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Cornell University School of Hotel Administration Lecture: Events 3.0

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Presented to Catering and Special Events course students on October 13, 2012

Presented to Catering and Special Events course students on October 13, 2012

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  • 1. Cornell University School of Hotel Administration HA 4340 Catering and Special Events Management CourseEvents 3.0Presented by Liz Ngonzi, MMH ’98Founder / CEO Amazing Taste, LLCOctober 15th, 2012 @LizNgonzi
  • 2. About Liz Ngonzi
  • 3. Today’s learning objectives: • Provide you with an edge during the interview and internship experience by: 1. Exposing you to the event lifecycle, activities and tools that will enable you to better manage and market events. 2. Sharing case examples of two Cornell events that effectively used an integrated online tools to engage alumni and industry leaders. 3. Teaching you how to manage your digital footprints by curating your online brand.
  • 4. Realities of the world in which you operate:
  • 5. Event lifecycle: Evaluate / Plan Market Manage Report / Market
  • 6. Event lifecycle: planning
  • 7. Event lifecycle: planning
  • 8. Event lifecycle: marketing
  • 9. Event lifecycle: onsite management
  • 10. Event lifecycle: evaluating, reporting & marketing
  • 11. Event lifecycle: evaluating, reporting & marketing
  • 12. Event lifecycle: tools overview Market: Evaluate / Manage: Plan: Report / - Contact - MS Office Market:- MS Office Mgmt. S/W - Email - Survey S/W- CVENT - Social Media - CVENT - Social Media- Planning App - Mobile App - Social Media - Contact- Social Media - Printed Mgmt. S/W Materials - Mobile App- BEO - Printed - Printed Materials Materials
  • 13. Events 3.0 marketing case study: CALC How Cornell successfully attracted 900 alumni leaders to a conference in Washington, D.C.
  • 14. Events 3.0: email marketing
  • 15. Events 3.0: website marketing
  • 16. Events 3.0: social media marketing
  • 17. Events 3.0: mobile app
  • 18. Events 3.0: mobile app
  • 19. Events 3.0: post-event social media marketing
  • 20. Events 3.0: post-event social media marketing
  • 21. Events 3.0: post/pre-event website marketing
  • 22. Events 3.0: pre-event marketing
  • 23. Just for fun…guess who I “ran into” during CACL?
  • 24. What are digital footprints? • Google search results • Facebook profile • LinkedIn profile • Pinterest profile • Online videos / photos • Comments on articles / blogs / websites content • Online purchases • Email • Text messages
  • 25. Impact of your digital footprints: • Permanently available • One of the first places institutions / people go to verify information and learn more about you • Fairly easy to access • Can hurt / improve your reputation
  • 26. Top 10 ways to manage Your digital footprint:1. Search for your name / aliases on Google to see what’s out there.2. Setup a Google alert to inform you when your name shows up in a new search.3. Remove anything that can hurt you on Facebook and check the privacy settings on your account.4. Think before you comment on or “like” anything online.5. Avoid posting anything online that you wouldn’t want those who you respect to see.6. Don’t text anything you will be embarrassed about tomorrow.7. Be careful about the people with whom you associate online.8. Post positive information about yourself.9. Setup an email address that’s your first and last name only and create a signature that people can use easily to contact you.10. Make sure that your outgoing voicemail message is clear and doesn’t confuse callers.
  • 27. Tools to help curate your online brand
  • 28. Create a dashboard from which your digital brand can be accessed
  • 29. Tell your story visually
  • 30. Develop your voice as a thought leader
  • 31. Develop your voice as a thought leader
  • 32. Curate your email account signature
  • 33. ?
  • 34. Liz Ngonzi ENN1@Cornell.edu @LizNgonzi 732.208.3304 SlideShare.net/ElizabethNgonzi Amazing-Taste.com Epsilen.com/EN33