Virtual Branding: How to Effectively Curate Your Online Brand

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Presented on January 26, 2013 to Cornell University students participating in the 8th Annual Women of Substance Retreat in Syracuse, NY.

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Virtual Branding: How to Effectively Curate Your Online Brand

  1. 1. VIRTUAL BRANDING ©HOW TO EFFECTIVELY CURATE YOUR ONLINE BRAND @LIZNGONZI, MMH ’98
  2. 2. A BIT ABOUT @LIZNGONZI ENTREPRENEUR | SPEAKER | EDUCATOR MARKETING / FUNDRAISING CONSULTANT TO NONPROFITS IN THE US AND AFRICA 2011-2013 CORNELL SHA ENTREPRENEUR IN RESIDENCE ANNUALLY SPEAK IN NUMEROUS CONFERENCES IN THE US AND AFRICA TEACH NONPROFITS HOW TO ENGAGE SUPPORTERS ONLINE AND VIA MOBILE CHANNELS AT NYU HEYMAN CENTER FOR PHILANTHROPY & FUNDRAISING MENTOR / COACH TO MANY
  3. 3. MY UNDERSTANDING OF WHERE YOU ARE IN YOURRESPECTIVE ACADEMIC CAREERS / LIVES 1. LOOKING OBTAIN A GREAT INTERNSHIP OR JOB 2. SEEKING TO GAIN ADMISSION INTO A GRADUATE OR FELLOWSHIP PROGRAM 3. WORKING TO RETAIN YOUR SCHOLARSHIP OR STANDING WITHIN THE CORNELL COMMUNITY 4. NEED TO CLEAN-UP SOME MISTAKES YOU MAY HAVE MADE IN THE PAST 5. HOPING TO FIND A GREAT PARTNER OR FRIEND
  4. 4. WHAT YOU SHOULD GAIN FROM THIS SESSION UNDERSTANDING OF HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS LESSONS ABOUT WHY YOU SHOULD BE CAREFUL ONLINE AND ON YOUR PHONE TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS EXAMPLES OF HOW TO CURATE THE ONLINE BRAND YOU NEED TO SUCCESSFULLY PURSUE YOUR GOALS
  5. 5. HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS
  6. 6. THE DIGITAL FOOTPRINTS THAT SHAPE YOURVIRTUAL BRAND
  7. 7. IMPACT OF YOUR DIGITAL FOOTPRINTS 1. PERMANENTLY AVAILABLE 2. ONLINE SEARCHES ARE USED BY INSTITUTIONS / PEOPLE TO VERIFY YOUR INFORMATION AND LEARN MORE ABOUT YOU 3. FAIRLY EASY TO ACCESS 4. CAN HURT / IMPROVE YOUR REPUTATION
  8. 8. CONSEQUENCES OF NOT MANAGING ONES’ DIGITALFOOTPRINTS: REJECTION Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?A: ARE ADMISSIONS OFFICERS TOO BUSY TO CARE ABOUT FACEBOOK PROFILES?STEVE LOFLIN, FOUNDER AND CEO, NATIONAL SOCIETY OF COLLEGIATE SCHOLARS“…WHEN IT COMES TO FACEBOOK, BE SMART ABOUT YOUR PRIVACY SETTINGS AND YOUCAN CONTROL EXACTLY WHO HAS ACCESS.NEVERTHELESS, BE AWARE OF HOW YOUR FACEBOOK POSTS MAY BE INTERPRETED BYSOMEONE WHO DOESNT KNOW YOU...”Source: U.S. News & World Report Education Blog
  9. 9. CONSEQUENCES OF NOT MANAGING ONES’ DIGITALFOOTPRINTS: REJECTION (CONT.) Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?A: WHILE SOCIAL NETWORKING, PORTRAY YOURSELF IN A RESPONSIBLE MANNER.STACEY KOSTELL, DIRECTOR OF ADMISSIONS, UNIVERSITY OF ILLINOIS—URBANA-CHAMPAIGN“IT IS POSSIBLE THAT COMMENTS POSTED ON SOCIAL MEDIA SITES, INCLUDINGFACEBOOK, COULD AFFECT YOUR ADMISSION DECISION. ADMISSIONS COUNSELORS ATILLINOIS ARE TECH SAVVY AND MONITOR OUR OFFICIAL PRESENCE ON SOCIAL NETWORKSDAILY. MORE THAN LIKELY, YOUR ENGAGEMENT ON SUCH SITES WOULD ONLY BEREVIEWED IF THE ADMISSIONS COUNSELORS HAD A REASON.FOR EXAMPLE, WE MAY SEARCH YOUR PAGE IF ANOTHER STUDENT/PARENT REPORTED ADISTURBING POST OR YOU WROTE SOMETHING QUESTIONABLE ON OURADMISSIONS/UNIVERSITY PAGE. WE UNDERSTAND THESE ARE SOCIAL SITES, BUT IF ANYCONTENT IS POSTED THAT COULD BE PERCEIVED AS THREATENING OR HURTFUL, WE HAVEAN OBLIGATION TO LOOK INTO IT.”Source: U.S. News & World Report Education Blog
