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800-346-9140                                                                           HOLISTIC MANAGEMENT                ...
process, holistic managers learn how to move           Financial Planningbeyond crisis management and toward plannedprospe...
Overhead and variable categories are not used at          using conventional cash flow budgeting,all because they don’t de...
Cash-flow Budget             Income..........................................................................................
absorbed by the green plant, enabling it to grow.      include: fire, rest (non-disturbance or letting thePlants are eaten...
on, appropriate testing guidelines automatically      The following is adapted from an article hecome to mind when faced w...
The financial planning aspects of holistic          families pay a set amount at the start of themanagement have allowed t...
Asking the right kind of questions led them to        •   live life according to one’s values,create a holistic financial ...
(see reference #6). Or visit their web page at:                   References:www.holisticmanagement.org Holisticmanagement...
Notes:               Notes:// HOLISTIC MANAGEMENT   Page 10
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Holistic Management: A Whole-Farm Decision Making Framework

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  1. 1. 800-346-9140 HOLISTIC MANAGEMENT A WHOLE-FARM DECISION MAKING Appr i e Technol Tr opr at ogy ansf f Rur Ar er or al eas FRAMEWORK FUNDAMENTALS OF SUSTAINABLE AGRICULTUREwww.attra.ncat.org ATTRA is the national sustainable agriculture information center funded by the USDA’s Rural Business -- Cooperative Service. Abstract: This publication serves as an introduction to holistic management and provides resources for further information. Holistic Management is a decision making framework that assists farmers and others in establishing a long-term goal, a detailed financial plan, a biological plan for the landscape and a monitoring program to assess progress toward the goal. Holistic Management helps managers to ask the right questions and guides them in setting priorities. In holistic financial planning, profit is planned at the beginning of the year. This is in stark contrast to conventional financial planning where the net profit is often non-existent or a small amount left over once expenses are accounted for.By Preston SullivanNCAT Agriculture Specialist — July 2001Sustainable agriculture seeks in principle to“sustain” economic viability, environmentalstewardship, and social responsibility. These threetenets are to be embraced as one functional unit.Decisions concerning a sustainable agricultureshould then enhance the environment and thefarmer’s economic situation and benefit theregional society. Holistic Management gives usa way to move forward on these three tenets. Itgives us a way to design agriculture to truly mimicnature’s principles of sustainability. It gives us away to make decisions that automatically take intoaccount the society, the economics, and theenvironment before they are made. other skill. People who manage holistically can realize an improved quality of life and generateWhat is Holistic Management? real wealth, while at the same time improving the land and community around them. TheyHolistic Management is a simple decision- develop the ability to ask the right questions andmaking framework that can be learned like any to confidently proceed toward the future they design for themselves. Holistic Management is Contents for anyone who wants consistent profit from What is Holistic Management? ............................1 agriculture, a high quality of life, and more time The Holistic Management Process........................2 to enjoy it. In short, it’s a way to have fun, make Financial Planning ................................................2 money and conserve our natural resource base, The Landscape That Sustains Us..........................3 all at the same time. Deciding Which Tools to Use ................................5 Testing Decisions .................................................5 Monitoring Our Decisions.....................................6 Holistic Management is a process for sorting out Holistic Management-In Practice ..........................6 and making sense of all the tools and choices that Training is Available.............................................8 face us each day. Once a person begins to References ..........................................................9 manage holistically, he or she learns what to say no to, and what to say yes to. Being a proactive IS A PROJECT OF THE NATIONAL CENTER FOR APPROPRIATE TECHNOLOGY
