How 1,500 Tweets About The Secretary’s  Second Global Diaspora Forum Reached Millions...
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How 1,500 Tweets About The Secretary’s Second Global Diaspora Forum Reached Millions...

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An analysis by Elizabeth Ngonzi of 1,500 tweets generated by The Secretary's Second Global Diaspora Forum in Washington, D.C., Jul 25-26, 2012.

An analysis by Elizabeth Ngonzi of 1,500 tweets generated by The Secretary's Second Global Diaspora Forum in Washington, D.C., Jul 25-26, 2012.

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    How 1,500 Tweets About The Secretary’s  Second Global Diaspora Forum Reached Millions... How 1,500 Tweets About The Secretary’s Second Global Diaspora Forum Reached Millions... Presentation Transcript

    • HOW 1,500 TWEETS ABOUT THE SECRETARY’SSECOND GLOBAL DIASPORA FORUM REACHED MILLIONS… By @LizNgonzi
    • About The Secretary‟s Second Global Diaspora Forum“The Global Diaspora Forum is an annual celebration of America‟s diasporacommunities. The gathering challenges diaspora communities to create newpartnerships with the private sector, civil society, and public institutions in order to maketheir engagements with their countries of origin or ancestry effective, scalable, andsustainable.” (Content Source: 2012 GDF Briefer)
    • The Secretary‟s Second Global Diaspora Forum –500 Diaspora Participants From Around The Globe:  Leaders of diaspora communities  U.S. government officials  Private sector stakeholders  Representatives of international institutions  Foundation executives  Academic experts  Members of nonprofit organizations Content Source: GDF 2012 Briefer Forum Agenda
    • Topics:How new technology can empower and increase Diaspora:• Philanthropy• Social Entrepreneurship• Volunteerism• Social InnovationGoals for Participants:• Discuss how to build new partnerships• Share experiences and best practices• Develop new ways to build bridges between Diaspora communities and their countries of settlement and origin. Content Source: GDF 2012 Briefer
    • Forum Summary: Click Here
    • Three “C”s I Sought and Gained From The Secretary‟s Second Global Diaspora Forum:1. Connections2. Collaboration3. Content
    • Summary of The Secretary‟s Second Global Diaspora Forum Twitter Analysis ResultsReach of Tweets: 1,541,682Impressions Generated: 11,898,096Total Number of Tweets: 1,500Contributors (Tweeters): 402Activity Period: Number of TweetsJuly 25, 2012: 929July 26, 2012: 485July 27, 2012: 86Tweet Types: Count:Regular Tweets: 817Replies to Tweets: 127Retweets: 556
    • The Secretary‟s Second Global Diaspora Forum: Twitter Content HighlightsKey: Size of Word = Frequency of Use in Tweets | Number of Tweets Analyzed = 1,500
    • The Secretary‟s Second Global Diaspora Forum: Top 20 Overall Twitter ContributorsRanking Twitter Handle # of Tweets # of Mentions # of Retweets # of Impressions 1 @Ashoka 14 96 30 5,126,646 2 @StateDept 10 119 44 3,065,420 3 @USAID 10 125 28 1,661,200 4 @echoinggreen 1 2 0 403,208 5 @ChristineMiller 2 2 0 188,208 6 Arturo_Sarukhan 2 11 7 169,468 7 @DiasporaIdea 177 179 40 67,146 8 @MigrationPolicy 26 31 0 63,375 9 @NoreenBowden 30 14 9 52,627 10 @eJournal_USA 2 3 1 49,506 11 @Rajeev_NL 1 0 0 44,470 12 @Microlinks 20 2 0 41,276 13 @faithmight 6 1 1 34,758 14 @alb68 102 20 13 32,232 15 @usembbrussels 5 0 0 30,745 16 @hadjibeye 15 2 1 29,790 17 @Semhar 6 57 0 29,310 18 @LizNgonzi 18 15 8 26,520 19 @CONX 7 15 3 25,893 20 @USAdarFarsi 2 1 1 23,010 Source: Tweet Reach Report
