  camera  obscura  with  photosensitive  paper     !  1826:  Niépce  creates  a  permanent  image   !  1834:  Henry  Fox  Talbot  creates  permanent  (negative)  images  using  paper  soaked  in  silver  chloride  and  fixed  with  a  salt  solution.  Talbot  created  positive  images  by  contact  printing  onto  another  sheet  of  paper.   !  1837:  Louis  Daguerre  creates  images  on  silver-­‐plated  copper,  coated  with  silver  iodide  and  "developed"  with  warmed  mercury;  Daguerre  is  awarded  a  state  pension  by  the  French  government  in  exchange  for   publication  of  methods  and  the  rights  by  other  French  citizens  to  use  the  Daguerreotype  process.   !  1841:  Talbot  patents  his  process  under  the  name  "calotype”.   !  1851-­‐1888  evolouion  inventions  include  dry  plate,  color  and  portait  salons   !  1880  George  Eastmna  opnes  Eastman  Dry  Plate  Company  in  rochester,  NY   !  1888  First  Kodak  caemara  wi  h  a  20  foot     !  1889  Seoncd  Kodak  Camera  will  roll  of  film  instead  of  paper   Elizabeth    Rosenzweig,      @  2010  
  • Large  Format,  wet  plate  photograph   Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010  
  • !   Wet  plate  process,  portable?  Easy  to  use?   Elizabeth    Rosenzweig,      @  2010  
  • !   George  Eastman  and  Thomas  Edison   Elizabeth    Rosenzweig,      @  2010  
  • Inventors   !   "You  press  the  button,  we   do  the  rest"  promised   George  Eastman  in  1888   !   Collaboration,  Eastman   created  the  film  that   enabled  Thomas  Edison’s   motion  picture  camera  in   1891.   !   http://inventors.about.com   Elizabeth    Rosenzweig,      @  2010  
  • User    Centered  Design   Solution     !   Smaller  camera   !   Dry  film   !   Roll  film   !   One  button-­‐  you  push  it  we   do  the  rest   Elizabeth    Rosenzweig,      @  2010  
  • Kodak  Camera    1888   Elizabeth    Rosenzweig,      @  2010  
  • George  Eastman  with   the  Kodak  Camera   Elizabeth    Rosenzweig,      @  2010  
  • Advertisement  for   Kodak  Brownie   Camera  1900   Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010   Instructions  for  using  the  Kodak  camera  
  • Kodak  Park,  Rochester,  New  York   Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010  
  • New  inventions     !   Build  on  something  that  already  exists   !   Brings  together  things  that  have  not  been  put   together  before   !   Solves  a  problem   Elizabeth    Rosenzweig,      @  2010  
  • Bill  Buxton:  "Great  design  is  as  much  about  prospecting  in  the  past  as  it  is  about   inventing  the  future.  This  we  can  see  in  the  following  tale  of  two  pocket-­‐sized   examples  of  personal  technology  –  separated  by  76  years.     In  1926,  Kodak  launched  the  third  generation  of  their  Vest  Pocket  camera  line,  the   Series  III.  This  version  of  the  camera  was  released  in  April,  1928  under  the  name,   the  Vanity  Kodak.      2003,  Apple  Computer  had  just  launched  the  third  generation  of  their  iPod  MP3   music  player.  This  version  of  the  iPod  was  released  in  January,  2004  under  the   name,  the  iPod  Mini.   Learning  from  the  Past     Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010  
  • Many  inventions  together,   can  point  us  to  another   Elizabeth    Rosenzweig,      @  2010  
  • Old  and  New   Photography       !   Traditional  photography  changed  the  world  of  1900s   !   Digital  Photography  could  change  the  world  of  2000s   but  has  yet  to  make  that  leap   !   Is  there  an  opportunity  to  build  on  this  foundation?   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Exercise   !   Real  brainstorm  about  solution  to  a  problem   !   Get  into  groups  of  4  or  5   !   Agree  to  focus  on  a  a  problem  based  on  an  issue  from   your  last  exercise  (What  are  you  an  expert  on?)   !   See  how  many  different  solutions  you  can  come  up   with  in  10  minutes  (Use  flipchart  to  list  solutions)   !   Present  them  to  class   Elizabeth    Rosenzweig,      @  2010  
  • User  Driven  versus   Technology  Driven   Problem   definition   Technology   available   Possible   solutions   End   Product   Marketing   Possibilities  Problem   solution   End   Product   Elizabeth    Rosenzweig,      @  2010  
  • User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      @  2010  
  • You  are  inventors   !   You  solve  problems  everyday   !   Examples  everywhere   !   Examples  in  your  company   !   Examples  in  your  institution  
  • How  to  Innovate:   Brainstorm   !   Choose  a  problem  you  want  to  solve   !   Brainstorm  exercise:   !   What  problems  do  we  have  today  to  solve:   !   What  is  technology  available   !   How  can  we  put  technology  together  to  solve  these   problems   !   Remember  rules:   !   Don’t  restrain  your  ideas   !   Don’t  dismiss  ideas  that  are  not  fully  developed   !   Be  patient,  allow  ideas  to  sit  and  evolve   !   No  editing,  that  comes  later   Elizabeth    Rosenzweig,      @  2010  
  • User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible  solutions   End  Product   Marketing   Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Elizabeth    Rosenzweig,      @  2010  
