© 2012
Email Marketing
Getting Started with Constant Contact
Sponsored by: Lake Champlain Regional Chamber of Commerce
© 2012
Liz Olimpio
lolimpio@lizbesocial.com
Facebook.com/LizBeSocial
@LizBESocial
2
www.LizBESocial.com
Mallory Stanton
© 2012
Today’s Agenda
• Plain email vs Email Marketing
• CAN-SPAM Act
• Grow your list
• Best Practices
• Account details/...
© 2012
Plain email
© 2012
Email Marketing
© 2012
Reporting
© 2012
Analysis
© 2012
Email Marketing Analytics
© 2012
Create a new list
© 2012
Have permission
Nobody likes spam in
their inbox.
Spam on a cracker is….
another story.
• Automatically
unsubscribe...
© 2012
How people can choose to join
your list.
11
• Text to join
• Sign-up on
your website
• Join my list
from Facebook
•...
© 2012
Opt in from your Facebook
Page
© 2012
Best Practices
Best resolution for graphics in an email
All graphics on the internet are viewed at 72dpi no matter ...
© 2012
Wow them with your Welcome
1. Welcome them and thank them for
joining
2. Give them a reason to keep reading
3. Make...
© 2012
Download How to Wow them With Your
Welcome
© 2012
Mobile
© 2012
Add a Call to Action
© 2012
Call’s to action for where to use
product
© 2012
Subject Line coordinated with image
© 2012
Subject Line Intrigue
© 2012
Image tells the story
© 2012
BTC - Catchy Subject Line and
image
© 2012
Click Here to Shop – Call to
Action
© 2012
Buy Now & a recipe for added
Value
© 2012
http://www.smushit.com/ysmush
.it/
© 2012
Color Match Tool
• Colorcop.net – Windows
• Color Picker – Mac
http://www.macupdate.com/app/mac/34047/
colorpicker
© 2012
Buy Email Marketing by March
30th…
Get 3 FREE months of:
Contact Liz - lolimpio@lizbesocial.com
• Run promotions an...
© 2012
Website template match
32
web
email
© 2012
Liz Olimpio
Constant Contact Authorized Local Expert
lolimbio@lizbesocial.com
www.twitter.com/LizBESocial
www.LizBE...
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Getting Started with Email Marketing Vermont

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  • Welcome. Today we’re going to have some fun and learn a lot…we’re going to expose for you the connection between email and marketing, share with you some practical tips for getting the most out of your email marketing efforts.
  • (Introduce yourself). Thanks for taking the time today to learn more about using email marketing and social media to grow your business. We hope you will gain insight into some if the key strategies for using Constant Contact tools – both for your own business and also for your clients.
  • Email is:Privacy and intimacy – 1 on one relationshipSegmentationConversion – send out an email with a link and 100 people click it to donate, 33 will actually complete that transaction where as in social media only 3 will.Social media is relational in that it helps you to grow relationships and build your list as it is the new word of mouth. Email is transactional as this is where people tend to do business.Email is:Privacy and intimacySegmentationConversion
  • How it works:Buy EMM or EMM with MLP and get 3 months free of SC, OS and EVS. Your client must add all the products that they want during checkout (including the free ones)When the promotional period ends, your client will be charged full price for all the products
  • Getting Started with Email Marketing Vermont

    1. 1. © 2012 Email Marketing Getting Started with Constant Contact Sponsored by: Lake Champlain Regional Chamber of Commerce
    2. 2. © 2012 Liz Olimpio lolimpio@lizbesocial.com Facebook.com/LizBeSocial @LizBESocial 2 www.LizBESocial.com Mallory Stanton
    3. 3. © 2012 Today’s Agenda • Plain email vs Email Marketing • CAN-SPAM Act • Grow your list • Best Practices • Account details/Account To do – Hands-on • Q & A
    4. 4. © 2012 Plain email
    5. 5. © 2012 Email Marketing
    6. 6. © 2012 Reporting
    7. 7. © 2012 Analysis
    8. 8. © 2012 Email Marketing Analytics
    9. 9. © 2012 Create a new list
    10. 10. © 2012 Have permission Nobody likes spam in their inbox. Spam on a cracker is…. another story. • Automatically unsubscribe and be removed from list • From address is verified and identifies you as sender
    11. 11. © 2012 How people can choose to join your list. 11 • Text to join • Sign-up on your website • Join my list from Facebook • Fill out form at your place of business
    12. 12. © 2012 Opt in from your Facebook Page
    13. 13. © 2012 Best Practices Best resolution for graphics in an email All graphics on the internet are viewed at 72dpi no matter what the actual graphic is. A higher res. will take longer to load so convert yours to 72 dpi. Get your email opened - 60% people open email because of who sent it. - Use a name the recipient will recognize - Include your company name or brand - Name your newsletter make it a community [Socialize] Subject Line – 30% people say subject line determines if they open it. - Keep it short & simple, what’s in it for the reader. - You have 2 seconds or less - 30 – 40 characters including spaces, 5-8 words Images – Don’t always download/show so always place text or a CTA (Call to action) description for each.
    14. 14. © 2012 Wow them with your Welcome 1. Welcome them and thank them for joining 2. Give them a reason to keep reading 3. Make them feel safe 4. Share one thing of value Set the proper expectations for subscribing to your newsletter
    15. 15. © 2012 Download How to Wow them With Your Welcome
    16. 16. © 2012 Mobile
    17. 17. © 2012 Add a Call to Action
    18. 18. © 2012 Call’s to action for where to use product
    19. 19. © 2012 Subject Line coordinated with image
    20. 20. © 2012 Subject Line Intrigue
    21. 21. © 2012 Image tells the story
    22. 22. © 2012 BTC - Catchy Subject Line and image
    23. 23. © 2012 Click Here to Shop – Call to Action
    24. 24. © 2012 Buy Now & a recipe for added Value
    25. 25. © 2012 http://www.smushit.com/ysmush .it/
    26. 26. © 2012 Color Match Tool • Colorcop.net – Windows • Color Picker – Mac http://www.macupdate.com/app/mac/34047/ colorpicker
    27. 27. © 2012 Buy Email Marketing by March 30th… Get 3 FREE months of: Contact Liz - lolimpio@lizbesocial.com • Run promotions and offers on Facebook with Social Campaigns • Easily manage your events online with EventSpot • Find out what your customers really think with Online Surveys and Polls Also receive FREE an email marketing template that matches your website, logo, brand, colors and business
    28. 28. © 2012 Website template match 32 web email
    29. 29. © 2012 Liz Olimpio Constant Contact Authorized Local Expert lolimbio@lizbesocial.com www.twitter.com/LizBESocial www.LizBESocial.co m www.facebook.com/LizBeSoci al Thank you! Please hand completed forms to me before you leave.

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