    • The Secretary‟s Second Global Diaspora Forum: Top 20 Tweeters by Number of TweetsRanking Twitter Handle # of Tweets 1 @DiasporaIdea 177 2 @alb68 102 3 @SuGrv 77 4 @MarlonAHill 50 5 @DiasporasMSP 47 6 @AspenMEP 40 7 @NoreenBowden 30 8 @MigrationPolicy 26 9 @moefeliu 26 10 @US_PNB 24 11 @SelenUcak 22 12 @Microlinks 20 13 @jjingob2535 19 14 @innovgen 19 15 @LizNgonzi 18 16 @ATibeso 18 17 @hadjibeye 15 18 @Ashoka 14 19 @GPIAtState 14 20 @KrisAtState 14 Source: Tweet Reach Report
    • The Secretary‟s Second Global Diaspora Forum: Top 20 Tweeters Mentioned By OthersRanking Twitter Handle Mentions 1 @DiasporaIdea 179 2 @USAID 125 3 @StateDept 119 4 @Ashoka 96 5 @DiasporaAtState 92 6 @DiasporasMSP 90 7 @TSonenshine 77 8 @Semhar 57 9 @MauraAtUSAID 50 10 @KrisAtState 47 11 @GPIAtState 42 12 @MarlonAHill 36 13 @SuGrv 32 14 @MigrationPolicy 31 15 @katleenfelix 25 16 @cjhartnett 24 17 @dwordsworth 23 18 @alb68 20 19 @DAWNInc 18 20 @LizNgonzi 15 Source: Tweet Reach Report
    • The Secretary‟s Second Global Diaspora Forum: Top 20 Tweeters Retweeted By Others Ranking Twitter Handle # of Retweets 1 @StateDept 44 2 @DiasporaIdea 40 3 @Ashoka 30 4 @USAID 28 5 @MarlonAHill 28 6 @SuGrv 22 7 @DiasporasMSP 17 8 @alb68 13 9 @SelenUcak 10 10 @NoreenBowden 9 11 @LizNgonzi 8 12 @GPIAtState 8 13 @KrisAtState 8 14 @STASatState 8 15 @Arturo_Sarukhan 7 16 @US_PNB 7 17 @MauraAtUSAID 7 18 @TSonenshine 5 18 @DiasporaAtState 4 20 @FollowTurkey 4 Source: Tweet Reach Report
    • The Secretary‟s Second Global Diaspora Forum: Top 20 Generators of ImpressionsRanking Twitter Handle # of Impressions 1 @Ashoka 5,126,646 2 @StateDept 3,065,420 3 @USAID 1,661,200 4 @echoinggreen 403,208 5 @ChristineMiller 188,208 6 @Arturo_Sarukhan 169,468 7 @DiasporaIdea 67,146 8 @MigrationPolicy 63,375 9 @NoreenBowden 52,627 10 @eJournal_USA 49,506 11 @Rajeev_NL 44,470 12 @Microlinks 41,276 13 @faithmight 34,758 14 @alb68 32,232 15 @usembbrussels 30,745 16 @hadjibeye 29,790 17 @Semhar 29,310 18 @LizNgonzi 26,520 19 @CONX 25,893 20 @USAdarFarsi 23,010 Source: Tweet Reach Report
    • POPULAR GEOGRAPHIES
    • The Secretary‟s Second Global Diaspora Forum: “Africa” Tweet ContentKey: Size of Word = Frequency of Use in “Africa” Tweets | Number of Tweets Analyzed = 40
    • The Secretary‟s Second Global Diaspora Forum: “Asia” Tweet ContentKey: Size of Word = Frequency of Use in “Asia” Tweets | Number of Tweets Analyzed = 5
    • The Secretary‟s Second Global Diaspora Forum: “Caribbean” Tweet TopicsKey: Size of Word = Frequency of Use in “Caribbean” Tweets | Number of Tweets Analyzed = 6
    • The Secretary‟s Second Global Diaspora Forum: “Europe” Tweet ContentKey: Size of Word = Frequency of Use in “Europe” Tweets | Number of Tweets Analyzed = 3
    • The Secretary‟s Second Global Diaspora Forum: “Latin America” Tweet ContentKey: Size of Word = Frequency of Use in “Latin America” Tweets | Number of Tweets Analyzed = 28
    • POPULAR TOPICS
    • The Secretary‟s Second Global Diaspora Forum: “Economic Development” Tweet ContentKey: Size of Word = Frequency of Use in “Economic Development” Tweets | Number of Tweets Analyzed = 8
    • The Secretary‟s Second Global Diaspora Forum: “Mentor” Tweet ContentKey: Size of Word = Frequency of Use in “Mentor” Tweets | Number of Tweets Analyzed = 6
    • The Secretary‟s Second Global Diaspora Forum: “Mobile Money” Tweet ContentKey: Size of Word = Frequency of Use in “Mobile Money” Tweets | Number of Tweets Analyzed = 31
    • The Secretary‟s Second Global Diaspora Forum: “Philanthropy” Tweet ContentKey: Size of Word = Frequency of Use in “Philanthropy” Tweets | Number of Tweets Analyzed = 81
    • The Secretary‟s Second Global Diaspora Forum: “SocEnt” (Social Entrepreneurship) Tweet ContentKey: Size of Word = Frequency of Use in “SOCENT” Tweets | Number of Tweets Analyzed = 15
    • The Secretary‟s Second Global Diaspora Forum: “Volunteer” Tweet ContentKey: Size of Word = Frequency of Use in “Volunteer” Tweets | Number of Tweets Analyzed = 18