  2. 2. process, holistic managers learn how to move Financial Planningbeyond crisis management and toward plannedprosperity. They are able to manage their Holistic managers use a potent financial planningfinances wisely, have more time for enjoyment, process that empowers them to make decisionslive life according to their values, and gain the that are simultaneously good for the environ-confidence of knowing that their decisions are ment, the local community and the bottom line.improving the environment and the community The holistic financial plan provides a road map tothey live in—leading to a better world for their help people navigate through their financial year,grandchildren. assured that the profit will be there at year’s end. The financial plan allows managers to selectThe Holistic Management Process enterprises that do not conflict with their values, and then to plan a profit up front. Once the profitAs the name “holistic” implies, resources are is planned from the expected income, expensemanaged in whole units rather than as parts in dollars are allocated sequentially where they willisolation from their surroundings. In order to do the most good.have a clear description of what is beingmanaged, people begin by defining their whole. Holistic financial planning differs from conven-This definition involves a listing of all the tional financial planning in several ways.decision-makers involved in management, the Conventional cash flow budgeting involvesresources they have to work with, and the money estimating income from an enterprise, thenavailable. From there, a detailed holistic goal is allocating expenses for capital investment,developed. The holistic goal includes a values- variable costs, and fixed costs. Attempts arebased quality of life statement, a listing of forms made to keep costs below anticipated grossof production that will make the quality of life income by using past records and otherpossible, and a description of how the land base information and adjusting for cost trends. Asneeds to be far into the future, in order to sustain long as the expenses appear cost effective and thethe production. plan predicts no cash shortages the bank won’t cover, all should go well. Still, the results of cashDefining the whole and writing a goal is a flow planning often include considerable anxietypowerful exercise. People who have written towards year’s end over the profit margin. Ingoals are much more likely to succeed than many cases, the expenses nearly equal thethose who do not. Since the holistic goal is planned gross income, producing very littlebased on the deeper underlying values of the profit (1). Usually there are plenty of excuses todecision-makers, it empowers them to ask better make up for the small margin—weather, markets,questions, to ask the deeper questions, to ask and pests. All too often we may take the attitudeappropriate questions from which they can of, oh well, things will be better next year.make better decisions. Some examples include:“Why am I farming in the first place?” “What is With holistic financial planning the projectedit that I’m trying to accomplish?” “What kind of income is planned, then the desired profit isworld do I want for my grandchildren?” allocated at the outset, heavily affecting how theBuilding a farm plan on these questions makes remainder of the budget will be allocated.for a powerful plan. Planning a hefty profit before any expenses are allocated is a key distinction. After profit isThe holistic goal remains the centerpiece of planned, expenses are allocated into threeholistic management and is referred to constantly categories: Wealth generating, Inescapable, andwhen management decisions are being made. Maintenance (W I M for short). Wealth generatingThe goal is what drives the decision-making. But expenses produce profit for the operation thisthere’s more. In order to sustain a farm year. Inescapable expenses must be paidoperation, profit must come from somewhere. regardless (taxes, land payments, etc.), whileMost likely, at least some of the profit will come maintenance expenses, though essential to thefrom on-farm enterprises. business, do not produce profit this year. // HOLISTIC MANAGEMENT Page 2
  3. 3. Overhead and variable categories are not used at using conventional cash flow budgeting,all because they don’t describe what the expenses production is the goal, not profit. With holisticwithin each category do for the enterprise. Once financial planning, profit is the goal andthe holistic financial plan is written, it is monitored production is the means of achieving it. That’smonthly to stay on track toward the planned why profit is allocated right off the top ofprofit. Monthly monitoring allows deviations anticipated income. Planning a hefty profit upfrom plan to be caught early and corrected before front forces the manager to overcome the threethere is serious financial trouble. The financial tendencies that lead to low profit margins. Fromplanning process helps control three human there, meeting necessary expenses after planningtendencies that work against financial success: 1) our profit requires creativity. How the profit isthe tendency to allow cost of production to rise to used at the end of the year is unimportant, but thethe level of optimistically anticipated income, 2) objective of holistic planning is to make sure therethe tendency to borrow heavily against the will be a substantial profit at the end of the year.optimistically anticipated income, 3) the tendency Some of the key distinctions between holisticto do little planning ahead of time on paper. Even financial planning and the conventional cash flowwhen planning is done model that most farmers use are shown in Table 1. Table 