Trends and Strategies: Online & MobileFundraisingFriday, 6 may 201110:30AM – 12:00PM<br />Southern Africa Institute for Fu...
Session Outline<br />General Trends: Enabling Factors 	20 Minutes<br />Case Study: Charity: Water		40 Minutes<br />Summary...
General Trends: Enabling Factors<br />Global Online Shopping Prevalence<br />Mobile and Online Internet Penetration in Afr...
Internet Penetration in Africa Infograghic Source :Afrographique.Tumblr.com<br />
Global Online Shopping Trends<br />Infographic Source: <br />www.lbazaar.com<br />
South Africa Mobile Internet<br />Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s  Report “The...
South Africa Mobile Internet<br />Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s  Report “The...
South Africa Mobile Internet<br />Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s  Report “The...
Mobile Video<br />Infographic Source:<br />www.Zoopy.Com<br />
Mobile Video<br />Infographic Source:<br /> www.Zoopy.Com<br />
Disaster Fundraising Infographic  Source: www.Good.IS<br />
Breakdown of Online Donations - Source: Network For Good Online Giving Index 2010<br />
Online Auction Source<br />www.bidorbuy.co.za<br />
Multiplatform Supporter Engagement Case Study:  Charity: Water<br />Delivers Unified Visual Identity through all Marketing...
Charity: Water Website: <br />www.charitywater.org<br />
Charity: Water Project Impact<br />Map: <br />www.charitywater.org<br />
Charity: Water<br />Donation<br />Page: <br />www.charitywater.org<br />
Charity: Water Store: <br />www. Charitywater.org/store<br />
Charity: Water MEDIA SITE: <br />www. Charitywater.org/media<br />
Charity: Water Twestival Page: <br />www.charitywater.org/twestival/<br />
Charity: Water Twitter Page: <br />www.twitter.com/charitywater<br />
Charity: Water Facebook Group: <br />www.facebook.com<br />
Charity: Water YouTube Channel: <br />www.youtube.com/charitywater<br />
Charity: Water Use of Mobile Tablet to Fundraise: <br />www.apple.com<br />
Square Mobile Payment Solution: <br />https://squareup.com/<br />
Summary:<br />Creativity is King<br />Commercialization is Necessary<br />Collaboration is Essential<br />Credibility is A...
Contact Details for Liz Ngonzi<br />Email: Ngonzi@Amazing-Taste.Com<br />Amazing Taste Website: www.Amazing-Taste.Com<br /...
SAIF2011 Fundraising Trends Presentation
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SAIF2011 Fundraising Trends Presentation

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- General Trends: Enabling Factors
- Case Study: Charity: Water

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Transcript of "SAIF2011 Fundraising Trends Presentation"

  1. 1. Trends and Strategies: Online & MobileFundraisingFriday, 6 may 201110:30AM – 12:00PM<br />Southern Africa Institute for Fundraising 10th Biennial Convention<br />Presented by Liz Ngonzi<br />Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved<br />
  2. 2. Session Outline<br />General Trends: Enabling Factors 20 Minutes<br />Case Study: Charity: Water 40 Minutes<br />Summary / Questions 30 Minutes<br />Contact Details N/A<br />
  3. 3. General Trends: Enabling Factors<br />Global Online Shopping Prevalence<br />Mobile and Online Internet Penetration in Africa<br />Global Smart Phone and Mobile Internet Penetration<br />Mobile Video Adoption Rates in South Africa<br />Increased Global Giving Driven by International Disasters<br />Growth of Giving through Charity Portals<br />Increased Transparency of Online Auctions Driven by New Laws in South Africa<br />
  4. 4. Internet Penetration in Africa Infograghic Source :Afrographique.Tumblr.com<br />
  5. 5. Global Online Shopping Trends<br />Infographic Source: <br />www.lbazaar.com<br />
  6. 6. South Africa Mobile Internet<br />Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in South Africa 2010”<br />
  7. 7. South Africa Mobile Internet<br />Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in South Africa 2010”<br />
  8. 8. South Africa Mobile Internet<br />Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in South Africa 2010”<br />
  9. 9. Mobile Video<br />Infographic Source:<br />www.Zoopy.Com<br />
  10. 10. Mobile Video<br />Infographic Source:<br /> www.Zoopy.Com<br />
  11. 11. Disaster Fundraising Infographic Source: www.Good.IS<br />
  12. 12. Breakdown of Online Donations - Source: Network For Good Online Giving Index 2010<br />
  13. 13. Online Auction Source<br />www.bidorbuy.co.za<br />
  14. 14. Multiplatform Supporter Engagement Case Study: Charity: Water<br />Delivers Unified Visual Identity through all Marketing Channels<br />Provides Compelling Reasons for Continued Supporter Engagement<br />Effectively uses Social Media to Fundraise and Create Awareness<br />Continually and Creatively Reports Impact of Work<br />Generates Income Beyond Donations<br />Leverages Mobile Technology to Market and Raise Funds<br />Constantly Innovates to Remain Ahead of “The Competition”<br />
  15. 15. Charity: Water Video: <br />www.charitywater.org<br />
  16. 16. Charity: Water Website: <br />www.charitywater.org<br />
  17. 17. Charity: Water Project Impact<br />Map: <br />www.charitywater.org<br />
  18. 18. Charity: Water<br />Donation<br />Page: <br />www.charitywater.org<br />
  19. 19. Charity: Water Store: <br />www. Charitywater.org/store<br />
  20. 20. Charity: Water MEDIA SITE: <br />www. Charitywater.org/media<br />
  21. 21. Charity: Water Twestival Page: <br />www.charitywater.org/twestival/<br />
  22. 22. Charity: Water Twitter Page: <br />www.twitter.com/charitywater<br />
  23. 23. Charity: Water Facebook Group: <br />www.facebook.com<br />
  24. 24. Charity: Water YouTube Channel: <br />www.youtube.com/charitywater<br />
  25. 25. Charity: Water Use of Mobile Tablet to Fundraise: <br />www.apple.com<br />
  26. 26. Square Mobile Payment Solution: <br />https://squareup.com/<br />
  27. 27. Summary:<br />Creativity is King<br />Commercialization is Necessary<br />Collaboration is Essential<br />Credibility is Absolute<br />Calculating Supporter Lifetime-Value is Key<br />Remember That Your Cause is Optional Unless You Continually Provide Compelling Reasons for Donor support<br />Questions?<br />
  28. 28. Contact Details for Liz Ngonzi<br />Email: Ngonzi@Amazing-Taste.Com<br />Amazing Taste Website: www.Amazing-Taste.Com<br />Website for My NYU Courses: www.Epsilen.com/EN33<br />Office: +1 973.327.4225<br />Mobile: +1 732.208.3304<br />Skype: Ngonzien1<br />Twitter: @LizNgonzi<br />Facebook Group: Online & Mobile Supporter Engagement Strategies for Nonprofits<br />

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