Blogs and Social Media Optimization


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Blogs and Social Media Optimization

  1. 1. What … When … Who … is Social Media and what does being involved mean? is and should be involved in Social Media? should you get involved with Social Media? Why… How… should you get involved in Social Media? do you get involved with Social Media? Summary
  2. 2. Social Media SEO Increased traffic to Site/Blog Blog What is social media involvement?
  3. 3. <ul><li>What benefits does Wordpress offer for Social Media involvement and SEO? </li></ul><ul><li>What are Twitter’s involvement benefits and what’s its impact on SEO? </li></ul><ul><li>What are the benefits of involvement with LinkedIn and what does it affect in terms of SEO? </li></ul><ul><li>What are the benefits of Facebook involvement and what aspects of SEO does it affect? </li></ul>Website Direct Traffic Generate SEO Network What is social media involvement?
  4. 4. IBM Overall belief is that leveraging your employees to write about what they love conveys corporate devotion to industry. FORD Underlying principle is that transparency in the process and access to constant information can help stop a negative story from going viral. PENTAGON They have the biggest internal audience of any organization in the world and are using various new media channels to communicate with the public, potential recruits and its 2.6 million military servicemen and women around the world Click Movie Clip Who is already involved?
  5. 5. <ul><li>Anyone who is: </li></ul><ul><ul><li>Searching for employment </li></ul></ul><ul><ul><li>Building, Growing and Maintaining a network </li></ul></ul><ul><ul><li>Promoting a personal or company brand </li></ul></ul><ul><ul><li>Searching for ways to improve SEO </li></ul></ul><ul><ul><li>Sharing information </li></ul></ul><ul><ul><li>Starting a company </li></ul></ul><ul><ul><li>Looking for a new way to connect with like-minded people and grow their network should be involved with social media. </li></ul></ul><ul><ul><li>Social media can be for anyone if you are looking in the right places. </li></ul></ul>Who needs to get involved?
  6. 6. Wordpress = Content Management System (CMS) Allows you to interact with an interface that is similar to Microsoft Word and be able to update content on your blog/site on area you would like. Why Wordpress and CMS?
  7. 7. Why should I use the ‘Big 3’?
  8. 8. Define where, how, what to discuss and to what level you would like to be involved . How do I get involved? Research Listen Report Current Buzz Relevant Sites Google Analytics Using Metric Tools
  9. 9. Show your community that you are involved and committed to them and meeting their needs with your brands. How do I get involved? Strategic Visibility R esearch Relevance Participate Analysis Develop Presence Rapid Response Conversation Action 1 3 2 4 5 C B A Humanize Brand and Define User Experience Empathy Purpose Community
  10. 10. <ul><ul><li>An understanding of the volume, locations and nature of online interaction, the true impact of our digital footprint and its relationship to the bottom line of any business becomes easier to assess when it is a relationship between goal or objective set against the result. </li></ul></ul>How do I get involved? Organizational Adaptation and Transformation Redefining ROI Instance Investors Stakeholders Consumers Innovators Partners Peers Experts Tastemakers Product Service Marketing Interactive Public Relations Finance Human Resources E-Suite The Board Listening Agent
  11. 11. <ul><li>New sites are created every day, getting involved is imperative to staying abreast of the growing resources for information and opportunities for growth and promotion. </li></ul><ul><li>Trend of continued growth with no sign of relapse or relent, translating into adapt and evolve with the times or get left behind. </li></ul><ul><li>Reserve names today both to manage presence and for future involvements </li></ul><ul><li>We are able to help you with finding names and branding your profiles to develop a unique and powerful online presence for you and your company. </li></ul>When should I get involved?
  12. 12. Summary <ul><ul><ul><li>We become social architects, and build the roads necessary to lead customers to a rich and rewarding network, full of valuable information and connections. </li></ul></ul></ul>