1. Distinctions between holistic financial planning and cash flow planning. Holistic Cash-flow profit is the goal production is the goal profit is planned first profit is what’s left over expenses put into W I M categories expenses put in overhead and variable costs monthly monitoring to stay on track annual monitoring?Figure 1 below shows a comparison between a The Landscape That Sustains Uscash-flow budget and a holistic budget for a dairyfarm in Ohio (2). Each budget used the same Since we all depend directly on the landscape forprojected income; however, the cash-flow budget our very existence (food, clothes, water, etc.), weuses expense categories which in effect mask any benefit greatly from gaining a completeknowledge of where to cut expenses without understanding of how the landscape functions.affecting profit. Notice that no debt service is The very essence of the term “holistic” is thatbroken out and a shortfall of $26,000 is shown. nature functions only in wholes, not in parts, and that we will understand nature better when weWith the holistic budget, the expenses are put manage it as a whole rather than as separateinto categories of wealth generating expenses, parts. Holistic Management gives people a wayinescapable expenses, and maintenance expenses. to make decisions that more accurately mirror theUsing these categories, one can easily see where way nature functions (in wholes) and therebyto cut expenses, while preserving our planned ensure that our farming is truly sustainable overprofit and still meeting our debt obligations. The time.excess maintenance expenses of $26,000 will haveto be cut by creative means to preserve our profit To better understand how nature functions, herand still meet the debt obligation. basic processes need to be considered. Looking closely, four basic processes can be found in allThere is much more to holistic financial planning natural systems. First, water falls to earth as rain,than has been introduced here. Some additional filters through the soil and is either taken up byaspects include managing debt, testing financial plants or continues downward to become grounddecisions toward a well-defined goal, creating water. When water is cycling effectively, floodsand using a livestock production worksheet to are infrequent and of lower impact, water isplan cattle buying and selling, and brainstorming released slowly through underground flow intonew enterprises. springs and streams, and erosion is virtually non- // HOLISTIC MANAGEMENT Page 3
  4. 4. Cash-flow Budget Income...................................................................................................................150,000 Operating Expenses.............................................................................................110,000 Administrative Expenses....................................................................................62,000 Capital Expenditures................................................................................................ 4,000 Cash flow.................................................................................................................... <26,000> Holistic Budget Income...................................................................................................................150,000 Debt Service ............................................................................................................... 36,000 $ Available for Operations ...................................................................................... 114,000 Less 25% profit .............................................................................. 28,500 $ Available for Expenses ........................................................... 85,500 Wealth generating expenses ..................................................9,100 Inescapable expenses ................................................................. 3,400 $ Available for Maintenance..................................................... 73,000 Maintenance expenses ............................................................... 99,000 Excess maintenance expenses to be cut .............................................................. 26,000 Figure 1. Comparison of budgeting process in holistic & conventional managementexistent. If on the other hand, bare soil is exposed monoculture represent a simple level of diversity.and plant density is low, most water runs off the Monocultures are almost never present in nature.landscape rapidly resulting in soil erosion, much Monocultures require great energy expenditure,less water entry into the soil, and severe and either with fossil fuels or animal and humanmore frequent flooding. So, an effective water power to maintain. Weed invasion is nature’scycle is apparent in nature and essential to a way of injecting diversity into monoculturalsustainable agriculture. cropland. When biodiversity is increased, the cost of pest control and fertilizer is decreased.A second natural process we can observe in Crop rotation is the first step toward increasingnature is the mineral cycle through the biological biodiversity on the farm. It helps break weedsystem. Minerals needed for biological growth and pest life cycles and