Renter id final presentation

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Renter id final presentation

  1. 1. RenterID Helping great renters get great deals on great apartments
  2. 2. Initial Assumption The Customer: •Renters who are planning to rent a new property in the future •Landlords and management companies The Problem (we assume): •Renter: The landlord charges fees to apply to rent, which are costly •Renter: It is difficult to show that as a high quality renter •Landlord: Credit check data is expensive to acquire •Landlord: there is overhead in validating a renter’s application Major functionality to solve problem: •Rental history verified by independent 3rd party (fact checking) •Credit check on file for renter with profile •A reusable profile has been created for the renter
  3. 3. Gen 1 Gen 1
  4. 4. #CustDev Touches Method Touches Outcome Renter Survey 14 Initial feedback, open to profile, reluctant to pay Landlord Survey (Long) 15 Landlords frustrated with fragmented tools, want central solution that’s accurate Post-Pivot Renter Survey 9 Would pay for verification, would love to have search brought to them VerifyApp: Mock-up feedback: Views / Feedback 292, 45 Feature/design feedback. Not that actionable Landlord (E-Mails & Calls) 30 Rental history is more important than credit report Renter (E-mails & Calls) 20 Found 2 “30+ min interview subjects” Statements of Interest (LL) 7 A need to find qualified renters Statement of Approval (LL) 4 Validation of pivot, up to 1 month’s rent
  5. 5. User Feedback RenterLandlord “It would be super useful, if I could get what I was after” (L) “It would be super useful, if I could get what I was after” (L) High quality renters should be wooed (JC) High quality renters should be wooed (JC) “To pay for something with no guarantee is a tough sell (JZ) “To pay for something with no guarantee is a tough sell (JZ) I would pay up to one month's rent just for a tenant's verified rental history I would pay up to one month's rent just for a tenant's verified rental history I would love to be able to find qualified renters online. Screw the brokers! I would love to be able to find qualified renters online. Screw the brokers! I would rather have a tenant's verified rental history than an actual credit report I would rather have a tenant's verified rental history than an actual credit report "Can I sign up today?" "Can I sign up today?"
  6. 6. Pivot Table Assumption Lesson Pivot Renters will pay up front Renters only want to pay if there’s a guaranteed value “Verification” is an add-on to differentiate users, paid later Renters want help in the rental negotiation Renters want help in finding a deal on a great place Use a renter profile as a means to connect renters and landlords Searching isn’t a problem, there’s Craigslist “Craigslist is a bitch” (GH), while it’s a great tool, it’s a lot of effort to do a search. Make the search process easier by rewarding renters with matching landlords Verifications are mainly good for a renter, so they should pay Landlords want qualitative renter data beyond a credit rating as well Let landlords pay to get access to these high quality renter profiles
  7. 7. After PivotAfter Pivot
  8. 8. Validation 4 Signed Statements of Approval Signed Statements of Interest 7

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