Funday proposal
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  • 1. ‘Water for AFRICA’
    A CSR program
  • 2. Sara & Lila
    Make them your friends for life….
  • 3. The proposal
    Communicate with the children of UAE
  • 4. Activity rationale
    • Sara and Lila are now being introduced to the children of 40 schools across UAE
    • 5. 40 is not enough, a medium for continuous awareness of the momentum of action need to be established
    • 6. The children understand the cause; now they need to feel it
    • 7. Every child should aspire to become Sara
    • 8. For this Lila has to become a part of every child’s life and routine
    • 9. A story; which is the story of every child aspiring to become Sara, needs to be conceived and published….
  • Sara & Lila; Friends for Life
    The journey begins
  • 10. Comic strip in Gulf News Funday weekly edition
    The vehicle
  • 11. The beginning
    • The beginning of the story will be the same in line with the current CSR campaign
    • 12. Coloured illustration of both the characters Sara & Lila
    • 13. The first few publications will establish the story line and the underlying CSR activity
  • As we go
    • More characters get added, like;
    • 14. Sara & Lila’s parents
    • 15. Siblings
    • 16. School friends
    • 17. Teachers
    • 18. Village elders
    • 19. Oasis Good Man digging wells
  • We evolve
    • Various competition activities will be created around the comic strip, like;
    • 20. What’s the next story,
    • 21. Decide the next activity,
    • 22. Introduce new characters,
    • 23. Sara & Lila fan club,
    • 24. School/ community activity platform,
    • 25. What should Sara do next….
  • Multi activity platform
    Integrating into
  • 26. Multi-activity integrated platform
  • 27. Sara & Lila social groups
    • Children who participate in Water for Africa campaign and either register online or deposit Oasis water wraps become part of a social group
    • 28. A special smiley batch is given to each one and get registered as members of Sara & Lila Fan Club
    • 29. Inter school competition is organized between members of Sara & Lila club e.g. EIS Meadows VS JPS, or Dubai Scholars VS Modern High
    • 30. A sense of privilege and belonging is established
    • 31. A continuous activity forum under the auspices of Oasis Water Company becomes a reality with direct brand association
  • Sara & Lila games portal
  • 32. Brief analysis
    Children behavior insight
    Source: YouthBeat
  • 33. What They Do in Their Free Time
    Go on Internet74% / 78%
    Media
    Watch TV
    83% / 77%
    Play Video Games Alone
    55% / 41%
    Play Video Games w/Others
    60% / 44%
    Listen to Music67% / 78%
    Watch Movie/DVD at Home
    64% / 62%
    Design Websites4% / 5%
    Solitary
    Social
    Prepare a meal
    43% / 45%
    “Hang out” w/friends
    68% / 73%
    Paint/Draw
    28% / 16%
    Go Shopping41% / 44%
    Knit/Sew
    6% / 4%
    Exercise40% / 33%
    Read
    42% / 40%
    Non-Media
    Source: YouthBeat
  • 34. Online All the Time
    Frequency They Go On The Internet
    Source: YouthBeat
  • 35. Some popular portals for kids
  • 36. Sara & Lila games portal
    • Research shows that today’s children are –
    • 37. Concerned
    • 38. Connected
    • 39. Plugged in
    • 40. Internet and its popularity is a interactive & dynamic communication blessing. In line with Sara and Lila weekly comic strip; simultaneously a games portal can be created
    • 41. Children, by registering Oasis Water bottle code can generate a login and password.
    • 42. Games with the theme ‘Water for Africa’ campaign can be played and scores uploaded
  • Sara & Lila games portal
    • The games portal will be divided into two parts –
    • 43. Become a Sara & Lila Fan
    • 44. Help Sara dig wells for Lila
    • 45. Sara and Lila Fan –
    • 46. Elementary gaming option
    • 47. Upload scores
    • 48. Leave comments
    • 49. Suggest actions
    • 50. Determine the direction of Sara and Lila comic strip story
    • 51. Help Sara dig wells for Lila
    • 52. Advanced gaming option
    • 53. Player will need to register ‘X’ minimum number of Oasis Water labels to unlock the next stage
    • 54. Register more labels to unlock higher levels
    • 55. Be a winner and upload your picture and feature in Sara and Lila Hall of Fame
  • Thank you