  10. 10. CONSEQUENCES OF NOT MANAGING ONES’ DIGITALFOOTPRINTS: EMBARRASSMENTSOURCE: ABC NEWS
  11. 11. CONSEQUENCES OF NOT MANAGING ONES’ DIGITALFOOTPRINTS: INCARCERATION
  12. 12. TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS
  13. 13. GOOGLE YOURSELF TO FIND OUT WHAT’S BEEN POSTED ABOUT YOU
  14. 14. SETUP A GOOGLE ALERT TO MONITOR WHAT’S BEING POSTED ABOUT YOU
  15. 15. BEFORE YOU POST / “LIKE” / TEXT ANYTHING, ASK YOURSELF:IS THIS SOMETHING THAT I WOULD BE ASHAMED FOR THE PERSON I MOST RESPECT OR WHO THINKS THE WORLD OF ME TO SEE? BECAUSE IT’S VERY FEASIBLE THAT HE / SHE AND OTHERS COULD POTENTIALLY SEE IT…. MY MOM MY MENTOR MY INTERN
  16. 16. CHECK PRIVACY SETTINGS ON FACEBOOK
  17. 17. HOW TO CURATE YOUR VIRTUAL BRAND
  18. 18. CREATE A DASHBOARD FROM WHICH YOUR VIRTUAL BRAND CAN BE ACCESSED
  19. 19. TELL YOUR STORY VISUALLY IN A WAY THAT REFLECTS YOU
  20. 20. USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS ATHOUGHT LEADER
  21. 21. USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS ATHOUGHT LEADER
  22. 22. USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS ATHOUGHT LEADER
  23. 23. SHOWCASE YOUR WORK
  24. 24. CURATE YOUR EMAIL ACCOUNT SIGNATURE
  25. 25. MAKE YOUR VOICEMAIL GREETING PROFESSIONAL
  26. 26. Thank You!
  27. 27. Liz Ngonzi ENN1@Cornell.Edu @LizNgonzi 646.397.7782 SlideShare.net/ElizabethNgonzi LizNgonzi.com
  28. 28. Content: Source:Liz Ngonzi Video Image: Liz NgonziCan what I post on Facebook http://www.usnews.com/education/blogs/college-admissions-get me rejected from college? experts/2011/04/06/can-facebook-posts-lead-to-college-rejectionsQ & A:Digital Footprint Word Cloud http://www.wordle.net/Created Using:Embarrassing Tweet Images: http://abcnews.go.com/Entertainment/top-embarrassing-celeb- tweets/story?id=16228640Dharun Ravi Sentencing http://www.cbsnews.com/8301-504083_162-57438161-504083/dharun-ravi-Image: sentenced-to-30-days-in-jail-for-rutgers-tyler-clementi-spycam-case/Liz Ngonzi Google Search http://tinyurl.com/bfxl94fResults:Setup a Google Alert Image: http://www.google.com/alertsImages of Liz Ngonzi with Liz Ngonzi / Cornell University School of Hotel AdministrationThree Others:Facebook Privacy Settings http://www.facebook.com/settings/?tab=privacyImage:My About.me Page: http://about.me/lizngonziMy Pinterest Profile: http://pinterest.com/lizngonzi/My LinkedIn Profile: http://lnkd.in/N8sm9RMy Apps4Africa Guest Blog http://blog.apps4africa.org/2012/12/15/liz-ngonzis-advice-on-improving-your-Post: pitch/
  29. 29. Content: Source:My Twitter Profile: http://twitter.com/lizngonziMy SlideShare Profile Page: http://www.slideshare.net/ElizabethNgonziEmail Account Signature / Gmail Account Setup:Setup: https://accounts.google.com/NewAccount?service=mail&continue=http://mail. google.com/mail/e-11-11ce9a38850b098eb671fac9572599- 5f0495b231ec5e2ed270d58d64bad701dc94ab51&type=2 Gmail Signature Setup: https://mail.google.com/support/bin/answer.py?answer=8395Voicemail Greeting Etiquette: http://www.empowermentthroughopportunity.com/Voice%20Mail%20Greeting %20Etiquette2.pdfQuestions Image: http://allthingsd.com/files/2012/07/10Questions.jpegPhone Image: http://gsnb.rutgers.edu/contact.php3Classroom Math Classroom http://tinyurl.com/7gngvznImage:

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