Funday proposal
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Funday proposal






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    Funday proposal Funday proposal Presentation Transcript

    • ‘Water for AFRICA’
      A CSR program
    • Sara & Lila
      Make them your friends for life….
    • The proposal
      Communicate with the children of UAE
    • Activity rationale
      • Sara and Lila are now being introduced to the children of 40 schools across UAE
      • 40 is not enough, a medium for continuous awareness of the momentum of action need to be established
      • The children understand the cause; now they need to feel it
      • Every child should aspire to become Sara
      • For this Lila has to become a part of every child’s life and routine
      • A story; which is the story of every child aspiring to become Sara, needs to be conceived and published….
    • Sara & Lila; Friends for Life
      The journey begins
    • Comic strip in Gulf News Funday weekly edition
      The vehicle
    • The beginning
      • The beginning of the story will be the same in line with the current CSR campaign
      • Coloured illustration of both the characters Sara & Lila
      • The first few publications will establish the story line and the underlying CSR activity
    • As we go
      • More characters get added, like;
      • Sara & Lila’s parents
      • Siblings
      • School friends
      • Teachers
      • Village elders
      • Oasis Good Man digging wells
    • We evolve
      • Various competition activities will be created around the comic strip, like;
      • What’s the next story,
      • Decide the next activity,
      • Introduce new characters,
      • Sara & Lila fan club,
      • School/ community activity platform,
      • What should Sara do next….
    • Multi activity platform
      Integrating into
    • Multi-activity integrated platform
    • Sara & Lila social groups
      • Children who participate in Water for Africa campaign and either register online or deposit Oasis water wraps become part of a social group
      • A special smiley batch is given to each one and get registered as members of Sara & Lila Fan Club
      • Inter school competition is organized between members of Sara & Lila club e.g. EIS Meadows VS JPS, or Dubai Scholars VS Modern High
      • A sense of privilege and belonging is established
      • A continuous activity forum under the auspices of Oasis Water Company becomes a reality with direct brand association
    • Sara & Lila games portal
    • Brief analysis
      Children behavior insight
      Source: YouthBeat
    • What They Do in Their Free Time
      Go on Internet74% / 78%
      Watch TV
      83% / 77%
      Play Video Games Alone
      55% / 41%
      Play Video Games w/Others
      60% / 44%
      Listen to Music67% / 78%
      Watch Movie/DVD at Home
      64% / 62%
      Design Websites4% / 5%
      Prepare a meal
      43% / 45%
      “Hang out” w/friends
      68% / 73%
      28% / 16%
      Go Shopping41% / 44%
      6% / 4%
      Exercise40% / 33%
      42% / 40%
      Source: YouthBeat
    • Online All the Time
      Frequency They Go On The Internet
      Source: YouthBeat
    • Some popular portals for kids
    • Sara & Lila games portal
      • Research shows that today’s children are –
      • Concerned
      • Connected
      • Plugged in
      • Internet and its popularity is a interactive & dynamic communication blessing. In line with Sara and Lila weekly comic strip; simultaneously a games portal can be created
      • Children, by registering Oasis Water bottle code can generate a login and password.
      • Games with the theme ‘Water for Africa’ campaign can be played and scores uploaded
    • Sara & Lila games portal
      • The games portal will be divided into two parts –
      • Become a Sara & Lila Fan
      • Help Sara dig wells for Lila
      • Sara and Lila Fan –
      • Elementary gaming option
      • Upload scores
      • Leave comments
      • Suggest actions
      • Determine the direction of Sara and Lila comic strip story
      • Help Sara dig wells for Lila
      • Advanced gaming option
      • Player will need to register ‘X’ minimum number of Oasis Water labels to unlock the next stage
      • Register more labels to unlock higher levels
      • Be a winner and upload your picture and feature in Sara and Lila Hall of Fame
    • Thank you