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Where is the future of the digital creative agency in times where their core business is disappearing? How can creatives provide more value for a brand in a world where the boundaries between physical and digital are being blurred. How can creatives spearhead innovation and pioneer brand communication? How does it affect their business models? Is there a post digital age of advertising? The creative track is designed to inspire and to deliver best of case studies in a world where idea is king and digital is just a technique. We will meet some of the most influential inventors of our post digital lives, see how a co-creation platform from China can inspire the world and invite ‘the new creators’ to present their tools for a post-digital future.