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Touching Hearts - Engaging the Donor Next Door (African Diaspora)
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Touching Hearts - Engaging the Donor Next Door (African Diaspora)

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Presented on December 7th 2011 by Liz Ngonzi, during the Kenya Association of Fundraising Professionals' 18th Easterna Africa Resource Mobilisation Workshop in Mombasa, Kenya. …

Presented on December 7th 2011 by Liz Ngonzi, during the Kenya Association of Fundraising Professionals' 18th Easterna Africa Resource Mobilisation Workshop in Mombasa, Kenya.

More information: http://lizngonzi.squarespace.com/

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  • 1. Touching Hearts:The Donor Next Door Presented by Liz Ngonzi Adjunct Instructor, New York University Heyman Center for Philanthropy & Fundraising Founder / CEO, Amazing Taste, LLC Wednesday 7/12/2011 16.00–17.30 Kenya Association of Fundraising Professionals 18 th Eastern Africa Resource Mobilisation Workshop Mombasa, Kenya @LizNgonzi
  • 2. @LizNgonzi
  • 3. What types of donors does your NGO typically target? @LizNgonzi
  • 4. Your NGO’s efforts to engage Africans and the DiasporaSource: windconcernsontario.wordpress.com @LizNgonzi
  • 5. Celebrity colonization of AfricaSource: motherjones.com @LizNgonzi
  • 6. African charity Google image resultSource: http://www.coloribus.com/adsarchive/prints/childrens-charity-african-3777805/ @LizNgonzi
  • 7. African Charity Google Image Results Source:http://bestofmichaeljackson.jclondon.com/2010/05/15/p Source: justjared.buzznet.com hoto-big-hearted-michael-jackson-in-africa/ Source: heartacheinafrica.blogspot.com Source: theatlanticwire.com Source: telegraph.co.uk Source: politico.ie @LizNgonzi
  • 8. Paradigm shift Africans Act 4 Africahttp://youtu.be/3Mm9nBTwgYg @LizNgonzi
  • 9. Paradigm shiftSource: http://www.ladybrillemag.com/2011/08/ladybrille- Andrew Adansi-Bonnah, 11 year- magazines-2011-best-african-inspired-blogs-to-read.html old Ghanaian boy raising $13 million for famine victims. @LizNgonzi
  • 10. Paradigm shift case study:“Sticks in a bundle are unbreakable.” ~Kenyan Proverb @LizNgonzi
  • 11. Enabling factors for engaging donors next door 1. Recognition of the strength and value of the Diaspora 2. Innovations developed on the continent to its people’s benefit 3. Increased connectivity driven by growth of online / mobile channels 4. Rise of African bloggers and story tellers 5. Re-branding of Africa to increase tourism and investments 6. Strengthening relationship betweenSource: Annansi Chronicles Africa and African-Americans @LizNgonzi
  • 12. African Diaspora WorldwideSource: nationmaster.com @LizNgonzi
  • 13. Source: nationmaster.com African Diaspora WorldwideYour Potential market: 40 million+ @LizNgonzi
  • 14. 30 million emigrants from Africa’s 54 nations send $40 billion / annum to theirfamilies and communities on the continent.Source: International Fund for Agricultural Development (IFAD) @LizNgonzi
  • 15. Giving priorities Target: African Americans African ImmigrantsGeographic While many focus on domestic giving, Individuals are mostFocus: organizations such as Africacare have interested in giving back to facilitated their giving to Africa. their own country.Causes Humanitarian causes; institutional First- and second-Supported: development (schools and churches); generation immigrants social issues; education; political typically give back via causes; and arts and cultural remittances to their families enrichment. and communities.Type of Giving: Tend to donate to individuals and Have limited interest in organizations in immediate need rather providing unrestricted funds than making more formal planned to cover global efforts or gifts to open-ended funds and charities. overhead.Sources:http://carnegie.org/publications/carnegie-reporter/single/view/article/item/200/http://www.slideshare.net/GlobalGiving/globalgiving-diaspora-fundraising @LizNgonzi
  • 16. Myths about NGOs that you need to overcomeSource: http://www.webseoanalytics.com/blog/the-top-20-seo-myths-you-should-be-aware-of/ @LizNgonzi
  • 17. Overcoming the myths @LizNgonzi
  • 18. Where to engage the African DiasporaSource: http://www.mediabuyerplanner.com/entry/109112/social-media-cause-engagement-linked-for-african-americans-and-hispanics/ @LizNgonzi
  • 19. Where to engage the African DiasporaSource: http://www.thinkwithgoogle.com/insights/library/infographics/five-truths-of-the-digital-african-american-consumer/ @LizNgonzi
  • 20. Bonus: China has a strategy for Africa… what’s yours for China?Source: http://www.fastcompany.com/magazine/126/special-report-china-in-africa.html @LizNgonzi
  • 21. Asante Sana! ? @LizNgonzi
  • 22. Liz Ngonzi En33@NYU.edu / Ngonzi@Amazing-Taste.com @LizNgonzi +1 646.397.7782 SlideShare.net/ElizabethNgonzi Epsilen.com/en33