I Creative TrackOverview // Content // Speakers
NEXT BERLINI Creative Trackbusinessmodels?        spearheadinnovationandpioneerbrand                          communicatio...
NEXT BERLINI Creative TrackOverviewSession 1 | 1:30 p.m.   DNA ofthe Post Digital AgencySession 2 | 3:30 p.m.   People Pow...
NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency                                 transformationofmedia ...
NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital AgencyMartin Gassner                    Matthias Maurer      ...
NEXT BERLINI Creative TrackSession 2: People Power                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 2: People Power         newwaysofbrandmanagementemergingmarketcasestudies              ...
NEXT BERLINI Creative TrackSession 2: People Power Will SansomWill Sansom | ContagiousMagazineFROM SOCIAL MARKETING TO SOC...
A showcase of brand transformation in ChinaHow to put the People back intothe People‘s Car.    by Sven John & Georg Warga ...
NEXT BERLINI Creative TrackSession 2: People Power                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 2: People Power                                                  Georg Warga  Sven John...
NEXT BERLINI Creative TrackTrack 2: People Power                        Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackTrack 2: People Power  Alexander   ShapiroAlexander Shapiro | DMGCHINESE WOMEN OVER 30         ...
NEXT BERLINI Creative TrackSession 3: Developing New Tools                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 3: Developing New Tools        handsofthemany                     do ityourselfcheaper,...
NEXT BERLINI Creative TrackSession 3: Developing New Tools                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative TrackSession 3: Developing New Tools  JeremyAbbettJeremy Abbett | Truth Dare Double DareMAKERS – AN ...
NEXT BERLINI Creative TrackSession 3: Developing New Tools      Reverse appropriates tools such as 3D      scanning and fa...
NEXT BERLINI Creative TrackSession 3: Developing New Tools   KyleMcDonaldKyle McDonaldAPPROPRIATING NEW TECHNOLOGIES      ...
NEXT BERLINI Creative TrackSession 3: Developing New Tools        Explore the challenges and opportunities        for work...
NEXT BERLINI Creative TrackSession 3: Developing New Tools   KateHartmanKate Hartman | OCAD University, ITP CampON THE BOD...
NEXT BERLINI Creative Track             See youthere !Session 1 | 1:30 p.m.   DNA ofthe Post Digital AgencySession 2 | 3:3...
NEXT12 Creative Track curated by 99Faces
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NEXT12 Creative Track curated by 99Faces

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http://nextberlin.eu/2012/08/elisabeth-stangl-on-the-creative-track/
Where is the future of the digital creative agency in times where their core business is disappearing? How can creatives provide more value for a brand in a world where the boundaries between physical and digital are being blurred. How can creatives spearhead innovation and pioneer brand communication? How does it affect their business models? Is there a post digital age of advertising? The creative track is designed to inspire and to deliver best of case studies in a world where idea is king and digital is just a technique. We will meet some of the most influential inventors of our post digital lives, see how a co-creation platform from China can inspire the world and invite ‘the new creators’ to present their tools for a post-digital future.

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NEXT12 Creative Track curated by 99Faces

  1. 1. I Creative TrackOverview // Content // Speakers
  2. 2. NEXT BERLINI Creative Trackbusinessmodels? spearheadinnovationandpioneerbrand communication? corebusinessdisappears BIG IDEA postdigital ageofadvertising?best casestudies brand value Curatedby Elisabeth Stangl
  3. 3. NEXT BERLINI Creative TrackOverviewSession 1 | 1:30 p.m. DNA ofthe Post Digital AgencySession 2 | 3:30 p.m. People PowerKeynote | 3:30 p.m. Developing New Tools Curatedby Elisabeth Stangl
  4. 4. NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  5. 5. NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency transformationofmedia keychallenges businessopportunitiesdigital revolution vision dynamicmediaenvironment redefiningcorebusiness Curatedby Elisabeth Stangl
  6. 6. NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  7. 7. NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  8. 8. NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  9. 9. NEXT BERLINI Creative TrackSession 1: DNA ofthe Post Digital AgencyMartin Gassner Matthias Maurer Tim Malbon Thorsten Mike John Otto Schapmann Curatedby Elisabeth Stangl
  10. 10. NEXT BERLINI Creative TrackSession 2: People Power Curatedby Elisabeth Stangl
  11. 11. NEXT BERLINI Creative TrackSession 2: People Power newwaysofbrandmanagementemergingmarketcasestudies social non-digital socialmechanisms open innovationplatform social digital consumersegments consumerparticipation Curatedby Elisabeth Stangl
  12. 12. NEXT BERLINI Creative TrackSession 2: People Power Will SansomWill Sansom | ContagiousMagazineFROM SOCIAL MARKETING TO SOCIAL BUSINESS Curatedby Elisabeth Stangl
  13. 13. A showcase of brand transformation in ChinaHow to put the People back intothe People‘s Car. by Sven John & Georg Warga for NEXT Berlin 2012
  14. 14. NEXT BERLINI Creative TrackSession 2: People Power Curatedby Elisabeth Stangl
  15. 15. NEXT BERLINI Creative TrackSession 2: People Power Georg Warga Sven JohnGeorg Warga | Goodstein& PartnersSven John | GREENKERNMORPHING: THE PEOPLE‘S CAR PROJECT Curatedby Elisabeth Stangl
  16. 16. NEXT BERLINI Creative TrackTrack 2: People Power Curatedby Elisabeth Stangl
  17. 17. NEXT BERLINI Creative TrackTrack 2: People Power Alexander ShapiroAlexander Shapiro | DMGCHINESE WOMEN OVER 30 Curatedby Elisabeth Stangl
  18. 18. NEXT BERLINI Creative TrackSession 3: Developing New Tools Curatedby Elisabeth Stangl
  19. 19. NEXT BERLINI Creative TrackSession 3: Developing New Tools handsofthemany do ityourselfcheaper, renaissancesmallerandinterconnectedtools newopportunitiesopen sourceengineering bodiesasinterface Curatedby Elisabeth Stangl
  20. 20. NEXT BERLINI Creative TrackSession 3: Developing New Tools Curatedby Elisabeth Stangl
  21. 21. NEXT BERLINI Creative TrackSession 3: Developing New Tools JeremyAbbettJeremy Abbett | Truth Dare Double DareMAKERS – AN INTRODUCTION Curatedby Elisabeth Stangl
  22. 22. NEXT BERLINI Creative TrackSession 3: Developing New Tools Reverse appropriates tools such as 3D scanning and face tracking. Curatedby Elisabeth Stangl
  23. 23. NEXT BERLINI Creative TrackSession 3: Developing New Tools KyleMcDonaldKyle McDonaldAPPROPRIATING NEW TECHNOLOGIES Curatedby Elisabeth Stangl
  24. 24. NEXT BERLINI Creative TrackSession 3: Developing New Tools Explore the challenges and opportunities for work that sits close to the skin. Curatedby Elisabeth Stangl
  25. 25. NEXT BERLINI Creative TrackSession 3: Developing New Tools KateHartmanKate Hartman | OCAD University, ITP CampON THE BODY Curatedby Elisabeth Stangl
  26. 26. NEXT BERLINI Creative Track See youthere !Session 1 | 1:30 p.m. DNA ofthe Post Digital AgencySession 2 | 3:30 p.m. People PowerKeynote | 3:30 p.m. Developing New Tools Curatedby Elisabeth Stangl

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