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Cornell University School of Hotel          Administration             HA 4340   Catering and Special Events       Managem...
About Liz Ngonzi
Today’s learning objectives:  • Provide you with an edge during the    interview and internship experience by:    1. Expos...
Realities of the world in which you operate:
Event lifecycle:                                Evaluate /  Plan        Market   Manage    Report /                       ...
Event lifecycle: planning
Event lifecycle: planning
Event lifecycle: marketing
Event lifecycle: onsite management
Event lifecycle: evaluating, reporting & marketing
Event lifecycle: evaluating, reporting & marketing
Event lifecycle: tools overview                     Market:                          Evaluate /                           ...
Events 3.0 marketing case study: CALC                     How Cornell                      successfully                   ...
Events 3.0: email marketing
Events 3.0: website marketing
Events 3.0: social media marketing
Events 3.0: mobile app
Events 3.0: mobile app
Events 3.0: post-event social media marketing
Events 3.0: post-event social media marketing
Events 3.0: post/pre-event website marketing
Events 3.0: pre-event marketing
Just for fun…guess who I “ran into” during CACL?
What are digital footprints? • Google search results • Facebook profile • LinkedIn profile • Pinterest profile • Online vi...
Impact of your digital footprints: • Permanently available • One of the first places institutions /   people go to verify ...
Top 10 ways to manage Your digital footprint:1.  Search for your name / aliases on Google to see what’s out there.2.  Setu...
Tools to help curate your online brand
Create a dashboard from which your digital brand can be accessed
Tell your story visually
Develop your voice as a thought leader
Develop your voice as a thought leader
Curate your email account signature
?
Liz Ngonzi  ENN1@Cornell.edu  @LizNgonzi  732.208.3304  SlideShare.net/ElizabethNgonzi  Amazing-Taste.com  Epsilen.com/EN33
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Cornell University School of Hotel Administration Lecture: Events 3.0

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Presented to Catering and Special Events course students on October 13, 2012

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Transcript of "Cornell University School of Hotel Administration Lecture: Events 3.0"

  1. 1. Cornell University School of Hotel Administration HA 4340 Catering and Special Events Management CourseEvents 3.0Presented by Liz Ngonzi, MMH ’98Founder / CEO Amazing Taste, LLCOctober 15th, 2012 @LizNgonzi
  2. 2. About Liz Ngonzi
  3. 3. Today’s learning objectives: • Provide you with an edge during the interview and internship experience by: 1. Exposing you to the event lifecycle, activities and tools that will enable you to better manage and market events. 2. Sharing case examples of two Cornell events that effectively used an integrated online tools to engage alumni and industry leaders. 3. Teaching you how to manage your digital footprints by curating your online brand.
  4. 4. Realities of the world in which you operate:
  5. 5. Event lifecycle: Evaluate / Plan Market Manage Report / Market
  6. 6. Event lifecycle: planning
  7. 7. Event lifecycle: planning
  8. 8. Event lifecycle: marketing
  9. 9. Event lifecycle: onsite management
  10. 10. Event lifecycle: evaluating, reporting & marketing
  11. 11. Event lifecycle: evaluating, reporting & marketing
  12. 12. Event lifecycle: tools overview Market: Evaluate / Manage: Plan: Report / - Contact - MS Office Market:- MS Office Mgmt. S/W - Email - Survey S/W- CVENT - Social Media - CVENT - Social Media- Planning App - Mobile App - Social Media - Contact- Social Media - Printed Mgmt. S/W Materials - Mobile App- BEO - Printed - Printed Materials Materials
  13. 13. Events 3.0 marketing case study: CALC How Cornell successfully attracted 900 alumni leaders to a conference in Washington, D.C.
  14. 14. Events 3.0: email marketing
  15. 15. Events 3.0: website marketing
  16. 16. Events 3.0: social media marketing
  17. 17. Events 3.0: mobile app
  18. 18. Events 3.0: mobile app
  19. 19. Events 3.0: post-event social media marketing
  20. 20. Events 3.0: post-event social media marketing
  21. 21. Events 3.0: post/pre-event website marketing
  22. 22. Events 3.0: pre-event marketing
  23. 23. Just for fun…guess who I “ran into” during CACL?
  24. 24. What are digital footprints? • Google search results • Facebook profile • LinkedIn profile • Pinterest profile • Online videos / photos • Comments on articles / blogs / websites content • Online purchases • Email • Text messages
  25. 25. Impact of your digital footprints: • Permanently available • One of the first places institutions / people go to verify information and learn more about you • Fairly easy to access • Can hurt / improve your reputation
  26. 26. Top 10 ways to manage Your digital footprint:1. Search for your name / aliases on Google to see what’s out there.2. Setup a Google alert to inform you when your name shows up in a new search.3. Remove anything that can hurt you on Facebook and check the privacy settings on your account.4. Think before you comment on or “like” anything online.5. Avoid posting anything online that you wouldn’t want those who you respect to see.6. Don’t text anything you will be embarrassed about tomorrow.7. Be careful about the people with whom you associate online.8. Post positive information about yourself.9. Setup an email address that’s your first and last name only and create a signature that people can use easily to contact you.10. Make sure that your outgoing voicemail message is clear and doesn’t confuse callers.
  27. 27. Tools to help curate your online brand
  28. 28. Create a dashboard from which your digital brand can be accessed
  29. 29. Tell your story visually
  30. 30. Develop your voice as a thought leader
  31. 31. Develop your voice as a thought leader
  32. 32. Curate your email account signature
  33. 33. ?
  34. 34. Liz Ngonzi ENN1@Cornell.edu @LizNgonzi 732.208.3304 SlideShare.net/ElizabethNgonzi Amazing-Taste.com Epsilen.com/EN33
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