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Tech Savvy Fundraising in Cyber Space
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Tech Savvy Fundraising in Cyber Space


Tech Savvy Fundraising in Cyber Space …

Tech Savvy Fundraising in Cyber Space
Presented in Mombasa, Kenya during the Kenya Association of Fundraising Professionals' 19th Eastern Africa Resource Mobilization Workshop on December 5, 2012.

Published in Education
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  • 1. Tech Savvy: Fundraising in Cyber Space Presented by Liz Ngonzi Kenya Association of Fundraising Professionals:19th Eastern Africa Resource Mobilization Workshop Mombasa, Kenya | Dec. 5, 2012 @LizNgonzi
  • 2. About me: @LizNgonzi
  • 3. Goals Review an organization’s online ecosystem Understand how social media increase an organization’s online footprint. Discuss challenges your organization has faced with respect to managing its online presence. Understand the benefits and challenges associated with organization’s use of social media. Review a model for tech savvy fundraising in Cyber Space. Apply the teachings from the session to analyze the online presence of two local organizations. @LizNgonzi
  • 4. Your target supporters are quite active online
  • 5. Your organization’s online eco-system @LizNgonzi
  • 6. ?What sorts of challenges has your organization faced with respect managing its online presence? @LizNgonzi
  • 7. Opportunities Online• Provide for cost-effective ways to connect with donors.• Enable organizations to engage supporters at their own convenience.• Increase brand awareness by potential supporters.• Facilitate supporter fundraising from their own networks and in groups. @LizNgonzi
  • 8. Challenges Online• Leadership’s lack of knowledge of strategic importance to overall communications and fundraising strategies.• Organization’s comfort-level with existing channels.• Lack of resources to analyze social media effectiveness.• Limited resources dedicated to maintaining online presence. @LizNgonzi
  • 9. Case Study: Continually and creatively demonstrates transparency and reports impact of work. Makes Giving EASY! Delivers unified visual identity through all online channels. Tells its story in ways that provide compelling reasons for continued supporter engagement. Effectively uses multiple social media platforms / supporters to fundraise and create awareness. @LizNgonzi
  • 10. Demonstrates Transparency / Impact @LizNgonzi
  • 11. Demonstrates Transparency / Impact @LizNgonzi
  • 12. Provides Simple and SecureWays to Donate @LizNgonzi
  • 13. ProvidesSimple and Secure Ways to Donate @LizNgonzi
  • 14. Has a Unified Visual Identity AcrossPlatforms: Website Home Page @LizNgonzi
  • 15. Has a Unified Visual Identity AcrossPlatforms: Twitter @LizNgonzi
  • 16. Has a Unified Visual Identity AcrossPlatforms:Facebook @LizNgonzi
  • 17. Leverages Visual Storytelling to Compel Support
  • 18. Leverages Visual Storytelling to Compel Support
  • 19. Leverages Supporters’ Networks for Fundraising
  • 20. Leverages Supporters’ Networks for Awareness Creation
  • 21. Provides Virtual Opportunities for Supporters to Connect
  • 22. Live Case Study: Volunteer? @LizNgonzi
  • 23. Emerging Trends On the Horizon: Industry ConsolidationAsante Sana! to Re-think Competition andRequiring OrganizationsCollaboration ? @LizNgonzi
  • 24. SourcesContent / Image: Source:Donate Image http://wayneelsey.agroupmail.com/wp-content/uploads/2012/03/online-donation-photo.jpgSoccer Ball Goal http://4.bp.blogspot.com/- 0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over- sky.jpgIn 60 Seconds http://www.go-gulf.com/blog/60-secondsOnline Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpg http://4.bp.blogspot.com/- JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpgDetour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotionRock Climber http://www.financialfreedomtrail.com/finding-your-life-purpose.htmlGolden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106- a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and- employee-benefits.jpgCharity:Water http://www.charitywater.org/Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/Cornell Math http://tinyurl.com/7gngvznClassroomPhone Image http://gsnb.rutgers.edu/contact.php3
  • 25. LIZ NGONZI Pinterest.com/LizNgonzi Liz@LizNgonzi.com @LizNgonzi +1 732.208.3304 SlideShare.net/ElizabethNgonzi Epsilen.com/EN33 | LizNgonzi.com