provides complementaryare constantly recycled from soil to plant to fertilization to crops in sequence with each other.animal and back to soil again. There is very little Advancing from rotation to strip intercropswaste in the natural mineral cycle. There is no represents an even higher level of biodiversity.need for fertilizer in nature, as all the fertility is Strip intercrops of corn and soybeans or cottonrecycled again and again with very little loss. and alfalfa are two examples. Increasing habitatUltimately, to be sustainable, we need to find for more beneficial organisms with more borders,ways to utilize the natural mineral cycle while windbreaks, and special plantings for naturalminimizing our off-farm purchase of minerals. enemies of pests represent even higher levels ofFarming practices that inhibit the natural mineral biodiversity and stability. For more informationcycle, only reduce the sustainability of our farm. on biodiversity, request the ATTRA publications entitled Intercropping Principles and ProductionA third natural process shows us that plant and Practices and Farmscaping to Enhance Biologicalanimal communities strive toward high Control.biodiversity. Not only is diversity high in thenumbers of species, but also the genetic diversity The fourth natural process involves the flow ofwithin species, and a wide age structure of each energy from the sun through the biologicalpopulation present. Greater diversity produces system. The sun is the fuel driving the biology ofgreater stability within the system. It also assures our farm. Energy flows from the sun through theminimal pest problems. Large expanses of ecosystem from one level to the next. Sunlight is // HOLISTIC MANAGEMENT Page 4
  5. 5. absorbed by the green plant, enabling it to grow. include: fire, rest (non-disturbance or letting thePlants are eaten by animals that are in turn eaten land lay idle), grazing, animal impact (tramplingby predators which are eaten by even higher the land with very high stock density for a shortpredators. During each step, energy is being time) and living organisms (naturally occurringtransferred from one level to the next. Energy is plants and animals which can be harnessed totransferred below ground through plant roots our benefit). Three additional tools we may notthat eventually die. The dead roots become food consider as tools are money, labor, and creativity.for decomposer organisms. The waste and by- These last three tools cannot be used alone butproducts from the primary decomposers are only in conjunction with other tools.consumed by another set of secondarydecomposers. Finally the residue is broken down Each of the above mentioned tools affects theinto plant available nutrients and soil humus. At landscape depending on when and how they areeach step of the decomposition process, energy is used and in what climatic region. For example,either transferred from one organism to another in moist regions with frequent rainfall, restor is lost as heat. restores biodiversity to natural landscapes. In dryer areas with seasonal rainfall, rest reducesHigh energy flow is typified by a thick stand of biodiversity. In those drier regions, animalgreen plants covering the soil for as long a time impact is most beneficial in restoring rangelandas possible. Growing mixtures of two or more health (1).plant types increases the leaf area available tocapture sunlight. The volume of plants (tight Many of the technology tools we often use can bespacing) also enhances energy flow. By growing replaced by living organisms in creative ways.two or more crops per year, we can lengthen the One example comes from a Canadian ranchertime that plants are in the field collecting solar who solved his gopher problem by erecting hawkenergy. If soils are left bare, no sunlight is being perches over his pastures. When the hawksconverted into energy. When energy flow is patrolled the area regularly by using the perches,reduced by periods when the soil is bare or the gophers left in search of safer feeding areas.without a crop, the decomposer organisms livingin the soil are on a starvation diet. Testing DecisionsWhen we modify any one of these natural Decision making (choosing tools and how to useprocesses (water cycle, mineral cycle, biodiver- them) is handled in an organized fashion insity, and energy flow) we affect the others as Holistic Management. Each decision is subjectedwell—after all, they function as a whole. When to several simple testing questions that enable thewe build our farm enterprises around these decision-maker to see the likely effects of thatnatural processes, we have a plan that will decision on the whole. By quickly running asustain our family today and future generations decision through the testing questions you gettomorrow. After all, these are nature’s rules. The some assurance that the decision will be soundsooner we live by them rather than fighting them, environmentally, economically, and socially.the sooner we will produce a sustainable farm.When we fight nature’s rules, we only hurt There are seven tests but not all will apply toourselves in the end. every decision. If information is lacking to make the decision, the testing will catch it.Deciding Which Tools to Use Testing forces the manager to consider much more than just cost or gut feel. If the decisionThe word “tools” is used broadly in holistic fails one or more tests, the decision may bemanagement. Though we tend to think first of modified and run back through the testingtechnology in all its many forms when we think guidelines again. After a second testing failureof tools (include everything from hand tools to the decision might be abandoned all together.high tech computers), there are several other After a person gains experience, the testingtools available to us. The additional tools questions become internalized. From that point // HOLISTIC MANAGEMENT Page 5
