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Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014
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Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014

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This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia. …

This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.

Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies

Published in: Business, Technology
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Transcript

  • 1. Introduction to Design Thinking with Elina Zheleva Дизайн мислене – въведение ! 2 April 2014 @Sofia Coaching Support Group
  • 2. • What is Design Thinking? • Definition • Process • Terminology • Design Thinking in your Organisation: • What can you do? • Why does it work? • Examples • Recommended reading
  • 3. What is Design Thinking?
  • 4. What is NOT design thinking?
  • 5. design thinking is NOT DESIGN
  • 6. design thinking is NOT THINKING
  • 7. design thinking - the PROCESS behind
  • 8. Why do we call it Design Thinking then?
  • 9. design thinking = HUMAN-CENTERED DESIGN
  • 10. How can I use Design Thinking in my company?
  • 11. Design Thinking can be used to: - improve existing or develop new solutions (products, services, etc.) that satisfy and delight people (customers, employees, etc.) ! - develop innovative teams and improve overall organisational culture, customer service, motivation and morale (through team building or work on projects)
  • 12. Why does it work for organisational culture? - MOTIVATION: employees focus on creating a solution that makes customers AND them happy ! - CREATIVE CONFIDENCE: employees know that they solve a REAL PROBLEM; looking for a solution through prototyping develops their CREATIVITY; testing the solution gives them the CONFIDENCE that they are solving the problem WITHOUT WASTING RESOURCES
  • 13. practicing design thinking gives уou creative confidence
  • 14. Examples?
  • 15. IT|Software development - Pulse
  • 16. Telecommunication|Banking - T-Mobile
  • 17. Automobile|Retail - Audi City London
  • 18. the 3 key domains of design thinking
  • 19. design thinking is like chocolate
  • 20. Contacts Elina Zheleva ellie.zheleva@gmail.com LinkedIn: de.linkedin.com/in/elliezheleva/ Twitter: @ellie_zheleva ! Partnerships with: TAB, Neo-Management betahaus, Sofia !
  • 21. Recommended reading material (1/2) Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford) ! Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO) ! The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin
  • 22. Recommended reading material (2/2) Links: New York Times on Design Thinking & Stanford d.school: http://nyti.ms/1otI0JE Pulse - Interview with the founder Ankit Gupta: http://dschool.stanford.edu/ student/ankit-gupta/ ! Audi City London - the process: http://huff.to/1iURCuX Audi City London - promotional video: http://bit.ly/1gJRDSP ! Deutsche Telekom Wallet of the Future: http://bit.ly/1kMv5Rt Deutsche Telekom My wallet - website: http://www.my-wallet.com/ !

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