    • Methodology:• Generated a Premium Tweetreach Report (on 7/27/12) using The Secretary‟s Second Global Diaspora Forum Twitter Hashtag: #GDF2012• Exported the Report to Excel and Conducted Analysis on: • Top Tweeters to Determine Frequency, Reach and Amplification of Their Tweets. • For ease of reading, results were presented in Table format and any pertinent information, highlighted in red. • Frequency of Mentions of Names of Geographic Regions (selected based on Forum agenda regional foci: Africa, Asia, Caribbean, Europe and Latin America). • Frequency of Mentions of Specific Topic Names (selected based on Forum agenda themes: Economic Development, Mentor, Mobile Money, Philanthropy, SocEnt (Social Entrepreneurship), and Volunteer. • For ease of reading, Tweet results were inputted into Wordle and presented in “word cloud” format. • “RT” and Twitter Hashtag: “#GDF2012” were excluded from the Wordle analysis, given their frequency of use, relatively lack of importance in this analysis and their potential to overshadow other more pertinent words.
    • Glossary of Key Terms:• Impression: “Currently, there is no way to know whether or not a particular user has actually read a particular Tweet. When we [Tweetreach] say "impression", we mean that a Tweet has been delivered to the Twitter stream of a particular account. Not everyone who receives a tweet will read it.”• Mention: “Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention". Also refers to Tweets in which your username was included.”• “Retweet (verb) To retweet, retweeting, retweeted. The act of forwarding another users Tweet to all of your followers.”• Tweet (noun) A message posted via Twitter containing 140 characters or fewer.• “TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors ”• “Wordle is a toy for generating „word clouds‟ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”
    • Sources Slide #: Logo / Photo / Video:1: Global Diaspora Forum Logo: 2012 GDF Briefer | Twitter Icon: http://www.iconfinder.com/icondetails/10958/128/twitter_icon2: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/Global-Diaspora-Forum-2012.jpg3: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/7661957976_c27cd17c22_k.jpg4: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/Global-Diaspora-Forum-2012.jpg5: Forum Summary Photo and Content : http://diasporaalliance.org/featured/global-diaspora-forum/6: Photo: Liz Ngonzi (Liz Ngonzi with Thomas Debass, Global Partnership Initiative, U.S. Department of State)7: Twitter Bird Icon: https://twitter.com/logo14: World Map Image: http://igl-inc.com/dotnetnuke/images/black_on_white_world_map.gif20: • Global Giving Logo: http://www.globalgiving.org/img/logos/gg_horizontal_color.jpg • Ashoka Logo: http://www.ashoka.org/sites/all/themes/ustheme/logo.png | • OPIC Logo: https://www2.opic.gov/images/logo.gif • Western Union Mobile Money Logo: https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcRv3HKssulivcFQ- QFjK82Paj1cgFf5OJa9mKhrMbrC6Sn7R0HeYw • MentorCloud Logo: http://www.mentorcloud.com/wp-content/themes/theme1547/images/logo.png27 & 28: Photo: http://www.blogging4jobs.com/business/resources-for-hr-recruiting-on-social-media/29: Photo: http://tinyurl.com/7gngvzn30: International Diaspora Engagement Alliance Logo: http://diasporaalliance.org/wp- content/themes/IdEA/images/logo_color_02.png31: Photo: http://tinyurl.com/7gngvzn
    • Engage WithAmerica‟s Diaspora Communities: http://diasporaalliance.org/
    • Liz Ngonzi‟s Contact Details Educator / Entrepreneur / Speaker• Speaking / Consulting Website: LizNgonzi.com• New York University Courses Website: epsilen.com/en33• Presentations Website: www.slideshare.net/ElizabethNgonzi• Email: EN33@NYU.edu• Mobile: 732.208.3304• Twitter: @LizNgonzi