Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Upcoming SlideShare
Loading in...5
×
 

Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014

on

  • 192 views

This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia. ...

This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.

Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies

Statistics

Views

Total Views
192
Views on SlideShare
192
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014 Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014 Presentation Transcript

    • Introduction to Design Thinking with Elina Zheleva Дизайн мислене – въведение ! 2 April 2014 @Sofia Coaching Support Group
    • • What is Design Thinking? • Definition • Process • Terminology • Design Thinking in your Organisation: • What can you do? • Why does it work? • Examples • Recommended reading
    • What is Design Thinking?
    • What is NOT design thinking?
    • design thinking is NOT DESIGN
    • design thinking is NOT THINKING
    • design thinking - the PROCESS behind
    • Why do we call it Design Thinking then?
    • design thinking = HUMAN-CENTERED DESIGN
    • How can I use Design Thinking in my company?
    • Design Thinking can be used to: - improve existing or develop new solutions (products, services, etc.) that satisfy and delight people (customers, employees, etc.) ! - develop innovative teams and improve overall organisational culture, customer service, motivation and morale (through team building or work on projects)
    • Why does it work for organisational culture? - MOTIVATION: employees focus on creating a solution that makes customers AND them happy ! - CREATIVE CONFIDENCE: employees know that they solve a REAL PROBLEM; looking for a solution through prototyping develops their CREATIVITY; testing the solution gives them the CONFIDENCE that they are solving the problem WITHOUT WASTING RESOURCES
    • practicing design thinking gives уou creative confidence
    • Examples?
    • IT|Software development - Pulse
    • Telecommunication|Banking - T-Mobile
    • Automobile|Retail - Audi City London
    • the 3 key domains of design thinking
    • design thinking is like chocolate
    • Contacts Elina Zheleva ellie.zheleva@gmail.com LinkedIn: de.linkedin.com/in/elliezheleva/ Twitter: @ellie_zheleva ! Partnerships with: TAB, Neo-Management betahaus, Sofia !
    • Recommended reading material (1/2) Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford) ! Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO) ! The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin
    • Recommended reading material (2/2) Links: New York Times on Design Thinking & Stanford d.school: http://nyti.ms/1otI0JE Pulse - Interview with the founder Ankit Gupta: http://dschool.stanford.edu/ student/ankit-gupta/ ! Audi City London - the process: http://huff.to/1iURCuX Audi City London - promotional video: http://bit.ly/1gJRDSP ! Deutsche Telekom Wallet of the Future: http://bit.ly/1kMv5Rt Deutsche Telekom My wallet - website: http://www.my-wallet.com/ !