  6. 6. on, appropriate testing guidelines automatically The following is adapted from an article hecome to mind when faced with decisions. published in the HRM Quarterly, Spring 1996: p. 3–4. Table 2 shows major changes and observa-One way to look at testing decisions in this tions before and after holistic management.manner is to consider testing as the needle on acompass and the holistic goal as the magnetic Ranching is a biological process, not an industrialnorth the compass is attracted to. All testing is process (3). The objective is to promote life anddone toward the holistic goal. In fact, the first turn it into dollars. Prior to managing holisti-question a person should ask is: does this cally, Davis was using many chemicals that killdecision take me closer to my holistic goal? If the life. Spraying for horn flies also killed theanswer is clearly no, then drop the decision. If beneficial insects. When he stopped spraying,the answer is yes or maybe, then test the decision the number of horn flies went down. When thefurther. cattle were moved regularly, the horn fly larvae that hatched from the cow manure were leftMonitoring Our Decisions behind where parasites could feed on the fly larvae. Their horsefly problem also went awayBecause nature is so complex that we can only because the solitary wasps that feed on horsefliesbegin to understand it, decisions affecting the were able to increase their population withoutlandscape are assumed wrong and closely the sprays. Working with nature causes manymonitored for early warning indicators of need problems to be designed out of the system whilefor change. For example, if range burning is used at the same time reducing operating costs.to increase the plant density, one would look atthe plant density later to determine if the effort When Walt changed his calf-weaning program,was successful. By assuming the decision is the need for medications for stress induced by thewrong, we humble ourselves to the great weaning became unnecessary. Up until this timecomplexity in nature, thus forcing us to monitor Davis had looked to technology to fix problems.to keep on track toward our holistic goal. If we Taking a closer look at the root cause of thisassume our decision is right, we might not problem led to a new way to wean the calves. Hemonitor at all, or if we did, it would be only to simply separated them from the mother cowsrecord the results. Once this new holistic with an electric fence.perspective is internalized and decisions aremade accordingly, things begin to change for the At first the calves bawled for about 45 minutes,better. Profits increase, the environment then the mothers and calves laid out next to eachimproves, and rural families prosper. other along opposite sides of the fence and were happy. The stress was psychological, not fromHolistic Management—In Practice hunger that formerly made the calves sick. Since starting to manage holistically, Walt preventsExample # 1 most problems rather than solving them withOklahoma rancher Walt Davis realized a number purchased inputs after they happen.of benefits after he started managing holistically.Table 2. The Walt Davis ranch before and after holistic management.Before Holistic Management After Holistic ManagementCost $378/cow Cost $83/cowFall calving Spring calvingSpraying for flies Flies no longer a problemRotating cattle Planned grazingTerrible cattle performance Stopped fertilizing pasture More pasture plant diversity Stopped spraying // HOLISTIC MANAGEMENT Page 6
  7. 7. The financial planning aspects of holistic families pay a set amount at the start of themanagement have allowed the Davises to remain season for this weekly delivery. All the produceprofitable for over 15 years in a row. Even is delivered within 24 hours of harvesting, whichthrough the tough years of 1988 with ¼ of normal gives customers the ultimate in freshness.rainfall, and 1989 with a short grass season and1990 when 80% of the ranch went under water, Another 55 people signed up for a weeklythe ranch was still profitable. The most progress bouquet of flowers from the farm also. Thein the beginning came from a better understand- financial planning helped Dave and Meg see theing of the ecosystem processes. This under- optimum level of production that allows them tostanding led to long-term success. When the control their own prices. They used the financialDavises set their holistic goal, they had a clear planning software to play “what-if” games withpicture of where they were going and what they different levels of production. Seven