How many of you have a great program? A good one? How many of you are proud of what you do? CLICK FOR BUSHEL TO COVER LIGHT AND AGAIN FOR “IS THIS YOU” TO MOVE INTO PLACE Does you administrator know about your program? Do your teachers? Do you have PR, Marketing and Advocacy programs in place? How many know the difference among the 3? PR- to make people aware of you Marketing – targeting an audience to “sell them on what you do” Always remember, everyone wants to buy, but no one wants to be sold. Advocacy –ongoing building of partnerships– you must be in relationship – know what is they want/need (not necessarily what you think they need. -- if they don’t want it, they won’t listen)
Citation – not from library or education – but business world. The business world focuses on the importance of creating a brand and then making sure everyone is aware of it. AASL has done this with L4L – has both logo – Note key words – identity, differentiate – If you are not unique you are redundant. If you are redundant – I can’t afford to keep you on.
Are you in business? Do your customers know what they can expect from you? How are you different from other teachers? Do you know who you are? Who do you want to be? Is that how you are perceived.
Go through list to see if audience knows each of these. Folgers Taco Bell Lowe’s McDonalds All State Campbell Soups MasterCard What is it pushing? What makes it work – or not? L4l has Think Create Share Grow and Every School a Librarian/Every Student a Learner for Life
Start thinking - generate ideas from group
What do you want to promote, For now focus on generic stakeholders (everyone)
From Being Indispensable Where the classroom meets the real world Where reading becomes a way of life We go beyond our walls Open 24/7
To whom are you sending YOUR Tag Line? Do you need to create special ones. Think in terms of marketing to a specific group of stakeholders you want to target. Who might these be/
Tweak or rewrite your tagline to meet these stakeholder WANTS How will you get the message out? Where will it go What’s your follow up
What was your biggest AHA? What will you share with colleagues? What questions do you still have?
Tag - you're it!
TAG You’re IT!Hilda K. Weisburg Becoming Visible and VitalNYC Fall ConferenceNovember 6, 2012
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other productshttp://www.entrepreneur.com/encyclopedia/term/82248.html
ith me? o dow ha ve t is e s th at do Wh I’m not in bu s iness. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.http://www.entrepreneur.com/encyclopedia/term/82248.html
Tag Lines You Know• The best part of wakin’ up ….• Think outside the bun• Let’s build something together• I’m lovin’ it• You’re in good hands• M’m! M’m! Good!• … Priceless!
What’s UNIQUE about your program? What makes it VALUABLE? To which STAKEHOLDERS?
Create your TAG LINE s gr oup Kee sm all p it BRI r k in EFWo