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SAIF2011 Email and Social Media Presentation

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- Your NGO’s List Acquisition Strategies …

- Your NGO’s List Acquisition Strategies
- Email Trends/ Best Practices / Pitfalls
- Your NGO’s Social Media Strategy
- Social Media Benefits / Challenges
- Topsy Foundation Case Example

More information about Liz Ngonzi: http://lizngonzi.squarespace.com/

Published in: Education, Business, Technology

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  • 1. Getting the Most from Email & Multi-Platform Social MediaThursday, 5 May 2011 10:30AM – 12:00PM
    Southern Africa Institute for Fundraising 10th Biennial Convention
    Presented by Liz Ngonzi
    Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
  • 2. Session Outline
    Your NGO’s List Acquisition Strategies10 Minutes
    Email Trends/ Best Practices / Pitfalls 20 Minutes
    Your NGO’s Social Media Strategy 10 Minutes
    Social Media Benefits / Challenges15 Minutes
    Topsy Foundation Case Example30 Minutes
    Liz Ngonzi Contact Details N/A
  • 3. Your NGO’s List Acquisition Strategies: How Effective Are They?
    How Are Email Addresses and Mobile Numbers Collected?
    Are You Able to Conduct Targeted Mailings?
    Which Supporter Mailings are Done Via Email or Mobile Phone?
    Do You Track Email and/or Mobile Phone Response Rates?
    Who is Responsible for Maintaining Email and Mobile Phone Number Databases?
  • 4. Website Trends:SOURCE - Afrographique.Tumblr.com
  • 5. NGO’s Reasons for Communicating
    Supporter
    NGO
    Venn Diagram by Big Duck 
    Source: http://myvisualvoice.com/blog
  • 6. Social Media Information Flow: Developing Your NGO’s Email and Mobile Databases
  • 7. Email Marketing Infographic Source:Flowtown
  • 8. Email Marketing Infographic Source:Flowtown
  • 9. Email: Best Practices
    Consistent Use of NGO Graphics and Messaging Reinforces Branding
    Compelling Subject Heading & Mailing from Credible Address Increase Likelihood of Opening
    Personalization Increases Likelihood of Reading and Action
    Email Body Presents Opportunity to Emotionally Engage Supporter
    Specific Calls to Action Facilitate Supporter Response
  • 10. Email: Pitfalls to Avoid
    Mailing Without Permission or Opt-out Options
    Inadvertently Revealing Email Addresses When Conducting Group Mailings
    Email Absorption into Spam Box
    Misspellings and Punctuation Errors
    Overwhelming Recipient with Too Much Information
    Lack of Orchestrated Approach to Mailings
  • 11. Website Trends:SOURCE - Afrographique.Tumblr.com
  • 12. Social Media: Benefits
    Enable Existing Supporter to Interact with NGO at Their Convenience
    Increase Footprint of NGO’s Brand to Facilitate Discovery by Potential Supporters
    Facilitate Donations Whenever and Wherever Donors Want to Make Them
    Leverage Increasing Trends Toward Online Donor Networks
  • 13. Social Media: Challenges
    NGO’s Run by Individuals Lacking Knowledge About Strategic Importance of Social Media to Marketing / Fundraising Activities
    Comfort-level with Existing Channels
    Lack of Resources to Analyze Social Media Effectiveness
    Limited Resources Dedicated to Maintaining Social Media Channels
  • 14. Social Media Information Flow: Driving Traffic to Your NGO’s Website
  • 15. Social Media Information Flow: Driving Traffic to Topsy Foundation’s Website
  • 16. Topy Foundation Website: www.topsy.org.za
  • 17. TOPSY ON FACEBOOK
  • 18. Topsy Foundation YouTube Channel
  • 19. TOPSY ON WIKIPEDIA
  • 20. TOPSY ON TWITTER
  • 21. Charity Portal
  • 22. Charity portal on Facebook
  • 23. Topy ON CHARITY PORTAL
  • 24. Topsy Foundation Donation Confirmation
    Website: http://www.topsy.org.za/
  • 25. Contact Details for Liz Ngonzi
    Email: Ngonzi@Amazing-Taste.Com
    Amazing Taste Website: www.Amazing-Taste.Com
    Website for My NYU Courses: www.Epsilen.com/EN33
    Office: +1 973.327.4225
    Mobile: +1 732.208.3304
    Skype: Ngonzien1
    Twitter: @LizNgonzi
    Facebook Group: Online & Mobile Supporter Engagement Strategies for Nonprofits