years intowanted. All their decisions were based on operation they have more business than they canpursuit of that holistic goal. handle.Example # 2 Example # 3The following discussion is adapted from The following is adapted from “Learning“Building the Soil First—a successful organic Success” by Ann Adams, published in Holisticfarm” published in Holistic Management Quarterly, Management In Practice, July 1998. p. 6–7.April 1998. p. 4–5. Robert and Cheryl Cosner and their threeDave Washburn and Meg Anderson,organic children operate an 800-acre ranch in the southvegetable farmers of Stillwater, Minnesota, were central part of Washington. They first learnedan urban couple with a dream of becoming about holistic management in 1984. It wasn’torganic farmers. Both had careers in Minnea- until 1989 that they took their first introductorypolis when they quit their corporate jobs and course and wrote their first holistic plan. Theybought a 35-acre farm in Stillwater. They raise registered Angus cattle but have recentlyquickly ran into financial challenges and could started running 40 ewes with their 75 head ofsee no way to recoup their initial investment. cattle with plans to venture into art-quality wool.Two years into their farming operations they Since managing holistically they are more able totook a course in Holistic Management. Holistic see the options open to them and are moreManagement made sense to them immediately. patient in letting those options unfold.Through using the decision-making processthey could see clearly which tools were really The impetus to investigate Holistic Managementneeded, and that most of the tools on their coincided with the breakup of a ranching“wish list” were not needed at all. They quickly partnership. The dissolution left them operatinglearned that marketing and pricing were key to in crisis mode and without adequate machinery.their success. Washburn and Anderson findthey can meet their labor needs with local This situation required them to use theircollege graduates who want to go into farming. creativity. Misfortune actually forced them out ofThey also hire Hmong workers (Asian hill tribe conventional thinking mode and slowed downimmigrants) and provide them with land to their decision making. By looking at a problemgrow gardens for their own use. When they from a number of angles, they eventually gothave decisions to make, they sit down and test more information or understanding about thethem towards their holistic goal. It takes about larger issues surrounding the problem. “You5 minutes to come to agreement without any have to keep being open,” says Robert. “Changearguments (4). comes in small steps unless you have an instant paradigm shift” (5). Two questions they continueAs of 1998 they serve 250 local families that to ask themselves are “How can we solve thisreceive weekly seasonal vegetables through their problem for free?” and, “What is the leastcommunity supported agriculture operation. The expensive way of getting it done?” // HOLISTIC MANAGEMENT Page 7
  8. 8. Asking the right kind of questions led them to • live life according to one’s values,create a holistic financial plan. They needed • test decisions to see if they conflict with thesome after-tax profit and to pay off their desired lifestyle,operating loan free and clear so they could build • monitor decisions to stay on track toward atheir own line of credit. Paying off their loan desired lifestyle,became the focus of the financial plan. This focus • understand the effect of decisions on thehelped them to make more decisions holistically. landscape.Though they wanted to get out of the hay-cuttingbusiness, they decided to continue to cut hay Students leave the decision making class withuntil the debt was paid off. Within 5 years, it was their own values-based holistic goal. There ispaid off. They were pleased at how well the ample opportunity to practice the decision-financial planning gave them a target to shoot for making skills in class with the instructor’s aid.and a way to judge their progress. When their The holistic goal provides a descriptive roadbanker learned of their financial plan he was so map to the future and a guidepost to decisionimpressed that he discussed the possibility of the making for the people who are managing theCosners teaching holistic financial planning to whole.some of the banker’s other customers. After that,the Cosners realized that their concerns about Holistic Financial Planningfinances drew them more deeply into practicing In financial planning you will learn: the businessholistic management. “The financial planning of agriculture, why some farmers fail to make awas a tool that helped us get past the crisis and profit, how to select enterprises which areon to the next stage.” profitable, how to plan a profit and produce it rather than striving for production only, how toTraining is Available allocate expense dollars where they do the most good, how to produce a list of potential enter-With rare exceptions, most holistic managers take prises in 20 minutes and pick out the mosttraining from a certified educator in a classroom profitable ones which do not conflict with yoursetting. The Savory Center for Holistic Manage- values. The