Tech Savvy: Fundraising in           Cyber Space      Presented by Liz Ngonzi  Kenya Association of Fundraising Profession...
About me:            @LizNgonzi
Goals Review an organization’s online ecosystem Understand how social media increase an  organization’s online footprint...
Your target supporters are quite active online
Your organization’s online eco-system                                        @LizNgonzi
?What sorts of challenges has your organization faced with respect managing its online presence?                          ...
Opportunities Online• Provide for cost-effective ways to  connect with donors.• Enable organizations to engage  supporters...
Challenges Online• Leadership’s lack of knowledge of strategic  importance to overall communications and  fundraising stra...
Case Study: Continually and creatively demonstrates  transparency and reports impact of work. Makes Giving EASY! Delive...
Demonstrates Transparency / Impact                             @LizNgonzi
Demonstrates Transparency / Impact                             @LizNgonzi
Provides Simple  and SecureWays to Donate   @LizNgonzi
ProvidesSimple and  Secure Ways to  Donate @LizNgonzi
Has a Unified  Visual Identity AcrossPlatforms: Website  Home  Page  @LizNgonzi
Has a Unified  Visual Identity AcrossPlatforms:  Twitter   @LizNgonzi
Has a Unified  Visual Identity AcrossPlatforms:Facebook    @LizNgonzi
Leverages Visual Storytelling to Compel Support
Leverages Visual Storytelling to Compel Support
Leverages Supporters’ Networks for Fundraising
Leverages Supporters’ Networks for Awareness Creation
Provides Virtual Opportunities for Supporters to Connect
Live Case Study: Volunteer?                              @LizNgonzi
Emerging Trends On the Horizon: Industry ConsolidationAsante Sana! to Re-think Competition andRequiring OrganizationsColla...
SourcesContent / Image:   Source:Donate Image       http://wayneelsey.agroupmail.com/wp-content/uploads/2012/03/online-don...
LIZ NGONZI  Pinterest.com/LizNgonzi  Liz@LizNgonzi.com  @LizNgonzi  +1 732.208.3304  SlideShare.net/ElizabethNgonzi  Epsil...
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Tech Savvy Fundraising in Cyber Space

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Tech Savvy Fundraising in Cyber Space
Presented in Mombasa, Kenya during the Kenya Association of Fundraising Professionals' 19th Eastern Africa Resource Mobilization Workshop on December 5, 2012.

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Tech Savvy Fundraising in Cyber Space

  1. 1. Tech Savvy: Fundraising in Cyber Space Presented by Liz Ngonzi Kenya Association of Fundraising Professionals:19th Eastern Africa Resource Mobilization Workshop Mombasa, Kenya | Dec. 5, 2012 @LizNgonzi
  2. 2. About me: @LizNgonzi
  3. 3. Goals Review an organization’s online ecosystem Understand how social media increase an organization’s online footprint. Discuss challenges your organization has faced with respect to managing its online presence. Understand the benefits and challenges associated with organization’s use of social media. Review a model for tech savvy fundraising in Cyber Space. Apply the teachings from the session to analyze the online presence of two local organizations. @LizNgonzi
  4. 4. Your target supporters are quite active online
  5. 5. Your organization’s online eco-system @LizNgonzi
  6. 6. ?What sorts of challenges has your organization faced with respect managing its online presence? @LizNgonzi
  7. 7. Opportunities Online• Provide for cost-effective ways to connect with donors.• Enable organizations to engage supporters at their own convenience.• Increase brand awareness by potential supporters.• Facilitate supporter fundraising from their own networks and in groups. @LizNgonzi
  8. 8. Challenges Online• Leadership’s lack of knowledge of strategic importance to overall communications and fundraising strategies.• Organization’s comfort-level with existing channels.• Lack of resources to analyze social media effectiveness.• Limited resources dedicated to maintaining online presence. @LizNgonzi
  9. 9. Case Study: Continually and creatively demonstrates transparency and reports impact of work. Makes Giving EASY! Delivers unified visual identity through all online channels. Tells its story in ways that provide compelling reasons for continued supporter engagement. Effectively uses multiple social media platforms / supporters to fundraise and create awareness. @LizNgonzi
  10. 10. Demonstrates Transparency / Impact @LizNgonzi
  11. 11. Demonstrates Transparency / Impact @LizNgonzi
  12. 12. Provides Simple and SecureWays to Donate @LizNgonzi
  13. 13. ProvidesSimple and Secure Ways to Donate @LizNgonzi
  14. 14. Has a Unified Visual Identity AcrossPlatforms: Website Home Page @LizNgonzi
  15. 15. Has a Unified Visual Identity AcrossPlatforms: Twitter @LizNgonzi
  16. 16. Has a Unified Visual Identity AcrossPlatforms:Facebook @LizNgonzi
  17. 17. Leverages Visual Storytelling to Compel Support
  18. 18. Leverages Visual Storytelling to Compel Support
  19. 19. Leverages Supporters’ Networks for Fundraising
  20. 20. Leverages Supporters’ Networks for Awareness Creation
  21. 21. Provides Virtual Opportunities for Supporters to Connect
  22. 22. Live Case Study: Volunteer? @LizNgonzi
  23. 23. Emerging Trends On the Horizon: Industry ConsolidationAsante Sana! to Re-think Competition andRequiring OrganizationsCollaboration ? @LizNgonzi
  24. 24. SourcesContent / Image: Source:Donate Image http://wayneelsey.agroupmail.com/wp-content/uploads/2012/03/online-donation-photo.jpgSoccer Ball Goal http://4.bp.blogspot.com/- 0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over- sky.jpgIn 60 Seconds http://www.go-gulf.com/blog/60-secondsOnline Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpg http://4.bp.blogspot.com/- JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpgDetour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotionRock Climber http://www.financialfreedomtrail.com/finding-your-life-purpose.htmlGolden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106- a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and- employee-benefits.jpgCharity:Water http://www.charitywater.org/Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/Cornell Math http://tinyurl.com/7gngvznClassroomPhone Image http://gsnb.rutgers.edu/contact.php3
  25. 25. LIZ NGONZI Pinterest.com/LizNgonzi Liz@LizNgonzi.com @LizNgonzi +1 732.208.3304 SlideShare.net/ElizabethNgonzi Epsilen.com/EN33 | LizNgonzi.com
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