  • User  Driven  Innovation   Problem   definition   Technology  available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing  Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Exercise   Design  a  focus  group  or  contextual  inquiry  to  research  your   new  idea   •  Define  who  is  your  user?   •  What  do  you  want  to  know  about  them?   •  What  is  the  issues  you  want  to  uncover?   •  What  do  you  expect  to  find?  What  is  your  hypothesis?   •  How  did  it  turn  out?   •  What  do  you  think  about  the  issue  now?   Elizabeth    Rosenzweig,      @  2010  
  • User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem   solution   User  Feedback  (edits   ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Exercise   Elizabeth    Rosenzweig,      @  2010  
  • Exercise   Design  a  usability  test  for  a  paper  prototype  of  your  new   idea   •  Who  is  your  user?  (Is  it  the  same  people  as  your  focus   group?)   •  Use  a  paper  prototype  to  do  the  test   •  What  did  you  learn?   Elizabeth    Rosenzweig,      @  2010  
  • User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem  solution   User   Feedback   (edits   ideas)   Elizabeth    Rosenzweig,      @  2010  
  • Exercise:   Making  Connections   !   Use  examples  from  earlier  exercise:   !   What  was  the  most  promising  idea   !   Brainstorm   !   What  problems  do  we  have  today  to  solve:   !   What  is  technology  available   !   How  can  we  put  technology  together  to  solve  these   problems   !   Group  or  small  group  depending  on  size   !   Report  back   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Elizabeth    Rosenzweig,      @  2010  
  • My  Patents   1  7,028,253      Agent  for  integrated  annotation  and  retrieval  of  images  ARIA   2            7,020,848        Comprehensive,  multi-­‐dimensional  graphical  user   interface  using  picture  metadata  for  navigating  and  retrieving  pictures  in  a   picture  database     3  6,950,989        Timeline-­‐based  graphical  user  interface  for  efficient  image   database  browsing  and  retrieval     4    6,883,146      Picture  database  graphical  user  interface  utilizing  map-­‐based   metaphors  for  efficient  browsing  and  retrieving  of  pictures   Elizabeth    Rosenzweig,      @  2010  
  • Intelligent  User  Interface   for  Visual  Systems   !   I  was  frustrated  by  trying  to  find  my  pictures  on  my   computer   !   I  saw  many  other  people  frustrated  by  the  same   things   !   I  went  to  my  friends  at  Massachusetts  Institute  of   Technology  (MIT)  to  brainstorm   Elizabeth    Rosenzweig,      @  2010  
  • ARIA   Elizabeth    Rosenzweig,      @  2010  
  • ARIA   ! http://web.media.mit.edu/~lieber/Lieberary/Aria/Aria-­‐Intro.html   ! http://web.media.mit.edu/~lieber/Lieberary/Aria/Commonsense-­‐Aria-­‐Demo.swf   Elizabeth    Rosenzweig,      @  2010  
  • ARIA   Elizabeth    Rosenzweig,      @  2010  
  • Another  Example:   World  Usability  Day   !   See  a  need  and  search  for  a  solution   !   Let  the  idea  develop  over  time   !   First  World  Usability  Day  was  2005   !   6th  World  Usability  Day,  November  11,  2010   !   44  countries,  40,000  participants,  10,000  volunteers   Elizabeth    Rosenzweig,      @  2010  
  • Elizabeth    Rosenzweig,      @  2010  
  • World Usability Day 2010 will serve as an impetus to creating greater awareness for designs, products and services that improve and facilitate communication around the world, Communication is the theme for World Usability Day 2010 !"#$%&'()*+$+,-&.)-& )//"0/12(&3"/"#)#-& 45)+#&6"#&7898:&&&&&&&&&& !"#$%!&#'()%*)++,! -)./!0$.1!"#$%!&#'()%*)++,!$.2! 1#!2.,!.*#31!'#443%5'.6#%! www.worldusabilityday.org    
  • How  did  I  do  it?   !   I  had  some  big  questions   !   I  had  some  big  problems   !   I  know  about  some  technology  and  asked  for  advice   on  issues  I  didn’t  know   !   I  focused  on  a  narrow  piece  of  the  problem   !   I  didn’t  rush  the  answers   !   I  kept  working  the  issues   Elizabeth    Rosenzweig,      @  2010  
  • Exercise:   Making  Connections   !   Use  examples  from  earlier  exercise:   !   What  was  the  most  promising  idea   !   Brainstorm   !   What  problems  do  we  have  today  to  solve:   !   What  is  technology  available   !   How  can  we  put  technology  together  to  solve  these   problems   !   Group  or  small  group  depending  on  size   !   Report  back   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • Sparking  Your  Creative   Juices     !   Creative  process   !   Innovation  and  Invention   !   Let  your  unconscious  mind  help  you   !   Let  others  help  you   !   Find  a  problem  you  have  passion  about   Elizabeth    Rosenzweig,      @  2010  
  • Contact  information     !   Elizabeth  Rosenzweig   ! www.bubblemountain.com   ! www.worldusabilityday.com     ! Eliz@bubblemountain.com     !   617-­‐244-­‐6905  
  • Elizabeth    Rosenzweig,      @  2010   Sparking  Your  Creative   Juices   Elizabeth  Rosenzweig   Bentley  University   Design  and  Usability  Center   erosenzweig@bentley.edu