financial planning class utilizesment in Albuquerque, New Mexico (6), certifies a many of the decision-making skills learnedlimited number of educators who have under- earlier to make financial decisions.gone specific training in helping others learn topractice holistic management. Holistic Biological, Grazing, and Land Planning In this class, people learn how to manageCertified educators are located throughout the landscapes holistically. You develop skills toworld and can also provide technical assistance create a detailed land plan that includes not onlywhen necessary. These educators are committed the crop and livestock arrangements but alsoto practicing holistic management in their own wildlife and recreational needs and the quality oflives, seek out opportunities for staying current life defined in the holistic goal. You learn how towith the latest developments in holistic manage- manage your landscape in tune with nature’sment, and maintain high standards of ethical principles, which assures sustainability. You getconduct in their work. The coursework each practice in monitoring rangeland, grassland, andeducator offers varies somewhat but generally cropland for indicators of how well nature’sfalls into the following headings: principles are working on your land. The grazing and land plan complement the financial plan toHolistic Decision Making assure economic, social, and environmental sustainability.In the introductory course one learns how to:• make sense out of all the choices faced daily, For More Information• move from crisis management to planned Contact the Savory Center for Holistic Manage- prosperity, ment for more information and a referral to a• create more time to enjoy life, certified educator in your area or a local network // HOLISTIC MANAGEMENT Page 8
  9. 9. (see reference #6). Or visit their web page at: References:www.holisticmanagement.org Holisticmanagement was first developed by Allan 1) Savory, Allan with Jody Butterfield. 1999.Savory who wrote the book Holistic Resource Holistic Management—A New Framework forManagement, published in 1988. Since that time Decision Making. Island Press. Covelo, CA. 550 p. Available from the Center (ref. # 6).the book has been updated and the title now issimply: Holistic Management. The Savory Center 2) Butterfield, Jody. 1994. Struggling to generatefor Holistic Management, which Savory founded wealth. HRM Quarterly. Fall. p. 4–5.in 1985, offers training in holistic managementthrough its network of certified educators across 3) Davis, Walt. 1996. When values run yourthe US and several foreign countries. The Savory ranch. HRM Quarterly. Spring. p. 3-4.Center, staffed by 9 dedicated individuals,operates under the non-profit status. Addition- 4) Halpin, Sandra. 1998. Building the soil first—ally, they supply many useful materials to holistic a successful small organic farm. Holistic Man-managers and educators. agement Quarterly. April. p. 4–5. 5) Adams, Ann. 1998. Learning success.Summary Holistic Management in Practice. July 1998. p. 6–7.In summary, the holistic decision–makingprocess incorporates values-based goal setting, 6) Allan Savory Center for Holistic Managementthe appropriate use of tools, financial planning, 1010 Tijeras, N.W.land planning, biological planning, and careful Albuquerque, NM 87102monitoring of effects. All these aspects are 505-842-5252managed as a whole unit. The benefits are 800-654-3619higher quality of life, financial stability,consistent profitability, and the confidence ofknowing that your decisions are improving theenvironment and the community you live in. It By Preston Sullivanprovides people with a means to make decisions NCAT Agriculture Specilaistthat more accurately mirror the way naturefunctions (in wholes), and thereby ensure thatour civilization is truly sustainable over time. July 2001 IP154 The ATTRA Project is operated by the National Center for Appropriate Technology under a grant from the Rural Business-Cooperative Service, U.S. Department of Agriculture. These organizations do not recommend or endorse products, companies, or individuals. ATTRA is located in the Ozark Mountains at the University of Arkansas in Fayetteville at P.O. Box 3657, Fayetteville, AR 72702. ATTRA staff members prefer to receive requests for information about sustainable agriculture via the toll-free number 800-346-9140. // HOLISTIC MANAGEMENT Page 9
  10. 10. Notes: Notes:// HOLISTIC MANAGEMENT Page 10
  11. 11. Feedback1. Does this publication provide the information you were looking for? How could it be improved?2. Do you know a farmer who is implementing techniques discussed in this publication? Can you provide their address and phone number?3. Do you know of any related research that would add to the informa- tion presented here?4. Do you know a good related website not listed in this publication?5. Please add any other information, or comments that you wish to share. // HOLISTIC MANAGEMENT Page 11
  12. 12. Fayetteville, AR 72702 PO Box 3657 NCAT/ATTRA––––––––––––––––––––––––––––––––––––––––––––––– FOLD ––––––––––––––––––––––––––––––––––––––––––––– Thank You FOR YOUR VALUABLE FEEDBACK // HOLISTIC MANAGEMENT Page 12

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