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BlogHer Food '09 Welcome Presentation
 

BlogHer Food '09 Welcome Presentation

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This brief presentation kicked off BlogHer Food '09 on September 26, 2009 in San Francisco, CA. ...

This brief presentation kicked off BlogHer Food '09 on September 26, 2009 in San Francisco, CA.

We looked at the activities, motivations and influence of women who blog and specifically those who read and write about food.

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    BlogHer Food '09 Welcome Presentation BlogHer Food '09 Welcome Presentation Presentation Transcript

    • Welcome to BlogHer Food ‘09 From BlogHer’s co-founders: Jory Des Jardins Elisa Camahort Page Lisa Stone 1
    • Women are power users of social media The question: Do you participate in the social media space at least weekly? 42 million American women are active Equals in social media. Every. Single. Week. U.S. women online= 79 million 2 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • What are women using online? 75% 31.5 million 55% 23 million 40% 16.8 million 16% 6.7 million (e.g. Twitter) (e.g. Facebook, MySpace) * Activities are not mutually exclusive 3 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • Shifting time away from traditional media Activity General General BlogHer “Are you spending more, less or Population Population Network the same time on these media?” Less Time Less Time Less Time ‘08 (%) ‘09 (%) ‘09 (%) Reading newspapers 22% 39% 57% Reading magazines 25% 36% 44% Listening to radio 20% 31% 36% Watching TV 24% 30% 53% Talking on the phone N/A 28% 39% Message boards and forums N/A 25% 31% Meeting with people in person 12% 19% 23% Visiting traditional websites 12% 6% 16% 4 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • The Bloggier the Better Women who blog are significantly more active across all forms of social media: •  80% read daily or 2-3x/week •  57% blog daily or 2-3x/week •  >80% use social networks (1/3 of social network users do no other social media activities weekly) •  35% do status updating •  Leading edge of new trends (25% “strongly applies to me”) •  Most tech savvy segment (30% “strongly applies to me”) 5 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • Why we blog and read blogs… …to laugh, to cry, to learn, to connect n = 241 Publish Blog Gen Pop 6 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • Women Online ‘09: Trust + Influence = Market •  Blogs are go-to social media source for advice and recommendations •  85% of the BlogHer Network made a decision based on blog feedback (up from 63% last year!) •  63% invest time searching for new products online 7 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • BlogHers are foodies at heart •  52% of active blog readers read about Food –  BlogHer Network bloggers blog about Food 56% more than the general population of women who blog (42% vs 27%) •  44% read about Recipes and Cooking –  BlogHer Network bloggers blog about Recipes/ Cooking twice as much as the general population of women who blog (35% vs 17%) •  Women are 13% more likely to turn to blogs for food advice than other kinds of social media 8 Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
    • Who are you? •  9% of you are here to start your first blog, and another 23% consider yourselves “eager newbies” •  15% consider yourselves “veterans” •  The vast majority (75%) have one or two blogs •  Only 3% have five or more blogs •  At the time you registered 78% had not been to any BlogHer event before! 9 Source: BlogHer Food ‘09 registration questionnaire
    • Why are you here? •  You are very aspirational: –  57% want to learn to drive traffic and/or revenue –  51% want to hone your blogging strategy –  45% want to improve your technical skills –  28% want to learn new cooking techniques •  You are interested in each other: –  39% want to meet bloggers in person –  31% want to find new bloggers •  You are ambitious! –  18% want “all of the above” 10 Source: BlogHer Food ‘09 registration questionnaire
    • What do you love about food blogs? •  Recipes, recipes, recipes (82%) •  The storytelling (68%) •  Learning about ethnic and regional foods (54%) •  Covering food politics (46%) •  Reviews (43%) 11 Source: BlogHer Food ‘09 registration questionnaire
    • What’s going on this morning? •  9:45-11:00AM: Session#1 •  11:00-11:45PM: Morning Demos –  Top Chef’s Ryan Scott and Pillsbury’s Cynthia Holub •  11:45-1:00PM: Lunch, it’s on Bertolli –  Including a demo by Rocco DiSpirito 12
    • What’s going on this afternoon? •  1:00-2:15PM: Session#2 •  2:30-3:45PM: Session #3 •  3:45-4:30PM: Afternoon Demos –  Including Elizabeth Falkner for Scharffen Berger •  4:45-5:45PM: Closing Keynote •  6:00-8:00PM: Cocktail Reception 13
    • Thank you to… •  Our volunteers •  Our event staff •  Our sponsors •  Our speakers •  And finally… 14
    • The BlogHer Food ‘09 advisory committee •  Karina Allrich, Karina’s Kitchen •  Matt Armendiraz, Matt Bites •  Elise Bauer, Simply Recipes •  Kalyn Denny, Kalyn’s Kitchen •  Jaden Hair, Steamy Kitchen •  Alanna Kellogg, A Veggie Venture •  Heidi Swanson, 101 Cookbooks •  Sean Timberlake, Hedonia 15
    • “BlogHer is about the people.” ~ Velveteen Mind Have a great time!