‘Water for AFRICA’ <br />A CSR program<br />
Sara & Lila<br />Make them your friends for life….<br />
The proposal<br />Communicate with the children of UAE<br />
Activity rationale<br /><ul><li>Sara and Lila are now being introduced to the children of 40 schools across UAE
40 is not enough, a medium for continuous awareness of the momentum of action need to be established
The children understand the cause; now they need to feel it
Every child should aspire to become Sara
For this Lila has to become a part of every child’s life and routine
A story; which is the story of every child aspiring to become Sara, needs to be conceived and published….</li></li></ul><l...
Comic strip in Gulf News Funday weekly edition<br />The vehicle<br />
The beginning<br /><ul><li>The beginning of the story will be the same in line with the current CSR campaign
Coloured illustration of both the characters Sara & Lila
The first few publications will establish the story line and the underlying CSR activity</li></li></ul><li>As we go<br /><...
Sara & Lila’s parents
Siblings
School friends
Teachers
Village elders
Oasis Good Man digging wells</li></li></ul><li>We evolve<br /><ul><li>Various competition activities will be created aroun...
What’s the next story,
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Funday proposal

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Funday proposal

  1. 1. ‘Water for AFRICA’ <br />A CSR program<br />
  2. 2. Sara & Lila<br />Make them your friends for life….<br />
  3. 3. The proposal<br />Communicate with the children of UAE<br />
  4. 4. Activity rationale<br /><ul><li>Sara and Lila are now being introduced to the children of 40 schools across UAE
  5. 5. 40 is not enough, a medium for continuous awareness of the momentum of action need to be established
  6. 6. The children understand the cause; now they need to feel it
  7. 7. Every child should aspire to become Sara
  8. 8. For this Lila has to become a part of every child’s life and routine
  9. 9. A story; which is the story of every child aspiring to become Sara, needs to be conceived and published….</li></li></ul><li>Sara & Lila; Friends for Life<br />The journey begins<br />
  10. 10. Comic strip in Gulf News Funday weekly edition<br />The vehicle<br />
  11. 11. The beginning<br /><ul><li>The beginning of the story will be the same in line with the current CSR campaign
  12. 12. Coloured illustration of both the characters Sara & Lila
  13. 13. The first few publications will establish the story line and the underlying CSR activity</li></li></ul><li>As we go<br /><ul><li>More characters get added, like;
  14. 14. Sara & Lila’s parents
  15. 15. Siblings
  16. 16. School friends
  17. 17. Teachers
  18. 18. Village elders
  19. 19. Oasis Good Man digging wells</li></li></ul><li>We evolve<br /><ul><li>Various competition activities will be created around the comic strip, like;
  20. 20. What’s the next story,
  21. 21. Decide the next activity,
  22. 22. Introduce new characters,
  23. 23. Sara & Lila fan club,
  24. 24. School/ community activity platform,
  25. 25. What should Sara do next….</li></li></ul><li>Multi activity platform<br />Integrating into<br />
  26. 26. Multi-activity integrated platform<br />
  27. 27. Sara & Lila social groups <br /><ul><li>Children who participate in Water for Africa campaign and either register online or deposit Oasis water wraps become part of a social group
  28. 28. A special smiley batch is given to each one and get registered as members of Sara & Lila Fan Club
  29. 29. Inter school competition is organized between members of Sara & Lila club e.g. EIS Meadows VS JPS, or Dubai Scholars VS Modern High
  30. 30. A sense of privilege and belonging is established
  31. 31. A continuous activity forum under the auspices of Oasis Water Company becomes a reality with direct brand association</li></li></ul><li>Sara & Lila games portal<br />
  32. 32. Brief analysis<br />Children behavior insight<br />Source: YouthBeat<br />
  33. 33. What They Do in Their Free Time<br />Go on Internet74% / 78%<br />Media<br />Watch TV<br />83% / 77%<br />Play Video Games Alone<br />55% / 41%<br />Play Video Games w/Others<br />60% / 44%<br />Listen to Music67% / 78%<br />Watch Movie/DVD at Home<br />64% / 62%<br />Design Websites4% / 5%<br />Solitary<br />Social<br />Prepare a meal<br />43% / 45%<br />“Hang out” w/friends<br />68% / 73%<br />Paint/Draw<br />28% / 16%<br />Go Shopping41% / 44%<br />Knit/Sew<br />6% / 4%<br />Exercise40% / 33%<br />Read<br />42% / 40%<br />Non-Media<br />Source: YouthBeat<br />
  34. 34. Online All the Time<br />Frequency They Go On The Internet<br />Source: YouthBeat<br />
  35. 35. Some popular portals for kids<br />
  36. 36. Sara & Lila games portal<br /><ul><li>Research shows that today’s children are –
  37. 37. Concerned
  38. 38. Connected
  39. 39. Plugged in
  40. 40. Internet and its popularity is a interactive & dynamic communication blessing. In line with Sara and Lila weekly comic strip; simultaneously a games portal can be created
  41. 41. Children, by registering Oasis Water bottle code can generate a login and password.
  42. 42. Games with the theme ‘Water for Africa’ campaign can be played and scores uploaded</li></li></ul><li>Sara & Lila games portal<br /><ul><li>The games portal will be divided into two parts –
  43. 43. Become a Sara & Lila Fan
  44. 44. Help Sara dig wells for Lila
  45. 45. Sara and Lila Fan –
  46. 46. Elementary gaming option
  47. 47. Upload scores
  48. 48. Leave comments
  49. 49. Suggest actions
  50. 50. Determine the direction of Sara and Lila comic strip story
  51. 51. Help Sara dig wells for Lila
  52. 52. Advanced gaming option
  53. 53. Player will need to register ‘X’ minimum number of Oasis Water labels to unlock the next stage
  54. 54. Register more labels to unlock higher levels
  55. 55. Be a winner and upload your picture and feature in Sara and Lila Hall of Fame</li></li></ul><li>Thank you<br />
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