Research and planning are vital when creating any product to ensure it will be successful. Primary research involves direct data collection through questionnaires and surveys, while secondary research refers to findings from other sources like the internet and books. When making a horror film, researchers must first identify the common codes and conventions of the genre by understanding elements like cinematography, sound, mise-en-scene, and editing. This informs the planning process and ensures the final product will appeal to audiences by including all expected genre features.

2. Research and Planning is vital when creating a product and going
through the development stages in order for it to sell
successfully.
Research is the specific investigation into the study of materials
and resources that will enable the producer to gather important
factual information and come to useful conclusions that will help
create an outcome that is specifically aimed to the target
audience and fulfils their expectations.
There are two methods to collect research known as primary
research which involves questionnaires, surveys etc that are
collected first-hand and then there is secondary research which
can be gathered via the internet and books etc as it is from other
peoples findings (secondary research).

3. Research and Planning is so crucial when creating a horror film as
there are so many features to consider and make sure are perfect
while developing the film.
The researcher first needs to find the common codes and
conventions of the horror genre. By understanding this, the
producer is able to create a finished product that includes of all
the necessary elements so that the film is considered a horror.
Once this data has been collected, it can be turned into the
elements of the planning so that the producer understands the
product in order to create a professional style that fits the genre
and appeals to the target audience.
Within this, the main aspects that are able to portray the codes
and conventions of the genre are seen through cinematography,
sound, mise-en-scene and editing.