Getting started with email marketing geek girls

98
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
98
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting started with email marketing geek girls

  1. 1. © 2012 Email Marketing Getting Started with Constant Contact Sponsored by: Geek Girls
  2. 2. © 2012 Liz Olimpio lolimpio@lizbesocial.com Facebook.com/LizBeSocial @LizBESocial 2 www.LizBESocial.com  
  3. 3. © 2012 Today’s Agenda •  Plain email vs Email Marketing •  CAN-SPAM Act •  Grow your list •  Best Practices •  Account details/Account To do – Hands-on •  Q & A
  4. 4. © 2012 Plain email
  5. 5. © 2012 Email Marketing
  6. 6. © 2012 Reporting
  7. 7. © 2012 Analysis
  8. 8. © 2012 Email Marketing Analytics
  9. 9. © 2012 Create a new list
  10. 10. © 2012 Have permission Nobody likes spam in their inbox. Spam on a cracker is…. another story. •  Automatically unsubscribe and be removed from list •  From address is verified and identifies you as sender
  11. 11. © 2012 How people can choose to join your list. 11 •  Text to join •  Sign-up on your website •  Join my list from Facebook •  Fill out form at your place of business
  12. 12. © 2012 Opt in from your Facebook Page
  13. 13. © 2012 Email & Social the perfect couple 3 Main Differences 1. Privacy and intimacy 2. Segmentation 3. Conversion Transactional Relational
  14. 14. © 2012 After This Session… • Eval with 60 day free trial • Email with resources and links Colorcop.net - Windows - Color Picker - Mac - http://www.macupdate.com/app/mac/34047/ colorpicker • Including a printer-friendly Guide • “Socialize” - Bi-weekly email from LizBESocial Quick action item aimed at extending your message, your brand, and your relationship with your customers.
  15. 15. © 2012 Best Practices Best resolution for graphics in an email All graphics on the internet are viewed at 72dpi no matter what the actual graphic is. A higher res. will take longer to load so convert yours to 72 dpi. Get your email opened - 60% people open email because of who sent it. -  Use a name the recipient will recognize -  Include your company name or brand -  Name your newsletter make it a community [Socialize] Subject Line – 30% people say subject line determines if they open it. - Keep it short & simple, what’s in it for the reader. - You have 2 seconds or less - 30 – 40 characters including spaces, 5-8 words Images – Don’t always download/show so always place text or a CTA (Call to action) description for each.
  16. 16. © 2012 Wow them with your Welcome 1.  Welcome them and thank them for joining 2.  Give them a reason to keep reading 3.  Make them feel safe 4.  Share one thing of value Set the proper expectations for subscribing to your newsletter
  17. 17. © 2012 Download How to Wow them With Your Welcome
  18. 18. © 2012 Mobile
  19. 19. © 2012 Add a Call to Action
  20. 20. © 2012 Call’s to action for where to use product
  21. 21. © 2012 Subject Line coordinated with image
  22. 22. © 2012 Subject Line Intrigue
  23. 23. © 2012 Image tells the story
  24. 24. © 2012 BTC - Catchy Subject Line and image
  25. 25. © 2012 Click Here to Shop – Call to Action
  26. 26. © 2012 Buy Now & a recipe for added Value
  27. 27. © 2012 Let’s Get Started! NCCOC-GUEST – !chamber! http://bit.ly/StartTrial
  28. 28. © 2012 http://www.smushit.com/ysmush.it/
  29. 29. © 2012 Color Match Tools – Colorcop.net Windows – Color Picker – Mac http://www.macupdate.com/ app/mac/34047/ colorpicker
  30. 30. © 2012 PicMonkey.com 30
  31. 31. © 2012 Quick Start Promotion •  An email marketing template that matches your website, logo, brand, colors and business. •  Your first list contacts upload- our team will upload your first round of email contacts to get you started. •  Basic Account Set up Not satisfied within the first 30 days of your purchase? There's a 30-day money back guarantee! Purchase by March 30th and receive FREE ($200 value):
  32. 32. © 2012 Buy Email Marketing Now… Get 3 FREE months of: •  Run promotions and offers on Facebook with Social Campaigns •  Easily manage your events online with EventSpot •  Find out what your customers really think with Online Surveys and Polls Also receive FREE an email marketing template that matches your website, logo, brand, colors and business ($200 Value Free)
  33. 33. © 2012 Website template match 33 web email
  34. 34. © 2012 Let’s Get Started! Start a free 60 Day Email Marketing Trial http://bit.ly/StartTrial
  35. 35. © 2012 Liz Olimpio Constant Contact Authorized Local Expert lolimbio@lizbesocial.com www.twitter.com/LizBESocial www.LizBESocial.com www.facebook.com/LizBeSocial Thank you! Please hand completed forms to me before you leave.

×