SAIF Email Social Media Slide Share


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Presented to Nonprofit Organization Delegates of the Southern Africa Institute of Fundraising 10th Biennial Convention (May 3-6, 2011)

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SAIF Email Social Media Slide Share

  1. 1. Getting the Most from Email & Multi-Platform Social MediaThursday, 5 May 2011 10:30AM – 12:00PM<br />Southern Africa Institute for Fundraising 10th Biennial Convention<br />Presented by Liz Ngonzi<br />Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved<br />
  2. 2. Session Outline<br />Your NGO’s List Acquisition Strategies 10 Minutes<br />Email Trends/ Best Practices / Pitfalls 20 Minutes<br />Your NGO’s Social Media Strategy 10 Minutes<br />Social Media Benefits / Challenges 15 Minutes<br />Topsy Foundation Case Example 30 Minutes<br />Liz Ngonzi Contact Details N/A<br />
  3. 3. Your NGO’s List Acquisition Strategies: How Effective Are They?<br />How Are Email Addresses and Mobile Numbers Collected?<br />Are You Able to Conduct Targeted Mailings?<br />Which Supporter Mailings are Done Via Email or Mobile Phone?<br />Do You Track Email and/or Mobile Phone Response Rates?<br />Who is Responsible for Maintaining Email and Mobile Phone Number Databases?<br />
  4. 4. Website Trends:SOURCE -<br />
  5. 5. NGO’s Reasons for Communicating<br />Supporter<br />NGO<br />Venn Diagram by Big Duck <br />Source:<br />
  6. 6. Social Media Information Flow: Developing Your NGO’s Email and Mobile Databases<br />
  7. 7. Email Marketing Infographic Source:Flowtown<br />
  8. 8. Email Marketing Infographic Source:Flowtown<br />
  9. 9. Email: Best Practices<br />Consistent Use of NGO Graphics and Messaging Reinforces Branding<br />Compelling Subject Heading & Mailing from Credible Address Increase Likelihood of Opening<br />Personalization Increases Likelihood of Reading and Action<br />Email Body Presents Opportunity to Emotionally Engage Supporter<br />Specific Calls to Action Facilitate Supporter Response<br />
  10. 10. Email: Pitfalls to Avoid<br />Mailing Without Permission or Opt-out Options<br />Inadvertently Revealing Email Addresses When Conducting Group Mailings<br />Email Absorption into Spam Box<br />Misspellings and Punctuation Errors<br />Overwhelming Recipient with Too Much Information<br />Lack of Orchestrated Approach to Mailings<br />
  11. 11. Website Trends:SOURCE -<br />
  12. 12. Social Media: Benefits<br />Enable Existing Supporter to Interact with NGO at Their Convenience<br />Increase Footprint of NGO’s Brand to Facilitate Discovery by Potential Supporters<br />Facilitate Donations Whenever and Wherever Donors Want to Make Them<br />Leverage Increasing Trends Toward Online Donor Networks<br />
  13. 13. Social Media: Challenges<br />NGO’s Run by Individuals Lacking Knowledge About Strategic Importance of Social Media to Marketing / Fundraising Activities<br />Comfort-level with Existing Channels<br />Lack of Resources to Analyze Social Media Effectiveness<br />Limited Resources Dedicated to Maintaining Social Media Channels<br />
  14. 14. Social Media Information Flow: Driving Traffic to Your NGO’s Website<br />
  15. 15. Social Media Information Flow: Driving Traffic to Topsy Foundation’s Website<br />
  16. 16. Topy Foundation Website:<br />
  17. 17. TOPSY ON FACEBOOK<br />
  18. 18. Topsy Foundation YouTube Channel<br />
  19. 19. TOPSY ON WIKIPEDIA<br />
  20. 20. TOPSY ON TWITTER<br />
  21. 21. Charity Portal<br />
  22. 22. Charity portal on Facebook<br />
  23. 23. Topy ON CHARITY PORTAL<br />
  24. 24. Topsy Foundation Donation Confirmation<br />Website:<br />
  25. 25. Contact Details for Liz Ngonzi<br />Email: Ngonzi@Amazing-Taste.Com<br />Amazing Taste Website: www.Amazing-Taste.Com<br />Website for My NYU Courses:<br />Office: +1 973.327.4225<br />Mobile: +1 732.208.3304<br />Skype: Ngonzien1<br />Twitter: @LizNgonzi<br />Facebook Group: Online & Mobile Supporter Engagement Strategies for Nonprofits<br />