Apollo Hospital (Brand legacy, Mission, Vision , Strategies for expansion )

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Apollo Hospital (Brand legacy, Mission, Vision , Strategies for expansion )

  1. 1. By: ELIZA MANANDHAR MBA 3RD SEMESTER REVA ITM Date: 20th Sept,13
  2. 2. COMPANY OVERVIEW
  3. 3. Established in 1983 Founder Chairman : Dr. Prathap C. Reddy Asia’s largest health care group Started with 150 bed, at present : 8500beds across 50 hospitals in India & overseas (Sri Lanka, Nigeria, Bangladesh, Ghana, Kuwat, Oman, Qat ar, Republic of Mauritius) JCI (Joint Commission International) accreditations for 8 of its hospitals HIGHLIGHTS
  4. 4. EVOLUTION
  5. 5. VISION : “ Touch a billion lives .” MISSION : “Our mission is to bring healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity” VISION & MISSION
  6. 6. The confluence of seven values results in a ray that represents Apollo's leadership in Indian Healthcare. A ray that is the beacon for millions looking for a cure… looking for hope. VALUES
  7. 7. Pioneer of integrated health care in India - owned & managed hospitals -diagnostic clinics -dispensing pharmacies -consultancy services -health care at patients' doorstep -clinical & diagnostic services -medical business outsourcing -third party administration services How they Achieve?
  8. 8. To enhance performance and services to customers: -> telemedicine services ->services to support business ->education ->training programs ->research services ->host of other non-profit projects (DISHA, SAHI, CURE, BLOOD CONNECTION) Strategy Opted:
  9. 9. KNOW YOUR STRENGTHS
  10. 10. KNOW THE COMPETITORS
  11. 11. EMBRACE INNOVATION “We embrace change and work to improve all we do in a fiscally responsible manner.” Apollo Health City – hyderabad- the 1st hospital in the country to be recognized as the “Best Medical Tourism Facility for 2009-2010” by Govt. of India. Telemedicine 1st largest brand pharmacy Network. 1st cord blood transplant for treating leukaemia in India
  12. 12. 1st Renasissance Robotic Spine Surgery system in India & South Asia 1st American got successfully hear transplant In Apollo, Chennai In 1986, introduced medial insurance EMBRACE INNOVATION (Contd.)
  13. 13. WHO MOVED MY CHEESE??
  14. 14. FINANCIAL HIGHLIGHT
  15. 15. FINANCIAL HIGHLIGHT
  16. 16. ’S NEXT PHASE GROWTH STRATEGY
  17. 17. ’S NEXT PHASE GROWTH STRATEGY (Contd.)
  18. 18. ’ S FUTURE EXPANSION

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