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  1. 1. Presentation to Castle Larger By PDM
  2. 2. INTRODUCTION <ul><li>Despite it’s diversity, India has always been a unified nation a nation unified by certain cultural bonds, </li></ul><ul><li>The five Hot Buttons that unify India are: </li></ul><ul><ul><li>Religion and Family – the two basic foundations of its culture; </li></ul></ul><ul><ul><li>Politics – which lies at the heart of every facet of Indian life; And above all </li></ul></ul><ul><ul><li>Indian Cinema and Cricket – its constant preoccupations </li></ul></ul>
  3. 3. INTRODUCTION <ul><li>November 2005, Indians will enjoy an action packed month of South Africa touring India. </li></ul><ul><li>As all major brands will target the series as a marketing opportunity </li></ul><ul><li>PDM helps you break away from the clutter </li></ul><ul><li>Creates a platform for CASTLE to leverage its association with cricket. </li></ul><ul><li>A promotion that blends Entertainment and Cricket giving birth to </li></ul><ul><li>“ CRICKETAINMENT” </li></ul><ul><li>An event that goes beyond the boundary and through the silver </li></ul><ul><li>screen. </li></ul>
  4. 4. THE IDEA <ul><li>CASTLE XI </li></ul><ul><li>vs. </li></ul><ul><li>FILM CRICKET BOARD XI </li></ul><ul><li>THE CASTLE CUP </li></ul>
  5. 5. The Event <ul><li>A Charity match between Castle XI and India’s latest cricketing sensations the “Film Cricket Board”. </li></ul><ul><li>Film Cricket Board XI </li></ul>BRAND AMBASSADORS OF FCB
  6. 6. The Event <ul><li>The Castle Eleven will consist of 4 South African Team Players and Seven Lucky winners chosen through a National level Pub Promotion. </li></ul><ul><li>The Castle Lucky 7! </li></ul>
  7. 7. The Venue <ul><li>A Day & Night Match that can happen at </li></ul><ul><ul><li>Wankhade Stadium, Mumbai </li></ul></ul><ul><ul><li>PCA Mohali </li></ul></ul><ul><ul><li>Chinnasawmy Stadium, Bangalore </li></ul></ul>
  8. 8. The Cause <ul><li>HISA – HERO INDIAN SPORTS ACADEMY. </li></ul>
  9. 9. THE HYPE <ul><li>Media </li></ul><ul><ul><li>Event to be Telecast on Ten Sports Live. </li></ul></ul><ul><ul><li>Event to be promoted above the line in </li></ul></ul><ul><ul><ul><li>Radio </li></ul></ul></ul><ul><ul><ul><li>Print </li></ul></ul></ul><ul><ul><ul><li>Press </li></ul></ul></ul><ul><ul><li>Tickets to be made available to the public </li></ul></ul><ul><ul><li>Proceeds from Ticket Sales to be given to Charity. </li></ul></ul><ul><ul><li>Appearance of stars at the Announcement Press Conference </li></ul></ul>
  10. 10. THE HYPE <ul><li>PRE EVENT PROMOTION . </li></ul><ul><ul><li>A Pub promotion conducted across 50 pubs in a city </li></ul></ul><ul><ul><li>Castle to Identify Cities </li></ul></ul><ul><ul><li>Promotion to be a hunt for the lucky 7 players </li></ul></ul><ul><ul><li>Promotion to be linked to sale “ Purchase a Castle beer and get an opportunity to play the match” </li></ul></ul><ul><ul><li>Lucky winners to be flown to play the match. </li></ul></ul>
  11. 11. THE MATCH DETAILS <ul><li>FCB – </li></ul><ul><ul><li>All players contracted to FCB would agree to wear the Match Sponsor’s Logo for all public appearances; including Press Conferences, FCB related interviews, promotional visits, etc. </li></ul></ul><ul><ul><li>30 Over Day/Night Matches </li></ul></ul><ul><ul><li>Field Restrictions for a total of 10 Overs </li></ul></ul><ul><ul><li>11 Players to Field-12 Players to Bat </li></ul></ul><ul><ul><li>1 Substitute to be allowed </li></ul></ul><ul><ul><li>6 Overs Max per bowler </li></ul></ul><ul><ul><li>Hits landing in the SUPER ZONE would fetch 12 Runs </li></ul></ul><ul><ul><li>2 consecutive SUPER HITS would fetch an additional 5 Runs </li></ul></ul>
  12. 12. THE MATCH DETAILS <ul><li>Captains to be in touch with the Coach through an ear-piece on strategy and advice-(Viewers to hear the Conversation) </li></ul><ul><li>Umpires to be dressed in colored clothing </li></ul><ul><li>Players may Bat & Bowl Right and Left handed anytime during the innings </li></ul><ul><li>1 extra delivery to be bowled on having been hit for each 6 </li></ul><ul><li>No temporary retirement, since we are allowing substitutes </li></ul>
  13. 13. THE MATCH DETAILS <ul><li>3 rd Umpire Decisions to be announced on the Stadium Microphone to add excitement </li></ul><ul><li>Live commentary over the stadium microphone to add excitement </li></ul><ul><li>Live Band/DJ to play at the ground </li></ul><ul><li>Songs may be dedicated to players by the audiences and the same can be announced on the microphone </li></ul><ul><li>Both teams to do a ‘Spirit Lap’ at the end of the Match </li></ul>
  14. 14. THE COSTS